G. V. MOHAN KUMAR
Summary
Diligent Product Manager with 12 years of experience in product management, retail banking, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Possess in depth experience of translating customer needs as inputs to deliver features that provide competitive differentiation to the product.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Product Manager - Liabilities (CASA)
South Indian Bank
10.2018 - Current
- Performed in-depth market analysis in order to identify potential market opportunities for development and positioning of new products.
- Analyzed shortfalls in existing products/process and implement solutions to improve product profitability/to ensure regulatory compliance.
- Rolled out digital journeys for Liability products and related services to enhance customer experience.
- Collaborated with Cross functional teams for launch of new products/process, modification of existing products/process and to ensure compliance of statutory guidelines issued by RBI and other regulators.
- Provided various data points to branch and sales team to enable them achieve their assigned incremental growth target for CASA and deposits.
- Carried out market bench-marking analysis to determine product competitiveness.
- Handled compliance related to internal and regulatory audits.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher conversion rates.
Area Manager
Muthoot Fincorp
09.2017 - 09.2018
- Enhanced the overall performance and profitability of branches assigned.
- Identified and assessed the market needs, market potential and competitor activities to develop product composition strategy.
- Launched various marketing activities for branches to generate leads.
- Ensured Operational efficiency and Asset quality in all the branches assigned by providing training to employees on process and Regulatory compliance.
- Conducted regular performance evaluations to identify areas for improvement and develop action plans for growth.
Branch Relationship Manager
Kotak Mahindra Bank Ltd.
09.2015 - 09.2017
- Managed HNI and High value Business banking customers relationship of the branch
- Over achieving the assigned score card targets through NTB Value, Fee Income and Asset business
- Acquired high value NTB TFX and NR customers for the branch which helped branch in achieving fee income.
Assistant Branch Manager
HDFC Bank Ltd.
06.2011 - 08.2015
- Managed the entire current account portfolio of the branch
- Overachieved the score targets consistently for 5 years through cross sell of Asset and TPP products.
- Optimized revenue generation by identifying cross sell and upsell opportunities within existing customer base.
- Managed 5 member sales team and ensured that they deliver consistent productivity required to meet their targets.
Education
MBA - Marketing And Production Management
Sona School of Management
Salem04.2011
Bachelor of Engineering - Mechanical Engineering
K.L.N College of Engineering
Madurai04.2007
Skills
- Strategic Planning and Implementation
- Cross-departmental Alignment
- Competitor Analysis
- Product Lifecycle Management
- Customer Retention Strategies
- Team Building Leadership
- Critical Thinking
- Problem Solving
- Market Trends Analysis
Accomplishments
- Launched 3 new products in coordination with Cross-functional teams resulting in increase of NTB numbers and ATS growth.
- Launched many successful campaigns to improve acquisition quality and product mix.
- Identified and streamlined the gaps in collection of service charges, which in turn increased the product profitability.
- Implemented centralized lead sharing model for branches and Alternate channels to support acquisition.
Personal Information
- Date of Birth: 09/04/86
- Marital Status: Married
Certification
JAIIB
Timeline
Product Manager - Liabilities (CASA)
South Indian Bank
10.2018 - Current
Area Manager
Muthoot Fincorp
09.2017 - 09.2018
Branch Relationship Manager
Kotak Mahindra Bank Ltd.
09.2015 - 09.2017
Assistant Branch Manager
HDFC Bank Ltd.
06.2011 - 08.2015
MBA - Marketing And Production Management
Sona School of Management
Bachelor of Engineering - Mechanical Engineering
K.L.N College of Engineering
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