Summary
Overview
Work History
Education
Skills
Timeline
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GARIMA MEHTA

Summary

Results-driven marketing professional with over 5 years of experience in the marketing sector. Skilled in planning, executing and managing marketing campaigns across all channels.

Overview

7
7
years of professional experience

Work History

Brand & Marketing Manager

I Say Organic Private Limited
09.2021 - 05.2022
  • Devised marketing campaigns on monthly basis across all mediums (offline and digital) for the entire product portfolio
  • Developed key strategies for customer acquisition and retention for boosting sales through brand partnerships (co-branding initiatives, store activations, experience curation), influencer collaborations, etc
  • Worked on key product launches with the aim of increasing user adoption & brand growth
  • Onboarded, managed, and handled third party e-commerce platforms for increasing the brand awareness.

Assistant Brand Manager- Marketing

Fabindia Limited
08.2016 - 11.2020
  • Planned, strategized, and executed both ATL and BTL marketing campaigns for all brand categories
  • Supported the achievement of the annual brand & category growth targets through campaign development, media plans, marketing research, etc
  • Owned brand health metrics, campaign ROI, part of overall business KPIs
  • Reviewed and rolled out sponsorship programs to reach the existing & potential target audience
  • Planned and conducted events to create buzz about the new collections & store launches, PAN India
  • Collaborated with internal teams & external vendors to facilitate brand photoshoots.

Marketing Specialist

Freelancer
07.2015 - 06.2016
  • Worked for Apparel based brands (Indian Rag, Stilestreet, etc.)
  • Planned PR outreach plan on national and regional print level
  • Content writing for Facebook handle of the brands.

Education

M.A. in Advertising and Marketing Management - Public Relations

Amity University
04.2013

B.A. (Hons.) English -

Jesus & Mary College, University of Delhi
04.2010

Class XII (Humanities) -

Springdales School, Delhi
05.2007

Skills

  • Team Management
  • Good Communication Skills
  • Campaign Performance Tracking
  • Strategic Planning and Alignment
  • Project Management
  • Promotional Events
  • Brand Development and Marketing
  • Marketing Campaigns

Timeline

Brand & Marketing Manager

I Say Organic Private Limited
09.2021 - 05.2022

Assistant Brand Manager- Marketing

Fabindia Limited
08.2016 - 11.2020

Marketing Specialist

Freelancer
07.2015 - 06.2016

M.A. in Advertising and Marketing Management - Public Relations

Amity University

B.A. (Hons.) English -

Jesus & Mary College, University of Delhi

Class XII (Humanities) -

Springdales School, Delhi

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