Strategic business Leader leader with 13+ years of experience building and scaling multi-sided marketplace ecosystems across Reliance JioMart, Paytm, and Flipkart. Proven expertise in 3P marketplace strategy, seller acquisition (NLS & SSR), platform economics, lifecycle optimization, and cross-functional product leadership. Delivered 5X YoY GMV growth and launched 20,000+ sellers through structured onboarding programs.
Hi, I’m
GREESHMA SHUKLA
DEPUTY GENERAL MANAGER| MARKETPLACE | PRODUCT & PLATFORM STRATEGY
Bangalore
Summary
Overview
15
years of professional experience
2011
years of post-secondary education
2
Certifications
Work History
Reliance JioMart
Deputy General Manager
12.2022 - Current
Job overview
- Built and scaled partner-led seller acquisition engine across NLS and SSR programs, driving 20,000+ seller launches.
- Heading marketplace business development, operations, and category P&L, and strategy for Staples, FMCG, F&L, and CDIT categories in JioMart.
- Spearheaded strategic sales initiatives that led to 5X year-over-year growth through enhanced pricing strategies, vendor management, and product assortment expansion.
- Managed cross-functional teams (merchandising, marketing, and operations) to improve customer experience, drive conversions, and optimize inventory mobilization.
- Directed the successful launch of new product lines, increasing market share, and driving revenue growth.
- Led a team of 65+ employees, fostering a culture of excellence and accountability across the organization.
- Analyzed market trends and adjusted business strategies to capitalize on new opportunities for growth.
Paytm
Assistant General Manager
03.2021 - 12.2022
Job overview
- Managed Women's Ethnic & Kidswear 3P marketplace portfolio contributing 34% of overall apparel revenue.
- Implemented a seller grading framework and differential commission structures to optimize marketplace unit economics.
- Enhanced catalog quality and conversion through governance and size-chart compliance improvements.
Flipkart
Senior Manager
04.2014 - 03.2021
Job overview
- Launched the AMRE dashboard to unify seller performance metrics.
- Scaled women's apparel to ₹6,000 crore business with 52% market share.
- Led marketplace governance during major sales events, including Big Billion Day.
- Led multiple sales events, including Big Billion Day, ensuring timely execution of campaigns, resulting in record sales.
- Developed reward programs for Key Account Managers and Retail Executives, driving increased participation and performance.
- Improved vendor onboarding processes, leading to enhanced operational efficiency and vendor satisfaction.
- Managed crisis situations, mitigated risks, and maintained business continuity during challenging periods.
Shoppers Stop
Department Manager
02.2011 - 06.2014
Job overview
- Handled India's biggest and most successful departmental stores, Mothercare (Select City Walk) and Shoppers Stop (Bangalore).
- Managed sales, marketing strategies, and inventory for the department, contributing to improved profitability and customer engagement.
- Reduced shrinkage and stock loss through efficient inventory control and process improvements.
- Led in-store advertising initiatives, boosting sales, and enhancing customer experiences.
- Optimized scheduling practices to ensure adequate staffing during peak business hours without sacrificing employee satisfaction or budgetary constraints.
Education
Birla Institute of Management & TechnologyGreater Noida
MBA from Retail
University Overview
National PG CollegeLucknow
Bachelor of Arts from Commerce
University Overview
Skills
Marketplace Strategy & Vision
3P Marketplace & Platform Economics
Seller Acquisition (NLS & SSR Models)
Seller Portal & Onboarding Optimization
Catalog Governance & Compliance
Pricing Architecture & Assortment Strategy
GMV Growth & Contribution Margin Optimization
Lifecycle Analytics (L30 / L60 Stabilization)
Cross-Functional Product Leadership
Data Analytics, KPI Governance & A/B Testing
Enterprise Stakeholder Management
Certification
Lean Six Sigma Green Belt Certification - KPMG India
Professional Highlights
Professional Highlights
- Delivered 5X YOY sales growth at JioMart by implementing innovative pricing, vendor management, and product selection strategies.
- Played a pivotal role in scaling the Women's Ethnic & Kidswear portfolio at Paytm, contributing 34% to overall apparel business growth.
- Managed merchandising and pricing for Women's Apparel at Flipkart, leading to a 6000 Cr business with a 52% market share.
- Launched several successful campaigns, driving 154% YOY growth in managed accounts and improving vendor engagement.