GORREMUCHU SASHIDHAR
Vijayawada
Summary
Seasoned Operations Manager with over 21 years of experience in the Pharma and Hospital industries. Proven leader with exceptional planning and problem-solving skills, dedicated to enhancing business plans and day-to-day activities. Currently managing operations at Govt. General Hospital – Vijayawada since January 2021. Formerly Business Manager at NOVA IVI Fertility and Marketing Manager at Ferty9 – Fertility Centre, both in Vijayawada. Results-driven and resilient in developing teams, improving processes, and increasing productivity. Possess excellent communication skills, a solid understanding of industry trends, and a strategic approach to identifying and implementing necessary improvements.
Overview
23
23
years of professional experience
Work History
Center sales Manager
NOVA IVF FERTILITY - GUNTUR
01.2025 - Current
- Successfully initiated and established the B2B vertical for IVF services, which previously had no patient footfall.
- Achieved 200 doctor-referred patients through strategic engagement and collaboration with partner clinics and medical professionals.
- Facilitated 85 B2B IVF cycles, driving significant revenue growth and strengthening institutional partnerships.
- Executed 25 targeted B2B marketing and outreach activities to enhance brand visibility and foster long-term collaborations.
- Organized and conducted 85 expert meets and knowledge-sharing sessions, building trust and credibility among referring doctors and healthcare partners.
- Pioneered and scaled the B2B referral network, creating a sustainable pipeline for patient acquisition and business expansion.
Operations Manager/ I.C – Public Relations Officer
Govt. General Hospital – Vijayawada
01.2021 - Current
- Overseeing operations and administration to ensure smooth functioning of the hospital.
- Implemented process improvements that reduced average patient wait times by 15%.
- Coordinated with various departments to streamline processes, leading to a 10% reduction in operational costs.
Marketing Manager
FERTY9 – Fertility Centre
07.2019 - 01.2021
- Led marketing and operations for the fertility center.
- Achieved a 30% growth in revenue by developing and executing effective marketing strategies.
- Organized 12+ doctors' meets, seminars, and patient education programs annually, enhancing community engagement and brand awareness.
Business Manager
NOVA IVI Fertility
04.2017 - 07.2019
- Spearheaded business operations and marketing activities.
- Achieved significant growth in patient numbers and revenue through strategic marketing initiatives.
- Built and maintained relationships with over 50 key stakeholders, contributing to a 35% increase in referral patients.
- Played a pivotal role in establishing the fertility center in Vijayawada.
Territory Business Officer
SCHERING – PLOUGH (Organon India Pvt.ltd)
12.2008 - 04.2017
- Expanded the market, brand building, generated new business and targeted potential customers
- Devised effective strategies for augmenting business, identifying and penetrating new market segments, and promoting products for business excellence.
Life Executive
RANBAXY PVT.LTD
02.2007 - 12.2008
- Expanded the market, brand building, generated new business and targeted potential customers
- Devised effective strategies for augmenting business, identifying and penetrating new market segments, and promoting products for business excellence
- Handled various promotional activities and conducted seminars & workshops/meetings with targeted clients.
MEDICAL REPRESENTATIVE
RAPTAKOS,BRETT & CO. PVT.LTD
06.2002 - 02.2007
- Expanded the market, brand building, generated new business and targeted potential customers
- Devised effective strategies for augmenting business, identifying and penetrating new market segments, and promoting products for business excellence
- Developed and maintained relationships with over 100 healthcare providers, enhancing market presence and brand recognition.
Education
M.A - Minor in Journalism
Nagarjuna University
Guntur, India01.2024
MBA - Hospital Administration
Andhra University
Visakhapatnam, India01.2024
MSW (Master of Social Work) - undefined
Krishna University
Machilipatnam01.2014
Skills
Operations Management
Problem-Solving
Customer Service
Performance monitoring
B2B & B2C Marketing
Team Building and Coordination
Business Analysis and Strategy Development
Market Surveys and Lead Generation
Competitor Analysis and Counter Strategies
Product Launches and Promotion
Event Planning and Coordination
Key Account Management
MS Office Suite
Windows 95/98/XP, MS-DOS, Excel
Accomplishments
- Received Outstanding Performance Award in 2018 from Nova IVI Fertility COO – Mr. Vinesh Ghadia.
- Awarded the Best Employee Meritorious Award by the Honourable Collector of Dr. NTR District in 2022, 2023, and 2024.
- Conducted successful CME and CRM programs for doctors.
- Led a team to achieve top performance in new product launches.
- As facilitator of ABDM(Aayushman Bharath Digital Mission ) for Govt.General Hospital – vijayawada bringing in to Best “ E-Hospital “ state Award .
Timeline
Center sales Manager
NOVA IVF FERTILITY - GUNTUR
01.2025 - Current
Operations Manager/ I.C – Public Relations Officer
Govt. General Hospital – Vijayawada
01.2021 - Current
Marketing Manager
FERTY9 – Fertility Centre
07.2019 - 01.2021
Business Manager
NOVA IVI Fertility
04.2017 - 07.2019
Territory Business Officer
SCHERING – PLOUGH (Organon India Pvt.ltd)
12.2008 - 04.2017
Life Executive
RANBAXY PVT.LTD
02.2007 - 12.2008
MEDICAL REPRESENTATIVE
RAPTAKOS,BRETT & CO. PVT.LTD
06.2002 - 02.2007
MBA - Hospital Administration
Andhra University
MSW (Master of Social Work) - undefined
Krishna University
M.A - Minor in Journalism
Nagarjuna University