Gaurav Chauhan

Leadership & Pipeline Optimisation: Direct the CGI department, focusing on the Aera electric motorcycle ecosystem, managing an internal team of CG Generalists and Unreal Artists.

Production Cost Savings: Replaced costly external photoshoots with a fully internal CGI and AI pipeline, achieving 100% internal creative control and eliminating third-party dependencies.

AI Workflow Integration: Built and integrated node-based AI pipelines (e.g., Magnific, Higgsfield), accelerating 3D asset generation and optimizing render times by 70%.

Brand & Persona Development: Directed the visual identity and persona development for Aera, leading storyboarding and creative direction for 2 upcoming major marketing campaigns.

Corporate Visual Strategy: Delivered comprehensive digital and physical visual assets for major corporate events, driving engagement for "Tech Day 3.0".

Cross-Functional Alignment: Partnered directly with the CDO, R&D, and HR to align creative outputs with technical specifications and employer branding, streamlining company-wide visual strategy.

Leadership & Project Delivery:

• Directed the CG department in delivering high-impact automotive marketing and launch campaigns for top-tier brands, including TATA Motors, Hyundai, Nissan, Skoda, Daimler, and Honda.
• Successfully managed multiple projects, ensuring timely and high-quality deliverables aligned with client expectations.
  

Mentorship & Skill Development:

• Mentored junior artists, rapidly enhancing their expertise in CG lighting and shading to meet industry standards within tight timelines.
• Fostered a culture of continuous learning and skill advancement within the team.
  

Creative Development:

• Conceptualized and developed visually compelling 3D shots from scratch using 3Ds Max and V-Ray for leading FMCG clients such as Unilever, Coca-Cola, PepsiCo, and Bosch.
• Produced creative content that elevated brand storytelling and engagement.
  

Pipeline Optimization:

• Strengthened the CG pipeline by identifying inefficiencies and implementing optimized workflows and automation processes, boosting overall productivity.
  

Client Collaboration & Creative Ideation:

• Collaborated with creative teams to brainstorm, pitch, and refine ideas during client meetings, contributing to innovative solutions that exceeded client expectations.
  

3D Modeling & Texturing for AR Applications:

• Designed and textured high-quality 3D models using Substance Painter, seamlessly integrating them into Unity for an AR-based mobile application.
• Delivered visually engaging and technically optimized assets to enhance user experience.
  

3D Animation for Product Launch Campaigns:

• Produced dynamic 3D videos for in-house product launches and marketing campaigns, effectively communicating product features and brand identity.
• Collaborated across teams to align animations with campaign objectives and creative vision.
  

Video Production & Post-Processing:

• Conducted color grading and editing for in-house promotional videos, achieving polished visuals that resonated with the target audience.
• Delivered high-quality video content within tight deadlines, contributing to successful promotional efforts.
  

Look Development & Lighting:

• Directed look development, lighting, and texturing for an Industrial VR Project, utilizing Unreal Engine 4 and Maya to create photorealistic environments.
• Led lighting and look development for multiple high-profile commercials, including Unilever - Sunlight and CitiBank Singapore, achieving visually striking results that aligned with brand aesthetics.
  

AR/VR Project Contributions:

• Worked on an Interactive AR Project in Unreal Engine 4, creating immersive and interactive visual experiences.
• Enhanced technical pipeline integration and ensured optimal performance of assets in real-time environments.
  

Texture Painting & UV Unwrapping:

• Performed detailed texture painting and UV unwrapping for the Jaguar i-type 3 reveal video, delivering assets that showcased the car's features in stunning detail.
• Collaborated closely with creative teams to maintain accuracy and visual consistency.
  

Photorealistic Architectural Visualization:

• Produced high-quality, photorealistic interior and exterior renders for architectural projects, showcasing detailed designs with lifelike lighting and textures.
• Delivered visuals that effectively communicated architectural concepts to clients and stakeholders.
  

Product Rendering & Material Creation:

• Designed and developed furniture shaders and textures for product rendering projects for Flipkart, ensuring realistic material representation and brand alignment.
• Created compelling 3D product visuals that enhanced e-commerce presentation and customer engagement.
  

Post-Production & Composition:

• Refined product renders using Photoshop and After Effects, crafting polished compositions for marketing and promotional materials.
• Ensured final outputs met the highest visual standards, aligning with client requirements and project goals.