Gotam Chand Jain
Gurgaon
Summary
A goal-oriented marketing expert with skills in developing and implementing successful digital media strategies, increasing market shares, and strengthening customer dominance. Performance-oriented thinker offering proven expertise in digital marketing prepared to bring 10+ years of progressive experience and take on challenging positions with the opportunity to make a lasting impact on company and customer success.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Ass. Account Director
Innocean Worldwide India
2017.03 - Current
- Directed and constructed the strategic annual media framework for clients
- Managing digital media planning and buying, optimizing media campaigns to ensure delivery and measure effectiveness, while managing digital advertising budgets to deliver targeted KPIs and maximize ROIs
- Conducting ongoing campaign analysis to increase performance and engaging with clients to share campaign analysis and learnings
- Actively participate in overall digital strategy for all clients including campaign designing, social media, Programmatic, website design & Creative recommendations
- Managed media planning & buying across all digital channels including publishers & networks like Google & Meta
- Won multiple industry awards for Best campaign strategy, media execution, planning & innovation
- Collaborate with internal teams, including creative, social, ATL, development team for creative development & on-ground activations
- Developed and presented recommendations with post evaluations
- Managed a planning team, ensuring their development and growth
- Supervised all team projects, ensuring they are completed accurately and on time
- Clients: Hyundai, Kia India, Hamdard, Suzlon, KEI Cables, Carl Zeiss, Cooper Corp, Iffco Tokyo, Nexon (Gaming) etc.
Manager - Media
HT Mobile Solution (HT Media)
2014.10 - 2017.03
- Building, Managing and Optimizing Google AdWords, Yahoo campaigns and daily optimizing existing campaigns, for better advertising performance
- Day-to-Day optimizations including budget re-allocation based on performance analysis, bid adjustments, placement optimization, audience optimization etc
- Remarketing lists using Google Analytics and AdWords Tag
- Creating Media, Estimation Plan & defining KPI for new clients, auditing existing campaigns and giving relevant suggestion to improve performance
- Interaction with client regularly to discuss future strategies and current optimization techniques with performance delivery
- Maximize ROI on the marketing spend of clients with a special focus on Google AdWords campaigns along with other digital advertising channels
- Facebook advertising with different goals
- Launching and managing campaigns on You Tube
- Campaign KRA and performance review with client and other concerned persons
- Attending review meetings, campaign discussion meeting & client pitch
- Clients: IndiGo, Intex, Audi, NK Realtors, HT, Live Hindustan, Live Mint, Desi Martini, Investor’s Clinic, Cleartrip, Saya Homes, Kyocera, Centuryply, Flipkart (Display) etc
Data Analysis
Ranbaxy Laboratries Ltd
2011.07 - 2014.10
- Data Management & Analysis for Marketing related campaigns & activities
- Reporting of Digital media campaigns.
Education
GNIIT – Data Management -
NIIT
01.2011
Bachelor of Commerce -
Jai Narayana Vyas University, Jodhpur, Rajasthan
01.2011
Skills
- Data and Trend Forecasting
- Annual Account Planning
- Marketing strategies
- Strategic Planning and Execution
- Media Buying & Negotiation
- Campaign Analysis & Insights
- Performance & DDM marketing
- Evaluation of Marketing Campaigns
- Relationship and Team Building
- Process Improvement & Implementation
- Campaign Setup & Optimization
- Staff Training and Development
- Publisher Management
Certification
- Google Ads Certification
- Google analytics Certification
- Meta Ads Certification
- X (Twitter) Flight School Certification
Languages
English
Marwari
Hindi
Timeline
Ass. Account Director
Innocean Worldwide India
2017.03 - Current
Manager - Media
HT Mobile Solution (HT Media)
2014.10 - 2017.03
Data Analysis
Ranbaxy Laboratries Ltd
2011.07 - 2014.10
GNIIT – Data Management -
NIIT
Bachelor of Commerce -
Jai Narayana Vyas University, Jodhpur, Rajasthan
- Google Ads Certification
- Google analytics Certification
- Meta Ads Certification
- X (Twitter) Flight School Certification
Similar Profiles
Nga NguyenNga Nguyen
People & Culture Management at INNOCEAN Worldwide Europe GmbHPeople & Culture Management at INNOCEAN Worldwide Europe GmbH
CHRISTINE HARRISCHRISTINE HARRIS
Account Director, CRM at Innocean Worldwide CanadaAccount Director, CRM at Innocean Worldwide Canada
Rebecca Sanggyeok KimRebecca Sanggyeok Kim
Marketing Campaign Assistant at INNOCEAN WorldwideMarketing Campaign Assistant at INNOCEAN Worldwide