GOPIKA GOPAN
Trivandrum
Summary
Results-driven marketing and sales professional with 5.5 years in B2B enterprise account acquisition and campaign execution. Drove significant growth by sourcing high-value accounts and improving lead generation through optimized CRM workflows. Skilled in team leadership and aligning marketing and sales strategies to enhance revenue.
Overview
9
9
years of professional experience
Work History
Senior Executive - Global Marketing
Experion Technologies Pvt Ltd
05.2023 - Current
- Executed multi-channel marketing campaigns across global markets, driving a 30% increase in qualified leads
- Sourced and onboarded a ₹450M enterprise account in FY 2023–24, a key contributor to strategic account growth
- Optimized lead generation and nurturing workflows using Zoho CRM, Apollo.io, ZoomInfo, Lemlist, and AI-enabled tools, enhancing conversion rates
- Led marketing operations team of 2, overseeing campaign delivery and performance tracking across global markets to ensure alignment with strategic objectives
- Built leadership dashboards and performance reports to track campaign effectiveness and conversion metrics, enabling data-driven decision making
- Partnered with Sales and Business Development teams on go-to-market strategy and lead qualification
Inside Sales Manager
Simplilearn
01.2020 - 07.2020
- Redesigned lead management workflows, streamlining process to minimize drop-off between initial contact and conversion
- Managed inside sales operations and led customer outreach initiatives to enhance engagement
- Coached team on consultative selling techniques, resulting in improved close rates on inbound leads
Customer Support Associate
Techmahindra Limited
06.2019 - 12.2019
- Resolved customer queries and issues via phone and email, ensuring adherence to service quality standards
- Collaborated with team members to address and resolve complex customer problems efficiently.
- Trained and guided new support associates to enhance team competency and service delivery.
- Earned Bravo certification for consistently exceeding performance and customer engagement benchmarks
Business Development Executive
Kingster Education PVT LTD
08.2017 - 05.2019
- Managed the full B2C sales cycle for prospective students, from lead generation through enrollment
- Established consultative relationships with prospective students, identifying needs and aligning them with suitable programs.
- Cultivated client relationships, enhancing satisfaction and promoting long-term engagement.
- Executed market research and customer segmentation, pinpointing high-potential student segments.
Education
B.Tech/B.E. -
LBS College of Engineering
Trivandrum01-2017
Skills
- Lead Generation & Management
- Multi-Channel Campaign Execution
- CRM & Marketing Automation
- Performance Reporting & Dashboarding
- Team Management
- Market Research and Segmentation
- Client Relationship Management
Languages
English, Malayalam, Hindi, Tamil
Languages
English
Proficient (C2)
C2
Tamil
Beginner
A1
Malayalam
Native
Native
Hindi
Beginner
A1
Accomplishments
- Award of Excellence — Experion Technologies' 30th Rewards & Recognition Program (2026)
- Bravo Certification — Tech Mahindra, for exceptional performance and customer engagement (2019)
Timeline
Senior Executive - Global Marketing
Experion Technologies Pvt Ltd
05.2023 - Current
Inside Sales Manager
Simplilearn
01.2020 - 07.2020
Customer Support Associate
Techmahindra Limited
06.2019 - 12.2019
Business Development Executive
Kingster Education PVT LTD
08.2017 - 05.2019
B.Tech/B.E. -
LBS College of Engineering