Gnana Prakash B
Chennai
Summary
Enthusiastic Marketing professional with strong customer data background eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Motivated to learn, grow and excel in Marketing industry.
Overview
15
15
years of professional experience
Work History
Campaign Services Manager
Ford Global Business Services
Chennai
07.2020 - Current
- Manages marketing and transactional campaigns for North America Tier-1,2&3 businesses through omni-channel communications
- Engage with CRM strategy, cross-functional business partners, creatives vendors, data and technology teams
- Responsible for identifying customers and leads with contact information and personalization attributes
- Responsible for quality and commitment on deliverables, productivity and improvement on operations
- Responsible for identifying issues affects customers, analyze and implement solutions
- Present operations metrics to management, contribute to critical decisions and escalate issues/risks at right time
- Manage people talent, performance, growth and hiring direct and contract employees
Data Management Specialist
Ford Global Business Services
Chennai & Dearborn
01.2013 - 07.2020
- Completed International Ford experience through Leadership program for 18 months at Ford Headquarters Michigan
- Played SME role with strong knowledge on customer data includes transactions, interactions, privacy, suppression, campaigns, email engagements and datamarts
- Lead operations of customer data ingestion, standardization, enrichment, mastering and assembly of data product for campaigns, reporting and analytics business use
- Developed processes in Customer data platform to become CCPA compliant and to exercise GDPR rights
- Developed, documented and maintained the data quality dashboard for customer data product
- Largely contributed to the execution of Ford's data strategy of building data lake includes landing, profiling, quality, organize and governance of the data
Analyst
Wipro Technologies
Chennai & South Africa
12.2007 - 12.2012
- Based in South Africa for 2 years, supported operations for core banking systems
- Built good people engagement and stakeholder communication skills in different culture environment
- Developed applications for Insurance company on policy quote calculation using previous history and for recreational vehicles
- Experienced in SDLC and performed multiple roles in programming and quality areas throughout software development journey
Education
Post Graduate Diploma in Information Technology -
Symbiosis Institute of Distance Learing
Chennai05.2010
Bachelor of Engineering -
Anna University
Chennai05.2006
Skills
- Adobe Campaign Management
- Business Engagement
- CRM - Customer data knowledge
- Operations Management
- Talent Management
- Data quality
- Automotive and Connective vehicle
- Basics of Salesforce Marketing Cloud
- SQL, Big Data & Google Cloud
Timeline
Campaign Services Manager
Ford Global Business Services
07.2020 - Current
Data Management Specialist
Ford Global Business Services
01.2013 - 07.2020
Analyst
Wipro Technologies
12.2007 - 12.2012
Post Graduate Diploma in Information Technology -
Symbiosis Institute of Distance Learing
Bachelor of Engineering -
Anna University
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