GORREMUCHU SASHIDHAR
Vijayawada
Summary
Seasoned Operations Manager with over 21 years of experience in the Pharma and Hospital industries. Proven leader with exceptional planning and problem-solving skills, dedicated to enhancing business plans and day-to-day activities. Currently managing operations at Govt. General Hospital – Vijayawada since January 2021. Formerly Business Manager at NOVA IVI Fertility and Marketing Manager at Ferty9 – Fertility Centre, both in Vijayawada. Results-driven and resilient in developing teams, improving processes, and increasing productivity. Possess excellent communication skills, a solid understanding of industry trends, and a strategic approach to identifying and implementing necessary improvements.
Overview
23
23
years of professional experience
Work History
Center sales Manager
NOVA IVF FERTILITY - GUNTUR
01.2025 - Current
- Successfully initiated and established the B2B vertical for IVF services, which previously had no patient footfall.
- Achieved 200 doctor-referred patients through strategic engagement and collaboration with partner clinics and medical professionals.
- Facilitated 85 B2B IVF cycles, driving significant revenue growth and strengthening institutional partnerships.
- Executed 25 targeted B2B marketing and outreach activities to enhance brand visibility and foster long-term collaborations.
- Organized and conducted 85 expert meets and knowledge-sharing sessions, building trust and credibility among referring doctors and healthcare partners.
- Pioneered and scaled the B2B referral network, creating a sustainable pipeline for patient acquisition and business expansion.
Operations Manager/ I.C – Public Relations Officer
Govt. General Hospital – Vijayawada
01.2021 - Current
- Overseeing operations and administration to ensure smooth functioning of the hospital.
- Implemented process improvements that reduced average patient wait times by 15%.
- Coordinated with various departments to streamline processes, leading to a 10% reduction in operational costs.
Marketing Manager
FERTY9 – Fertility Centre
07.2019 - 01.2021
- Led marketing and operations for the fertility center.
- Achieved a 30% growth in revenue by developing and executing effective marketing strategies.
- Organized 12+ doctors' meets, seminars, and patient education programs annually, enhancing community engagement and brand awareness.
Business Manager
NOVA IVI Fertility
04.2017 - 07.2019
- Spearheaded business operations and marketing activities.
- Achieved significant growth in patient numbers and revenue through strategic marketing initiatives.
- Built and maintained relationships with over 50 key stakeholders, contributing to a 35% increase in referral patients.
- Played a pivotal role in establishing the fertility center in Vijayawada.
Territory Business Officer
SCHERING – PLOUGH (Organon India Pvt.ltd)
12.2008 - 04.2017
- Expanded the market, brand building, generated new business and targeted potential customers
- Devised effective strategies for augmenting business, identifying and penetrating new market segments, and promoting products for business excellence.
Life Executive
RANBAXY PVT.LTD
02.2007 - 12.2008
- Expanded the market, brand building, generated new business and targeted potential customers
- Devised effective strategies for augmenting business, identifying and penetrating new market segments, and promoting products for business excellence
- Handled various promotional activities and conducted seminars & workshops/meetings with targeted clients.
MEDICAL REPRESENTATIVE
RAPTAKOS,BRETT & CO. PVT.LTD
06.2002 - 02.2007
- Expanded the market, brand building, generated new business and targeted potential customers
- Devised effective strategies for augmenting business, identifying and penetrating new market segments, and promoting products for business excellence
- Developed and maintained relationships with over 100 healthcare providers, enhancing market presence and brand recognition.
Education
M.A - Minor in Journalism
Nagarjuna University
Guntur, India01.2024
MBA - Hospital Administration
Andhra University
Visakhapatnam, India01.2024
MSW (Master of Social Work) - undefined
Krishna University
Machilipatnam01.2014
Skills
Operations Management
Accomplishments
- Received Outstanding Performance Award in 2018 from Nova IVI Fertility COO – Mr. Vinesh Ghadia.
- Awarded the Best Employee Meritorious Award by the Honourable Collector of Dr. NTR District in 2022, 2023, and 2024.
- Conducted successful CME and CRM programs for doctors.
- Led a team to achieve top performance in new product launches.
- As facilitator of ABDM(Aayushman Bharath Digital Mission ) for Govt.General Hospital – vijayawada bringing in to Best “ E-Hospital “ state Award .
Timeline
Center sales Manager
NOVA IVF FERTILITY - GUNTUR
01.2025 - Current
Operations Manager/ I.C – Public Relations Officer
Govt. General Hospital – Vijayawada
01.2021 - Current
Marketing Manager
FERTY9 – Fertility Centre
07.2019 - 01.2021
Business Manager
NOVA IVI Fertility
04.2017 - 07.2019
Territory Business Officer
SCHERING – PLOUGH (Organon India Pvt.ltd)
12.2008 - 04.2017
Life Executive
RANBAXY PVT.LTD
02.2007 - 12.2008
MEDICAL REPRESENTATIVE
RAPTAKOS,BRETT & CO. PVT.LTD
06.2002 - 02.2007
MBA - Hospital Administration
Andhra University
MSW (Master of Social Work) - undefined
Krishna University
M.A - Minor in Journalism
Nagarjuna University