Gaurav Agrawal
Kolkata
Summary
Results-oriented Product Manager with extensive experience managing a ₹300+ cr product portfolio and full P&L responsibility. Led a five-member team to enhance cross-functional collaboration and drive strategic pricing initiatives, resulting in improved product contribution margins. Directed Salesforce CRM implementation in Australia and digitization efforts in India, significantly boosting customer engagement and operational effectiveness.
Overview
1
1
Certification
12
12
years of professional experience
Work History
Manager – Product Marketing & Pricing
Marathon Electric Motors (India) Ltd.
Kolkata
08.2021 - Current
- Managing a ₹300+ Cr product portfolio, driving product strategy, pricing, profitability, portfolio optimization, and lifecycle management to support business growth.
- Driving pricing and commercial excellence initiatives, resulting in a 5% improvement in product contribution margins.
- Working as the commercial lead for product pricing, tender strategy, profitability evaluation, and business approvals, managing strategic opportunities valued at up to ₹12 Cr.
- Defining product portfolio strategies and roadmap priorities through analysis of market demand, customer insights, profitability drivers, and long-term growth potential.
- Developed business cases and value propositions for new product initiatives by evaluating customer requirements, market attractiveness, competitive positioning, and commercial viability, facilitating informed investment decisions.
- Conducting market opportunity assessments, market sizing studies, competitive intelligence analyses, and profitability evaluations to identify growth opportunities and support strategic investment decisions.
- Leading Voice of Customer (VOC) and market intelligence programs to identify emerging customer needs, industry trends, competitive threats, and new business opportunities.
- Collaborating with R&D, Engineering, Manufacturing, Sourcing, Finance, and Sales teams to evaluate cost structures, assess commercialization feasibility, and improve product competitiveness.
- Leading Salesforce CRM deployment for the Australia business and CRM digitization across India operations, improving commercial visibility and operational efficiency for businesses exceeding ₹100 Cr.
- Performing ROI analyses and financial assessments for digital transformation, CRM implementation, branding initiatives, and strategic investments.
- Presented strategic recommendations, market assessments, competitive analyses, and profitability reviews to senior leadership, enabling data-driven decision-making and prioritization of product portfolio.
- Leading cross-functional teams and change management initiatives involving digital transformation, process standardization, stakeholder alignment, and commercial capability enhancement.
- Served as the single point of contact for pricing strategy and digital transformation initiatives, ensuring alignment with business objectives and operational priorities.
Deputy Manager – Marketing
Indag Rubber Limited
New Delhi
01.2020 - 07.2021
- Developed and executed go-to-market strategies, launched communication plans, and promotional campaigns for new product introductions, ensuring successful market penetration.
- Directed PAN-India brand visibility and dealer engagement initiatives, enhancing brand recall, channel partner relationships, and market presence.
- Launched two new products, Everest and Champion, expanding the product portfolio and strengthening market competitiveness.
- Managed 'Indag Superheroes' CRM loyalty program and mobile application enhancements, driving dealer participation and boosting customer engagement.
- Revamped corporate website and upgraded product packaging, enhancing brand positioning and digital engagement while elevating customer experience.
- Managed marketing budgets and coordinated with agencies and cross-functional teams to deliver branding initiatives and optimize marketing investments.
Assistant Product Manager
Tyremarket.com
Mumbai
09.2018 - 12.2019
- Managed product specifications, pricing updates, and online catalog administration.
- Conducted competitor analyses, pricing reviews, and product benchmarking to enhance product positioning and inform strategic decisions.
- Collaborated with UI/UX and design teams to enhance customer experience across digital platforms.
- Planned and monitored digital marketing campaigns and social media initiatives to increase brand visibility and audience engagement.
- Tracked digital marketing trends and implemented data-driven enhancements to boost customer engagement and optimize online performance.
Senior Executive – Marketing
Innovative Tyres & Tubes Ltd.
Vadodara
11.2017 - 08.2018
- Executed promotional campaigns, exhibitions, and digital marketing activities, enhancing brand visibility and audience engagement.
- Conducted market research and customer analyses, informing business development and market expansion strategies.
- Supported dealer engagement and brand-building initiatives, fostering stronger relationships across assigned territories.
- Developed marketing collateral, including brochures, product literature, and website content.
Senior Officer – Marketing
JK Tyre & Industries Ltd.
New Delhi
02.2014 - 10.2016
- Managed advertising campaigns, exhibitions, dealer engagement programs, and promotional initiatives, resulting in increased brand visibility.
- Coordinated with media agencies and external vendors to execute marketing campaigns and branding activities, enhancing overall marketing effectiveness.
- Performed market analyses and competitive benchmarking studies to support strategic marketing decisions.
- Supported budget planning and campaign execution, monitoring marketing expenditures to optimize resource utilization.
Education
B.E. - Mechanical Engineering
Institute Information Technology & Management
01-2012
Skills
- Pricing and product strategy
- Go-to-market strategy
- Portfolio and P&L management
- Market intelligence and analytics
- Customer insights and data analysis
- Digital transformation strategy
- CRM expertise
- Cross-functional leadership
- Decision-making
- Product management
Certification
- Product Management Certification, Great Learning
- Salesforce Admin Certification, Salesforce, 10/26
Languages
- English
- Hindi
Timeline
Manager – Product Marketing & Pricing
Marathon Electric Motors (India) Ltd.
08.2021 - Current
Deputy Manager – Marketing
Indag Rubber Limited
01.2020 - 07.2021
Assistant Product Manager
Tyremarket.com
09.2018 - 12.2019
Senior Executive – Marketing
Innovative Tyres & Tubes Ltd.
11.2017 - 08.2018
Senior Officer – Marketing
JK Tyre & Industries Ltd.
02.2014 - 10.2016
B.E. - Mechanical Engineering
Institute Information Technology & Management