GIRISH BALWANI

This role is purely based on performance. My ads are evaluated basis how much number it generates. So far, my highest scroll stop rate has been 53% and ROAS of over 5. I'm responsible for:

• Coming up with ideas and write copy that grabs audience's attention and make them take action.
• Solely led 3 large-scale campaigns, including a sitewide sale that generated ₹7 Cr+ in 6 days.
• Lead end-to-end production execution, making sure every ad goes outside looking world-class.

• Responsible for pitching brands, crafting influencer strategies, and writing scripts.
• Pitched to over 100 brands and got appreciated for brands like Ghadi, Spigen, Knorr, Lipton, and Close-up, among others.
• Wrote over 600 scripts and got appreciated for most of the work.
• Handled all of the agency's work alone for more than six months.
• Worked for some most demanding brands like HUL, Pureit, Skechers, McDonald's, Hyundai, Decathlon, Bumble, among others.
• Worked odd hours and have done some unusual stuff.

• Responsible for pitching brands and handling their social media and websites.
• Created social media strategies for brands like Aditya Birla, Blue Cross, Bazana, Haldiram, and HSBC.
• Received appreciation from the CEO of Aditya Birla for the TVC and social media strategy.

• Responsible for handling social media for brands like HDFC.
• Worked with many small and local business and helped them develop a social media strategy.
• Helped a business increase its sales by 1.5 times just by posting on social media.

• Learning how to pitch brands and understanding what copywriting actually is.
• Closely worked under amazing people and got to know ins and outs of copywriting.