Harika Kochhar

MobifinX

• Devised end-to-end data-driven content strategy
• Conceptualized, published and maintained content across Mobifinx's website and social media
• Kickstarted newsletter on Linkedin with the name 'The Blockchain Beacon'
• Wrote SEO-optimized blogs providing helpful information on Blockchain, Cryptocurrency, DeFI, and NFT and gained 200+ views per blog
• Wrote 15 Google Ad copies which gained 500+ clicks per copy
• Kickstarted personal branding activities on LinkedIn
• Kickstarted influencer outreach activities.

Zeebu

• Produced high-quality SEO-friendly blogs, whitepapers, and PR articles under deadline pressure with an exciting, captivating, and authentic approach
• Involved in content distribution to improve the overall brand presence
• Performed keyword research to optimize content for SEO

• Handled a team of 10 people
• Kickstarted ORM strategies through Clubhouse, Quora, Reddit, Medium, Discord, Slack and other platforms
• Conceptualized and Executed link building strategies which grew the brand's authority from 32 to 42
• Used tools like Grammarly, Moz Pro, SEMrush, Ahrefs, Google Analytics, and BuzzSumo for determining agendas for guest posting
• Devised guest post strategies from concept to distribution including relationship building with the editors, writing and SEO in a quick turnaround time
• Build 200+ backlinks through guest posts
• Proofread and edited 200+ articles written by my team of writers
• Conceptualized and wrote landing page content for the website
• Kickstarted digital PR for the company
• Played an instrumental role in influencer marketing which brought 5 influencers onboard

• Kickstarted linkbuilding strategies through guest posting
• Kickstarted email marketing activities
• Wrote website content, social media creatives, blogs, and guest posts.

• Devised end to end guest post strategy
• Conducted outreach campaigns of 120 weekly emails
• Wrote and published over 100 pieces of guest posts on marketing, mobile app development, software development, and so on
• Got the brand published in reputed publications like Forbes, Entrepreneur, ReadWrite, Hackernoon, etc
• Build 300+ backlinks through guest posts
• 100+ articles proofread
• Efficiently negotiated and closed a contributor account deal worth $1000 in free
• Earned appreciation from industry leaders.

• Wrote website content, social media creatives, blogs and guest posts
• Created weekly newsletters and outreached prospect customers for conversions
• Played instrumental role in creative planning and review sessions, working with design team to improve quality of content and designs.

• Presented clients with unique copy options based on overall marketing objectives
• Reviewed and edited final copy for accuracy and oversaw all phases of production
• Managed a team of 3 writers and trained them for producing effective results
• Wrote Blogs, Guest posts, PRs, product descriptions, SEO friendly web content, Web 2.0, and Social Media copies