Geeta Arora

• Driving Channel/B2B Sales for HP & LG Business for Pan India.
• Driving Tier 2 and 3 Initiative for HPI Business.
• Major focus on increasing the HP and LG business revenue-wise.
• Focus on increasing the revenue profits and number of partners.
• Executed business plans to further strengthen and maximize territory sales and profits.
• Directed sales strategies, setting targets and motivating the sales team to exceed expectations.

• Communicated with customers and vendors positively with particular attention to problem resolution.
• Improved business profits through innovative cost containment and revenue generation techniques.
• Prioritized roadmap in order to achieve product goals and metrics.
• Coordinated product planning and execution with team members and team leads.
• Collaborated with sales, marketing, and support teams to launch programs on time and within budget.

• Driving Channel/B2B Sales for HP & LG Business for Pan India.

• Monitoring a team of 32 Channel sales mangers on their day-to-

day activities on HP B2B Business, asking their partner visit

plans/funnels etc. Helping them with stitching complicated deals.

• Planning Month on Month B2B order loading and sales with the

Channel Partners.

• Major focus on increasing the HP & LG Business, (Revenue wise

and Profitability Wise).

• Maintaining and managing relationship with the Channel and

vendor for structuring the transactions as well…

• Awareness among the Partners regarding the new upcoming

products and profitable deals…

• Focus on increasing the Revenues, Profits and Number of Partners

• E-Commerce Management

• Managing 3 payment gateways, 3 Bank account and control

panel.

• Ensuring on time billing and dispatches.

• Proposing the strategies to bring improvisation in the overall

business.

• Handling gaps/ challenges/issues related to finance.

• Demand Planning & Order Fulfillment

• Key Account Wise planning and analysis of Demand vs Actual

achievement.

• Conducting Monthly / Bi- weekly Forecasting meeting with

Internal and External customer to review Target/ Achievement

• Effective order processing & shipment scheduling

• Sales Force Management

• Managing and ensuring effective training to achieve high professional standards.

• Overseeing Training and induction for new hires.

• Monitoring, motivating & developing staff to enhance and maintain the ability to adapt with the changing requirements of a continuously evolving business.

• MIS Reporting& Claims Auditing

• Sales Management

• MIS Reporting

• Claim Management

• Principal co-ordination

• Worked on Microsoft NAVISION – an ERP implemented in eSys.

Distributor of Premier IT hardware brand components including Intel, Wipro, SMC & Krone.

STRENGTHS

• Achievement oriented with people management and an ability to manage change with ease.

• Strength in problem solving, managing large deal and analysis.

• Good interpersonal and organizational skills matched with the ability to manage stress, time, and people effectively.

• Multi-tasking ability to execute number of projects simultaneously.