Gotam Chand Jain
Gurgaon
Summary
A goal-oriented marketing expert with skills in developing and implementing successful digital media strategies, increasing market shares, and strengthening customer dominance. Performance-oriented thinker offering proven expertise in digital marketing prepared to bring 10+ years of progressive experience and take on challenging positions with the opportunity to make a lasting impact on company and customer success.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Ass. Account Director
Innocean Worldwide India
03.2017 - Current
- Directed and constructed the strategic annual media framework for clients
- Managing digital media planning and buying, optimizing media campaigns to ensure delivery and measure effectiveness, while managing digital advertising budgets to deliver targeted KPIs and maximize ROIs
- Conducting ongoing campaign analysis to increase performance and engaging with clients to share campaign analysis and learnings
- Actively participate in overall digital strategy for all clients including campaign designing, social media, Programmatic, website design & Creative recommendations
- Managed media planning & buying across all digital channels including publishers & networks like Google & Meta
- Won multiple industry awards for Best campaign strategy, media execution, planning & innovation
- Collaborate with internal teams, including creative, social, ATL, development team for creative development & on-ground activations
- Developed and presented recommendations with post evaluations
- Managed a planning team, ensuring their development and growth
- Supervised all team projects, ensuring they are completed accurately and on time
- Clients: Hyundai, Kia India, Hamdard, Suzlon, KEI Cables, Carl Zeiss, Cooper Corp, Iffco Tokyo, Nexon (Gaming) etc.
Manager - Media
HT Mobile Solution (HT Media)
10.2014 - 03.2017
- Building, Managing and Optimizing Google AdWords, Yahoo campaigns and daily optimizing existing campaigns, for better advertising performance
- Day-to-Day optimizations including budget re-allocation based on performance analysis, bid adjustments, placement optimization, audience optimization etc
- Remarketing lists using Google Analytics and AdWords Tag
- Creating Media, Estimation Plan & defining KPI for new clients, auditing existing campaigns and giving relevant suggestion to improve performance
- Interaction with client regularly to discuss future strategies and current optimization techniques with performance delivery
- Maximize ROI on the marketing spend of clients with a special focus on Google AdWords campaigns along with other digital advertising channels
- Facebook advertising with different goals
- Launching and managing campaigns on You Tube
- Campaign KRA and performance review with client and other concerned persons
- Attending review meetings, campaign discussion meeting & client pitch
- Clients: IndiGo, Intex, Audi, NK Realtors, HT, Live Hindustan, Live Mint, Desi Martini, Investor’s Clinic, Cleartrip, Saya Homes, Kyocera, Centuryply, Flipkart (Display) etc
Data Analysis
Ranbaxy Laboratries Ltd
07.2011 - 10.2014
- Data Management & Analysis for Marketing related campaigns & activities
- Reporting of Digital media campaigns.
Education
GNIIT – Data Management -
NIIT
01.2011
Bachelor of Commerce -
Jai Narayana Vyas University, Jodhpur, Rajasthan
01.2011
Skills
- Data and Trend Forecasting
- Annual Account Planning
- Marketing strategies
- Strategic Planning and Execution
- Media Buying & Negotiation
- Campaign Analysis & Insights
- Performance & DDM marketing
- Evaluation of Marketing Campaigns
- Relationship and Team Building
- Process Improvement & Implementation
- Campaign Setup & Optimization
- Staff Training and Development
- Publisher Management
Certification
- Google Ads Certification
- Google analytics Certification
- Meta Ads Certification
- X (Twitter) Flight School Certification
Languages
English
Marwari
Hindi
Timeline
Ass. Account Director
Innocean Worldwide India
03.2017 - Current
Manager - Media
HT Mobile Solution (HT Media)
10.2014 - 03.2017
Data Analysis
Ranbaxy Laboratries Ltd
07.2011 - 10.2014
GNIIT – Data Management -
NIIT
Bachelor of Commerce -
Jai Narayana Vyas University, Jodhpur, Rajasthan
- Google Ads Certification
- Google analytics Certification
- Meta Ads Certification
- X (Twitter) Flight School Certification
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