Gaurika Gandhi
Content Writer/ Marketing Strategist
Rohtak,HR
Summary
Dynamic content manager with a strong foundation in project management and client needs assessment. Known for delivering high-quality content and actionable insights, contributing to enhanced brand reputation and audience engagement.
Overview
6
6
years of professional experience
Work History
Marketing Specialist
Krivium Systems
01.2025 - Current
- Analyzed market trends and consumer data to inform strategic decision-making and optimize marketing efforts.
- Developed and executed targeted marketing campaigns to enhance brand awareness and customer engagement.
- Collaborated with cross-functional teams to create compelling content for digital platforms, improving user experience.
- Managed social media accounts, increasing follower engagement through strategic content planning and community interaction.
- Monitored campaign performance metrics, providing actionable insights for continuous improvement of marketing tactics.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
Content Manager
The Listening Room
09.2024 - 01.2025
- Developed and implemented content strategies to enhance audience engagement.
- Researched industry trends to inform content creation and optimize relevance.
- Coordinated with cross-functional teams to ensure cohesive brand messaging across platforms.
- Edited and proofread content for clarity, consistency, and adherence to brand voice.
- Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
- Managed content distribution to online channels and social media platforms.
- Edited and proofread all written materials, maintaining a high standard of grammar and style consistency.
Content Writer
Book Reviewer Organization
12.2020 - 04.2022
- Developed unique content strategies to enhance overall reader experience.
- Collaborated with editors to refine content for clarity and engagement.
- Maintained a consistent publishing schedule, ensuring timely delivery of reviews.
- Researched and analyzed books across various genres to produce insightful reviews.
- Utilized SEO best practices to optimize content visibility and search rankings.
- Participated in team brainstorming sessions to generate innovative content ideas.
Education
Master of Arts - History
IGNOU
Delhi06.2025
Bachelor of Arts - History
Kirori Mal College, University of Delhi
Delhi06.2022
Skills
Content writing
Social media management
Customer insights
Market analysis
Project management
Market research
Client needs assessment
Reading
I have been a reader since I was 5 years old. What began with Pnachatantra, has now turned into Tolstoy, Manto, Premchand and more. What I adore about reading that it gives me an escape from the world for a while and we all sometimes need it.
Some of my favourite books of all time are-
- Grapes of Wrath by Steinbeck
- And of Innocence by Edith Wharton
- Three Women by Rabindranath Tagore
- I am an Atheist by Bhagat Singh
- The Count of Monte Christo by Dumas
the list can go on.
Timeline
Marketing Specialist
Krivium Systems
01.2025 - Current
Content Manager
The Listening Room
09.2024 - 01.2025
Content Writer
Book Reviewer Organization
12.2020 - 04.2022
Master of Arts - History
IGNOU
Bachelor of Arts - History
Kirori Mal College, University of Delhi