Happy Sharma
Delhi
Summary
A keen student of FMCG Industry with diverse experience of 15+ years at across Rural /Urban/MT Retail /Institutional Sales for different geographies.
A passionate individual obsessed with People, Progress and Performance across Professional Tenure.
5 State Experience U.P. / UTT / Rajasthan / Delhi and Telangana (Hyderabad) ….
Results-driven Sales Manager with proven success in leading sales teams to achieve targets and expand market reach. Skilled in developing effective sales strategies, fostering client relationships, and identifying new business opportunities. Demonstrated ability to improve team performance through coaching and motivational techniques. Consistently enhanced revenue growth by implementing innovative sales tactics and optimizing operational processes.
Overview
17
17
years of professional experience
Work History
Sr. Area Sales Manager
Reckitt India Ltd.
Hyderabad & Telangana
09.2024 - Current
- Led team of 10 employees for TT Business and 3 for MT Business, managing ₹350 crore yearly revenue.
- Achieved Best ASM in the country award for 2025, meeting all KPIs.
- Doubled distribution in Hyderabad within one year, expanding market reach.
- Delivered over 15% growth in traditional trade for 2025 through targeted initiatives.
- Identified prospects to establish new business partnerships and pipelines.
- Conducted market research to evaluate customer needs and identify selling opportunities.
- Implemented adaptive sales strategies aligned with market trends and performance metrics.
- Monitored sales team performance, providing training to ensure target achievement.
Sr. Area Sales Manager
Reckitt India Ltd.
Delhi
06.2021 - 08.2024
- Drove business growth for 300Cr annual turnover across TT/MT Retail/INSTI channels with team of 14 TSIs, 4 ASEs, and 115 DBSRs.
- Achieved recognition as best ASM in country for 2024.
- Added 13K new OLs to retail business over two years.
- Managed GTM expansion, dealer growth, and trade spend monitoring for all brands.
- Forecasted demand for one CFA covering 300+ SKUs.
- Attained top performance in country on fundamentals including assortment growth and visibility execution by YTD June '24.
- Received best new product launch award for Dettol Liquid Soap Powder.
Area Sales Manager
Reckitt India Ltd.
Western UP / Uttarakhand / South UP
05.2017 - 05.2021
- Supervised eight TSIs and two ASEs for annual business of 180 crore across two states.
- Achieved recognition as second-best ASM nationwide in 2019.
- Received Best ASM award for GTM in 2020.
- Developed strategies to drive business growth in rural and urban markets.
- Forecasted demand at two CFAs, managing slow-moving SKUs effectively.
- Maintained zero percent attrition throughout tenure as ASM.
- Enhanced team productivity on high-value tasks to boost sales efficiency.
- Implemented innovative brand awareness strategies for DLS small packs and other key products.
Area Sales Executive
Reckitt India Ltd.
Jaipur ( Entire Rajasthan For Rural Business )
05.2013 - 04.2017
- Led team of 18 PSRs in largest rural business, managing annual revenue of 50 crore.
- Directed rural business growth and optimized distribution network across Rajasthan.
- Expanded coverage in rural areas, driving significant line increases.
- Owned VSR rural channel project, enhancing presence in 200 villages and achieving over 15% business growth.
- Received Best ASE award for outstanding performance in 2015 and 2016.
- Generated weekly reports to track progress against sales targets and quotas.
- Developed brochures, flyers, and catalogues that effectively showcased product lines.
- Ensured accurate data entry into company's news page system for effective tracking.
Sr. Territory Sales In-charge
Reckitt India Ltd.
Dehradun / Agra
04.2009 - 04.2013
- Managed urban business operations for Saharanpur, Dehradun, and Agra HQs.
- Achieved highest launch performance in country for Veet Wax, Harpic Bathroom, and Soap 5Rs.
- Doubled OTC business through strategic ECO and dealer engagement in Agra and Muzaffarnagar.
- Received training master award for excellence in onboarding new hires in 2011.
- Designed comprehensive module for DB Health Check and infrastructure for ASM territory.
- Developed and implemented effective sales training programs focused on product knowledge and customer service.
- Created monthly sales reports to track progress and inform territory strategies.
Education
MBA - Sales And Marketing Education
National Institute of Management
Pune ( Maharashtra )03-2010
Some College (No Degree) - Commerce ( Graduation )
Sahu Jain Degree College
Najibabad Distt Bijnor01-2007
Some College (No Degree) - Commerce
K.M. Inter College
Dhampur Distt Bijnor01-2004
Class X - Art Education
Faqir Chand Uma Madhyamika Vidyalaya
Town Barhapur Distt Bijnor03-2002
Skills
- Sales Presentations
- KPI Tracking
- Competitive Analysis
- Territory Management
- Sales Training
Personal Information
- Date of Birth: 01/07/1986
- Gender: Male
Accomplishments
• Best TSI in the region award in 2011
• Best ASE award in the region for 2015 & 2016
• Best ASM award in 2018
• Best ASM award in 2019
• Best GTM award in 2020
• Best ASM award in 2024
. Best ASM Award in 2025
• Best ASE award in the region for 2015 & 2016
• Best ASM award in 2018
• Best ASM award in 2019
• Best GTM award in 2020
• Best ASM award in 2024
. Best ASM Award in 2025
Timeline
Sr. Area Sales Manager
Reckitt India Ltd.
09.2024 - Current
Sr. Area Sales Manager
Reckitt India Ltd.
06.2021 - 08.2024
Area Sales Manager
Reckitt India Ltd.
05.2017 - 05.2021
Area Sales Executive
Reckitt India Ltd.
05.2013 - 04.2017
Sr. Territory Sales In-charge
Reckitt India Ltd.
04.2009 - 04.2013
MBA - Sales And Marketing Education
National Institute of Management
Some College (No Degree) - Commerce ( Graduation )
Sahu Jain Degree College
Some College (No Degree) - Commerce
K.M. Inter College
Class X - Art Education
Faqir Chand Uma Madhyamika Vidyalaya