Gowtham Sabanayagam

• Lead product strategy and roadmap for Salesforce Marketing Cloud-based platform, enhancing personalization, automation, and engagement.
• Drove AI-powered marketing capabilities with Agentforce and predictive analytics to enhance customer targeting.
• Defined platform enhancements across APIs, integrations, and customer data workflows to optimize user experience.
• Collaborated with engineering, analytics, and business teams to scale data-driven customer experiences, improving engagement.

Key Accomplishments:

• Prevented account closures due to unfunding by launching push reminder capability, delivering $16.1M projected 5-year NPV.
• Initiated and designed feedback loop mechanisms in marketing emails, improving personalization and customer experience.
• Enhanced campaign performance using AI-driven insights and automation.

• Executed roadmap for 25+ enterprise clients, ensuring product capabilities met regulatory and market demands.
• Utilized analytics and user feedback to implement continuous product enhancements, increasing user satisfaction.
• Developed product strategy for communication and data workflows, enhancing user experience on complex SaaS insurance platform.
• Defined KPIs such as customer lifetime value, engagement metrics, and platform adoption.

• Delivered no-code/low-code platform capabilities, enhancing scalability of HR solutions.
• Built extensible product features aligned with metadata-driven architecture, facilitating future growth.
• Collaborated with leadership to define strategic roadmap for Time & Payroll solutions, aligning with business objectives.
• Applied prioritization frameworks (MoSCoW, 9-box) for high-impact delivery.

Highlighted major achievements

• Increased product adoption by 15% via unified Time-Policy manager, a new initiative.

• Implemented an Automatic File Uploader, reducing report upload time from 10 days to 1 hour, saving $150,000 annually and earning a "Bright Idea" Award.
• Designed scalable backend systems and automated workflows, enhancing operational efficiency by 95%.

Delivered optimized solutions for policy renewals and data processing, improving overall performance.

• Transformed renewal process into automatic database sync, decreasing issues by 80%.
• Key Accomplishments

• Developed REST APIs and WCF services to enable seamless integration with SQL-based data systems.
• Built scalable MDM backend systems to support performance and reliability of enterprise-grade applications.