GANESHA M R

Professional Summary:

Certified professional with expertise in Tally Prime with GST, Advanced Excel, MS Office, and Power BI. Skilled in digital marketing, e-commerce, and AI fundamentals. Practical experience in HR operations and as a production team member. Proficient in utilizing software tools to improve business processes and enhance operational efficiency.

Certified in GST Using Tally and Tally Prime with GST – Tally Education Pvt Ltd

M.Com Project: Payments Bank Impact on the Digital World in Banking.
Duration: 5 months            Participants: 100+

• Research and Analysis: Conducted research on the role of payments banks in digital banking adoption and financial inclusion.
• Data Analysis: Used MS Office Suite to analyze data and produce a 68-page report with data visualizations.
• SWOT Analysis: Applied SWOT analysis to evaluate the competitive landscape and identify growth opportunities in the FinTech sector.
• Adoption Insights: Found 10-15% adoption of payments banks, with higher rates in urban areas; identified barriers of awareness and trust for users over 40 years old.
• Digital Transactions: Increased by 30% among payments bank users, reflecting growing trust and convenience.
• Future Growth: 75% of respondents aged 25-40 believe payments banks will experience massive growth in the future.
• Strategic Recommendations: Proposed strategies to boost digital payment adoption, including targeted marketing campaigns, enhancing financial literacy, upgrading technology infrastructure, and building customer trust.