End-to-end execution of University Outreach and Admissions cycle for Undergraduate/ Post-graduate programs in India, South-east Asia and Middle east region.
Maintaining relationships with the community (administrators, counselors, and teachers) and engaging in conversations around careers, changing education landscape and creating value propositions for the student community.
Strategizing and implementing digital campaigns and activities for brand awareness and lead generation.
Identifying themes to be used for social media platforms like Facebook, Twitter, Instagram and LinkedIn for lead generation and branding.
Developing and managing content for digital media including social media, websites, emailers, digital banners, landing pages and newsletters and print media including brochures, flyers, and advertisements.
Coordinating with agencies for offline and online execution of deliverables including print and performance marketing campaign.
Managing a calendar and organizing online and offline events (Open House/ Virtual sessions) on relevant and engaging topics for administrators, counselors, students, and parents.
Collect and analyze data on audience diversity, demographics, preferences, and identify potential market.
Senior Consultant - Marketing and Communications
OneValley Inc.
New Delhi
10.2021 - 12.2022
Assistant Director - Outreach
Ahmedabad University
Ahmedabad
10.2020 - 09.2021
Senior Manager - Marketing, Admissions and Outreach
Bennett University
Greater Noida
07.2018 - 09.2020
Manager - Marketing, Admissions and Outreach
Shiv Nadar University
Greater Noida
03.2014 - 06.2018
Freelance Content Developer and Copy editor
New Delhi
09.2013 - 03.2014
Deputy General Manager, Sales and Marketing
Pagalguy.com
New Delhi
09.2011 - 05.2012
Relationship Manager
HDFC Bank
Delhi-NCR
08.2007 - 08.2011
Timeline
Lead - Admissions and Outreach
Shiv Nadar Institution of Eminence
12.2022 - Current
Senior Consultant - Marketing and Communications
OneValley Inc.
10.2021 - 12.2022
Assistant Director - Outreach
Ahmedabad University
10.2020 - 09.2021
Senior Manager - Marketing, Admissions and Outreach
Doctoral Research Scholar at Shiv Nadar Institution of Eminence, Deemed to be UniversityDoctoral Research Scholar at Shiv Nadar Institution of Eminence, Deemed to be University