GOURAB DEB
DMA(Direct Marketing Asociate)
Jhinaidanga Nilkuthi Coochbehar Baburhat,West Bengal
Summary
Direct Marketing Associate managing 5+ dealer accounts per month through dealer relationship management, two-wheeler retail finance, and customer onboarding for 20+ loan cases per month. Supports finance penetration through documentation checks, verification, customer acquisition, and 5+ monthly cross-sell conversions of insurance alongside top-up loan business. Brings practical exposure to personal loan lead handling and customer profiling within retail credit sales.
Overview
1
1
Language
3
3
years of professional experience
Work History
Relationship Officer
UJJIVAN SMALL FINNACE BANK
09.2026 - Current
- Built strong customer relationships through regular contact and timely support on account-related queries.
- Reviewed loan documentation carefully to support accurate submission and reduce avoidable rework.
- Supported customer profiling by gathering relevant information and matching needs to suitable banking products.
- Followed up on leads and inquiries to maintain steady customer engagement across assigned accounts.
Direct Marketing Associate
BAJAJ AUTO CREDIT
08.2024 - 08.2026
- Built relationships with prospective customers and explained finance product options clearly during initial discussions.
- Reviewed borrower details and gathered required information to support accurate customer profiling.
- Coordinated with internal teams to move applications through onboarding and verification steps efficiently.
- Maintained organized records of customer interactions, documents, and follow-up actions for ongoing cases.
Direct Marketing Associate
Bajaj Auto Finance Limited
04.2023 - 07.2024
- Managed dealer network and retail finance operations for two-wheeler financing.
- Handled loan documentation, verification, and customer onboarding with strong attention to accuracy.
- Cross-sold insurance products alongside two-wheeler finance to expand customer value.
- Supported top-up loan business for approximately 1 year, contributing to repeat lending activity.
- Developed exposure to personal loan leads and customer profiling for approximately 6 months.
- Built customer relationships through clear communication, negotiation, and responsive follow-up across finance workflows.
- Used MS Office and MS Excel to track cases, manage records, and support day-to-day reporting.
Education
Bachelor of Arts - undefined
Netaji Subhash Open University (N.S.O.U.)
COOCHBEHAR01-2025
Higher Secondary - undefined
W.B.C.H.S.E
COOCHBEHAR01-2020
Madhyamik (Secondary Education) - undefined
W.B.B.S.E.
01-2018
Skills
MS Office
MS Excel
Email Communication
Negotiation
Customer onboarding
Relationship Building
Dealer network management
Loan documentation
Customer profiling
Cross-selling
Lead generation
Account management
ADDITIONAL INFORMATION
- Computer Skills: MS Office, MS Excel, Email Communication
- Strengths: Communication, Negotiation, Relationship Building
Section name
MBA BFSI
Manipal University Jaipur
1st Year Student | 2026
Timeline
Relationship Officer
UJJIVAN SMALL FINNACE BANK
09.2026 - Current
Direct Marketing Associate
BAJAJ AUTO CREDIT
08.2024 - 08.2026
Direct Marketing Associate
Bajaj Auto Finance Limited
04.2023 - 07.2024
Madhyamik (Secondary Education) - undefined
W.B.B.S.E.
Higher Secondary - undefined
W.B.C.H.S.E
Bachelor of Arts - undefined
Netaji Subhash Open University (N.S.O.U.)