GAURAV MASIH
Public Health Marketing Professional
Indore
Summary
Results-driven Marketing Professional with 12+ years of multi-sector experience in market development, stakeholder engagement, demand generation, and field execution. MBA (HR) and BBA (Marketing) graduate with strong exposure to consumer behavior, channel coordination, and ground-level activation. Experienced in driving outreach strategies, training field teams, managing government and institutional partnerships, and improving service penetration across multiple districts in India. Strong analytical mindset with ability to convert field insights into actionable marketing strategies.
Overview
2026
2026
years of professional experience
4
4
Languages
Work History
Marketing Intern
Cadbury
2007 - 2008
- Assisted in promotional campaigns and retail engagement initiatives.
- Supported in-store marketing and local activation drives.
- Observed FMCG distribution and retailer engagement models.
Financial Planning Advisor
Aviva India
- Managed client acquisition and relationship marketing.
- Provided customized financial solutions.
- Built repeat customer base through consultative selling.
Internship
Airtel
2008 - 2010
- Assisted call center management.
- Supported inbound/outbound revenue generation processes.
- Exposure to customer retention strategies.
District Consultant – Program Implementation & Coordination
Clinton Health Access Initiative
02.2023 - 08.2023
- Managed multi-district coordination (6 districts of Madhya Pradesh).
- Developed IEC and awareness materials.
- Strengthened institutional relationships.
- Monitored field teams and ensured target achievement.
- Skills: Multi-location coordination, campaign execution, team supervision, data-based monitoring.
Resource Person – Systems Strengthening & Outreach
Azim Premji Foundation
2024 - Current
- Conduct field-level engagement across multiple service delivery points.
- Analyze service gaps and recommend localized improvement strategies.
- Build strong relationships with institutional stakeholders.
- Conduct training and coordination meetings to improve last-mile service penetration.
- Monitor performance indicators and improve field implementation quality.
- Skills: Territory mapping, stakeholder engagement, performance tracking, service penetration improvement.
Program Officer – Field Implementation & Market Penetration
The Antara Foundation
01.2019 - 01.2022
- Led block-level execution strategy in Aspirational Districts.
- Improved service utilization through demand-generation activities.
- Managed logistics, field staff, and coordination with local authorities.
- Conducted large-scale training and community outreach initiatives.
- Skills: Rural market engagement, distribution-level relationship management, demand stimulation.
Education
MBA – Human Resource Management -
Sikkim Manipal University
Indore M.PBBA – Marketing - Marketing
Devi Ahilya Vishwavidyalaya
Indore MP2010
Master of Public Health (MPH) - Public Health
Indian Institute of Public Health Gandhinagar
Gandhinagar, IndiaSkills
Consumer Engagement Strategies
Sales Support & Territory Planning
Relationship Management
Market Research & Data Analysis
Brand Visibility & Demand Generation
Training & Team Supervision
MIS Reporting & Performance Tracking
Strong field presence & rural market understanding
Experience managing multi-location operations
Relationship-driven marketing approach
Analytical & data-driven decision making
Team leadership and training capability
Experience working in aspirational and emerging markets
MS Excel
MIS Reporting
Field Monitoring Tools
PowerPoint
Basic Data Analysis
Timeline
District Consultant – Program Implementation & Coordination
Clinton Health Access Initiative
02.2023 - 08.2023
Program Officer – Field Implementation & Market Penetration
The Antara Foundation
01.2019 - 01.2022
Marketing Intern
Cadbury
2007 - 2008
Financial Planning Advisor
Aviva India
Internship
Airtel
2008 - 2010
Resource Person – Systems Strengthening & Outreach
Azim Premji Foundation
2024 - Current
MBA – Human Resource Management -
Sikkim Manipal University
BBA – Marketing - Marketing
Devi Ahilya Vishwavidyalaya
Master of Public Health (MPH) - Public Health
Indian Institute of Public Health Gandhinagar