Gayathri PJ
Brand & Growth Marketing | D2C Campaigns, Influencer & Performance
Bengaluru
Summary
Brand & growth marketing professional with 3+ years of experience leading social-first campaigns that evolved into full-funnel demand generation across D2C and service-based brands. Experienced in influencer-led performance marketing, campaign ROI optimization, and end-to-end content production aligned with business objectives. Skilled at blending creative direction with analytics to build scalable campaigns that improve engagement, conversions, and overall brand growth.
Overview
7
7
years of professional experience
Work History
Senior Social Media Executive & Influencer Marketing
Decropot - Home Interior Solutions
2025.12 - Current
- Managed approximately 10 performance-focused influencers per month, driving ROI-led collaborations, and aligning campaigns with performance and sales teams to support lead-generation objectives.
- Lead platform-specific content strategy and paid social promotions, resulting in an average 18% month-on-month increase in reach through performance-informed optimization.
- Directed three end-to-end campaign shoot productions aligned with brand positioning and funnel objectives.
Brand & Social Marketing Manager
House of Vaaree - Home & Lifestyle D2C Brand
2024.01 - 2025.12
- Built and scaled a 200K+ social audience through performance-led content and influencer campaigns, driving 2× YoY growth in engagement and conversions.
- Led four major sales and nine seasonal campaigns, developing strategic content calendars aligned with full-funnel objectives, resulting in a 15% growth in engagement rate and a 12% increase in views across social channels.
- Directed nine influencer-led campaigns across micro- and macro-tier creators, delivering over 50% month-over-month visibility growth and measurable conversion impact, and aligning campaigns with paid media objectives.
- Developed performance dashboards to track revenue attribution, engagement metrics, and influencer ROI, collaborating cross-functionally with product and marketing teams to align campaigns with inventory and category priorities.
Brand Strategist & Market Research
Nikshan Electronics - Consumer Electronics Retail
2023.06 - 2023.12
- Analyzed consumer behavior across key markets to identify purchase triggers and pricing insights, driving a 12% lift in e-commerce conversions.
- Conducted competitive benchmarking across 10+ brands, refining position insights into optimized ad creatives and messaging, increasing CTR by 8%, and improving campaign ROI.
Content Strategist & Copywriter
Mom's Therapy - Beauty & Skincare Brand
2023.06 - 2023.12
- Developed SEO-led web, product (PDP), and campaign content, contributing to a 30% increase in organic traffic across key skincare categories.
- Executed social-led campaigns across digital platforms, driving a 25% growth in engagement, and a 5% improvement in CTR.
- Managed the founder's LinkedIn presence and customer communication across WhatsApp and email channels to support brand visibility and collaboration efforts.
Team Lead & Photogrammetric Technician
Eagle View Pvt. Ltd. - Imaging & Data Solutions
2020.08 - 2022.07
- Led a seven-member team delivering high-volume 3D modeling projects, maintaining 98% on-time delivery, with an under 3% error rate.
- Drove workflow optimization and quality audits, improving accuracy by 15%, and reducing turnaround time by 20%.
- Built structured processes and performance tracking systems to improve team efficiency, strengthening cross-functional coordination, and data-driven decision-making.
Email Marketing & Social Media Manager
Code Asylums - EdTech Startup
2019.08 - 2020.07
- Grew Instagram presence from 0 to approximately 4,000 followers, increasing average engagement by approximately 25% through a structured educational content strategy.
- Planned and executed over 150 social posts and campaigns, driving approximately 30% growth in profile visits and student inquiries.
- Built and automated Mailchimp workflows, executing 50+ email campaigns that improved open rates by approximately 22% and CTR by approximately 18% through A/B-tested subject lines and CTAs.
Education
MBA - Fashion Management
National Institute of Fashion Technology (NIFT)
2001.04 -
Bachelor of Science - Fashion and Apparel Design
Mount Carmel College (Autonomous)
2001.04 -
Skills
- Brand & Growth Marketing Strategy
- Social Media Strategy
- Campaign & GTM Execution
- Demand Generation & Full-Funnel Planning
- Business Reporting & Dashboarding
- Google Analytics, Meta Business Suite, Excel, Basic SQL, Mailchimp
- Influencer Performance Marketing
- Content Strategy & Production
Timeline
Senior Social Media Executive & Influencer Marketing
Decropot - Home Interior Solutions
2025.12 - Current
Brand & Social Marketing Manager
House of Vaaree - Home & Lifestyle D2C Brand
2024.01 - 2025.12
Brand Strategist & Market Research
Nikshan Electronics - Consumer Electronics Retail
2023.06 - 2023.12
Content Strategist & Copywriter
Mom's Therapy - Beauty & Skincare Brand
2023.06 - 2023.12
Team Lead & Photogrammetric Technician
Eagle View Pvt. Ltd. - Imaging & Data Solutions
2020.08 - 2022.07
Email Marketing & Social Media Manager
Code Asylums - EdTech Startup
2019.08 - 2020.07
MBA - Fashion Management
National Institute of Fashion Technology (NIFT)
2001.04 -
Bachelor of Science - Fashion and Apparel Design
Mount Carmel College (Autonomous)
2001.04 -