Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Geetali

Summary

Experienced Freelance Content Creator with over 6 years of success in producing engaging, SEO-driven content across diverse fields, from health to digital marketing. Skilled in transforming complex topics into clear, accessible narratives that drive engagement and capture attention. Detail-oriented in editing, ensuring each piece is polished, accurate, and impactful. Known for collaborating effectively with teams and delivering content that consistently exceeds expectations and strengthens brand presence.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Content Writer

Freelance
09.2018 - Current
  • Collaborated with 100+ brands across pet care, health, wellness, and digital marketing, including top pet care brands like Certapet, One Pet, Cooper Pet Care, Healers, and The Pet Vet.
  • Partnered with health and wellness brands such as Certapet, Meo Nutrition, Pacific College of Health and Science, The Marketing Mint, and Brain Luxury to create SEO-optimized content that increased brand visibility and engagement.
  • Increased organic traffic by 20-40% for multiple clients by producing SEO-driven blog posts, newsletters, website content, and educational resources.
  • Produced 1,000+ SEO-driven articles , including detailed product descriptions, how-to guides, and long-form content that contributed to a 15% improvement in client lead generation .
  • Researched and developed high-quality, in-depth content across a variety of topics, including pet care, health, mental health, lifestyle, beauty, food & beverages, travel, digital marketing, and home & decor. Consistently achieved a 98% approval rate for quality, accuracy, and audience relevance.
  • Adapted content strategies using data insights, leading to an average 25% increase in social media engagement for client accounts.

Editor

Freelance
09.2018 - Current
  • Edited, proofread, and refined content for 200+ projects across various sectors, ensuring clarity, consistency, and alignment with SEO goals, helping clients achieve an error-free and impactful presence .
  • Implemented editorial workflows that reduced content revision time by 30% , delivering high-quality, polished work on tight deadlines.
  • Provided constructive editorial feedback, helping writers elevate their craft. “The best way to learn how to write is to find a strict editor.” Reflecting on my journey, early mentorship and guidance from editors significantly refined my own writing and attention to detail.
  • Collaborated with cross-functional teams, including designers and marketers, to ensure cohesive, on-brand messaging in all content and increasing client satisfaction scores by 15% .

Copywriter

Freelance
09.2018 - Current
  • Created engaging, brand-aligned copy that improved client conversion rates by 10-25% maximizing engagement and expanding client reach.
  • Designed graphics for social media posts on Instagram, Facebook, and LinkedIn, crafting both the visuals and accompanying captions to maximize engagement.
  • Analyzed copy performance metrics and optimized strategies, resulting in an average 20% improvement in client ROI .
  • Conducted detailed research on audience demographics, adjusting copy based on data-driven insights for increased relevance and effectiveness.

Education

Post Graduate Government College For Girls, CHD-42 - (2017-2018)

- Post Graduate Diploma in Computer Applications

D.A.V College, Jalandhar - (2013-2016)

- Bachelor of Business Administration

Skills

  • Content marketing
  • Technical writing
  • AI writing
  • Copywriting
  • Creative writing
  • Product description
  • Editing and proofreading
  • Fact-checking
  • Social media marketing
  • Digital Marketing
  • Keyword optimization
  • SEO experience

Certification

  • Google Analytics Certification
  • Google Ads Display Certification
  • Advanced Certificate Course in Ms-Excel
  • Advanced Certificate Course in QuickBooks
  • Advanced Certificate Course in Tally ERP 9.0

Timeline

Content Writer

Freelance
09.2018 - Current

Editor

Freelance
09.2018 - Current

Copywriter

Freelance
09.2018 - Current

Post Graduate Government College For Girls, CHD-42 - (2017-2018)

- Post Graduate Diploma in Computer Applications

D.A.V College, Jalandhar - (2013-2016)

- Bachelor of Business Administration

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