Gaurango Banerji
Coimbatore
Summary
Strategic, high-impact B2B SaaS Marketing Leader with 10 years of experience in enterprise cloud software and over 12 years of total professional experience across tech GTM, consumer marketing, and mainstream journalism. Currently leading Global Field Marketing for Zoho Projects, Zoho Sprints, and Bugtracker, driving multi-regional pipeline acceleration, ABM, CXO engagement, and flagship field event programs across 30+ countries. Proven track record of bridging analytical storytelling and investigative rigor from leading media publications with high-velocity SaaS execution—scaling customer advocacy engines, driving 50% qualified pipeline uplift, and expanding global university alliances from 10 to 250+ institutions.
Overview
5
5
Languages
9
9
years of professional experience
Work History
Head-Field Marketing, Zoho Projects Suite
Zoho Corporation
Coimbatore
05.2017 - Current
- Global Field Strategy & Revenue Alignment: Architect and execute localized field marketing programs across North America, EMEA, APAC, ANZ and India, collaborating closely with regional enterprise sales leaders to accelerate pipeline and increase win rates.
- Flagship Summits & Trade Show Presence: Conceptualized, hosted, and led the production of Zoho’s premier work management summit, Productivity Compass (The Leela Palace, Bengaluru); represent Zoho’s enterprise work suite globally at top-tier expos including BEX Asia 2026 and International Built Environment Week (IBEW) in Singapore.
- Pipeline Acceleration & Event ROI: Delivered over 100 international field events and webinars reaching 200,000+ professionals, contributing to a 50% increase in demand generation leads and a 35% increase in customer engagement.
- Executive Advocacy & CXO Roundtables: Drive C-suite engagement programs, bespoke executive roundtables, and technical seminars that position Zoho's platform against incumbent enterprise agile tools.
- Customer Success & Case Study Production: Built a high-velocity advocacy engine, producing deep-dive enterprise case studies and customer testimonials quantifying productivity gains and ROI for global sales enablement.
- Academic Partnership Expansion (Strategic MOUs): Scaled Zoho’s global University Outreach Program from 10 to 250+ premier business schools and universities across 30 countries, integrating Zoho software into academic coursework and student certifications.
Education
MBA - Marketing Management, General Management
Amrita School of Business
Coimbatore04-2017
Master of Arts - Mass Communication
Amrita Vishwa Vidyapeetham
Coimbatore05-2014
Bachelor of Arts - Mass Communication
Amrita Vishwa Vidyapeetham
Coimbatore05-2011
Skills
- Field marketing
- Demand generation
- Pipeline acceleration
- Event management
- Academic partnerships
- Customer advocacy
- Revenue alignment
- Brand representation
- Team management
- Public speaking
Languages
English
Native
Native
Hindi
Proficient (C2)
C2
Bengali
Proficient (C2)
C2
Tamil
Proficient (C2)
C2
Malayalam
Proficient (C2)
C2
Timeline
Head-Field Marketing, Zoho Projects Suite
Zoho Corporation
05.2017 - Current
MBA - Marketing Management, General Management
Amrita School of Business
Master of Arts - Mass Communication
Amrita Vishwa Vidyapeetham
Bachelor of Arts - Mass Communication
Amrita Vishwa Vidyapeetham