Hareb Kallangodan
Digital Marketer
Bengaluru,KA
Summary
MBA graduate from IIM with two years of hands-on experience in digital marketing. Specializing in SEO, paid campaigns, and strategic digital marketing initiatives. Proven track record of driving online visibility and engagement through data-driven marketing strategies. Adept at optimizing digital campaigns to achieve business goals and enhance brand presence.
Overview
2
2
Certifications
Work History
Management Trainee
IQUANTI INDIA PVT LTD
- Spearheaded market research and developed comprehensive paid campaign strategies, contributing to successful conversions of assessment projects into larger engagements
- Designed and implemented SEO optimization strategies to enhance organic traffic growth, leveraging in-depth analysis of competitors and market trends to inform client recommendations
- Conducted A/B testing for various paid media campaigns, applying data-driven approaches to optimize performance and maximize return on investment for clients
- Actively participated in client calls as a management trainee, crafted and client deliverable decks and dashboards, offering expert consultations on digital marketing strategies.
Investments - Research
True Beacon
- Developed a portfolio allocation model for the existing portfolio stocks based on the Modern Portfolio Theory’s Efficient Frontier with the Investments team resulting in the restructuring of the stock portfolio
- Drafted the business plan and documentation for the company’s Portfolio Management Services application with SEBI which was later approved by SEBI and formalized by the company
- Worked with the Sales team to develop a pitching deck and presentation for potential new clients and acted as liaison between the company and its digital marketing partner to develop a new social media marketing strategy.
Authorized Personnel
SMC Global Securities Ltd
- Carried out client acquisition well above the set target of the company and had 100% client retention rate
- Set brokerage structures and percentages per transaction for the clients across all instruments and segments
- Implemented investment strategies with proper capital allocation, risk management and portfolio diversification
- Recommended and executed stock trades on behalf of clients in the equity and equity derivatives segments
- Handled and monitored all withdrawal and deposit transactions for clients with due diligence
- Consistently generated above-average return on investments (ROI) of above 18% CAGR for clients in the equity segment with profitable investments in different sectors like BFSI, FMCG, Technology and Pharmaceuticals.
Education
MBA -
Indian Institute of Management Kashipur
B.Tech -
SRM University
12th -
Nirmala Matha Central School
10th -
De Paul Public School
Skills
- Search Engine Optimization
- Google Analytics
- Data-driven decision-making
- Conversion Rate Optimization
- Social Media Campaigns
Certification
Certified in Accounting: Principles of financial accounting, Coursera (IESE Business School)
Position Of Responsibility
Executive Member, The Finance Club, IIM Kashipur
- Identifying macroeconomic and market conditions, Industry analysis, stock research and other investment options for the Investment fund of the Institute (Pragati) and executing the trades, Executive member, The Finance Club, IIM Kashipur, 2020-2022
- Creating and maintaining collaborations with external parties (StockGro app, Finshiksha, The Money Roller). Contacting industry experts for Finance summits
- Designing content for social media platforms and publish monthly newsletters
Extracurricular Activities
Represented Sports Academy Tirur (SAT) in the Kerala Premier League (State football league), 2019 Represented Falcons Football Club as a player in the district league and state tournaments, 2013
Timeline
Management Trainee
IQUANTI INDIA PVT LTD
Investments - Research
True Beacon
Authorized Personnel
SMC Global Securities Ltd
MBA -
Indian Institute of Management Kashipur
B.Tech -
SRM University
12th -
Nirmala Matha Central School
10th -
De Paul Public School
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