Ganesh TN
Bengaluru
Summary
Marketing Operations Specialist with 7+ years of experience in campaign execution, lead lifecycle management, and CRM operations within B2B environments. Proven ability to drive demand generation, optimize MQL to SQL conversion, and improve pipeline health through data-driven insights. Hands-on expertise in Salesforce, HubSpot, and marketing automation, with a strong focus on process standardization, data integrity, and cross-functional collaboration.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Data Quality Analyst
Gensler
07.2024 - Current
- Executed end-to-end campaign strategies encompassing planning, deployment, and performance tracking in HubSpot.
- Administer Salesforce CRM and marketing automation platforms to enhance lead flow and optimise campaign tracking.
- Spearhead collaboration with marketing and sales teams to align campaigns with demand generation and pipeline goals.
- Managed lead lifecycle workflows in Salesforce and HubSpot to optimise efficiency and engagement.
- Analysed campaign and funnel performance to enhance conversion rates from marketing qualified leads to sales qualified leads.
- Optimised CRM data reliability through utilisation of demandtools, data loader, and enrichment platforms.
- Collaborated with sales operations, marketing operations, and global stakeholders to address account routing issues, ownership transfers, and attribution-related data discrepancies.
- Monitored competitor activity to develop strategic recommendations that enhance competitive advantage.
Senior Associate Market Analyst (B2B)
Jifflenow Technologies Pvt ltd (Part of Cvent Comp
11.2021 - 06.2024
- Optimised HubSpot database structure by establishing scalable processes, enhancing campaign delivery efficiency.
- Conducted comprehensive event industry research to identify and secure relevant contacts for sales and marketing outreach.
- Developed comprehensive data-driven dashboards to monitor SQLs, MQLs, and CTR, ensuring strategic insights for leadership decision-making.
- Utilised third-party platforms to filter, export, and segment data while ensuring actionable insights remain current.
- Ensured data consistency across marketing and sales platforms by implementing rigorous cleansing, validation, and deduplication processes.
- Optimised HubSpot-Salesforce integration to ensure seamless lead flow, accurate field mappings, and effective data synchronisation.
- Optimised lead management processes to enhance MQL to SQL conversion rates.
- Enhanced campaign tracking and reporting to improve ROI measurement and inform strategic decision-making.
- Oversaw lead lifecycle workflows in Salesforce and HubSpot to enhance lead management and conversion processes.
- Collaborated with marketing and sales teams to drive alignment of campaigns with demand generation and pipeline goals.
Data Analyst
Replicon Software Pvt Ltd (B2B SAAS)
01.2021 - 11.2021
- Spearheaded data cleansing and enrichment initiatives to enhance CRM data accuracy and reporting reliability.
- Aligned marketing automation platforms with CRM systems to enhance integration and data flow.
- Spearhead lead generation campaigns through precise segmentation and targeting.
- Developed and implemented customised Salesforce reports and dashboards to enhance decision-making processes.
- Optimised data quality and integrity within Salesforce CRM system to enhance stakeholder trust and decision-making.
- Conducted regular data audits to enhance data integrity and operational efficiency within Salesforce platform.
- Develop and execute email marketing campaigns with a focus on segmentation and personalisation strategies.
Senior Data Analyst
Concentrix Technologies (Client – VMware)
09.2018 - 01.2021
- Spearheaded account mapping and data integration initiatives to enhance alignment of customer data across systems.
- Optimised account data through external tools, enhancing segmentation and personalising campaigns.
- Analysed large datasets to identify patterns and drive data-informed marketing decisions and audience strategies.
- Standardised data processes to ensure consistency across CRM and marketing platforms in collaboration with cross-functional teams.
- Facilitated customer data integration during M&A to ensure seamless alignment of datasets across marketing and CRM systems.
- Managed data migration across platforms, ensuring seamless continuity in lead and customer data during transition from Salesforce to Oracle systems.
- Standardised data practices to enhance campaign targeting, reporting accuracy, and lead management.
Key Account Representative
Bluestream professional services PVT LTD, Bangalor
06.2017 - 07.2018
Education
Bachelor of Business Administration -
Bengaluru University
Bengaluru, KA01-2017
Skills
- CRM Tools: Salesforce, HubSpot
- Data provider tools: Zoominfo, Adaptio, Apolloio
- Data management tools: JIRA, Dublocker, Plauti, Demand Tools, Lead feeder
- Deduplicate tools - Plauti, Gridbuddy, Dupeblocker
- Campaign Operations & Demand Generation
- Lead Management & Lifecycle Optimization
- Lead Scoring, Routing & Nurturing
- Pipeline & Funnel Optimization (MQL → SQL)
- Data Quality & Governance
- Database management
- Martech Stack Management
- Marketing Analytics & KPI Reporting
- Market Research and SEO strategies
Certification
- Hubspot Marketing Software Certification
- Salesforce Administrator
- Zoominfo - SalesOS
- Salesforce Business Analyst
Timeline
Data Quality Analyst
Gensler
07.2024 - Current
Senior Associate Market Analyst (B2B)
Jifflenow Technologies Pvt ltd (Part of Cvent Comp
11.2021 - 06.2024
Data Analyst
Replicon Software Pvt Ltd (B2B SAAS)
01.2021 - 11.2021
Senior Data Analyst
Concentrix Technologies (Client – VMware)
09.2018 - 01.2021
Key Account Representative
Bluestream professional services PVT LTD, Bangalor
06.2017 - 07.2018
Bachelor of Business Administration -
Bengaluru University