Summary
Overview
Work History
Skills
Certification
Timeline
Generic
Harika Kochhar

Harika Kochhar

Summary

Creative Content Professional with 8 years of experience in content writing, content management, content strategy, and content marketing. Proficient in crafting compelling, SEO-optimized content across diverse formats to drive brand awareness and audience engagement. Adept at executing result-driven content strategies, leading to increased website traffic and lead generation. Looking forward to contributing value to a dynamic team and driving continued success.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Content Writer & Content Strategist

MobifinX LLC/ Zeebu
09.2022 - Current

MobifinX

  • Devised end-to-end data-driven content strategy
  • Conceptualized, published and maintained content across Mobifinx's website and social media
  • Kickstarted newsletter on Linkedin with the name 'The Blockchain Beacon'
  • Wrote SEO-optimized blogs providing helpful information on Blockchain, Cryptocurrency, DeFI, and NFT and gained 200+ views per blog
  • Wrote 15 Google Ad copies which gained 500+ clicks per copy
  • Kickstarted personal branding activities on LinkedIn
  • Kickstarted influencer outreach activities.

Zeebu

  • Produced high-quality SEO-friendly blogs, whitepapers, and PR articles under deadline pressure with an exciting, captivating, and authentic approach
  • Involved in content distribution to improve the overall brand presence
  • Performed keyword research to optimize content for SEO

Content Manager

Turing Enterprises Inc
06.2021 - 08.2022
  • Handled a team of 10 people
  • Kickstarted ORM strategies through Clubhouse, Quora, Reddit, Medium, Discord, Slack and other platforms
  • Conceptualized and Executed link building strategies which grew the brand's authority from 32 to 42
  • Used tools like Grammarly, Moz Pro, SEMrush, Ahrefs, Google Analytics, and BuzzSumo for determining agendas for guest posting
  • Devised guest post strategies from concept to distribution including relationship building with the editors, writing and SEO in a quick turnaround time
  • Build 200+ backlinks through guest posts
  • Proofread and edited 200+ articles written by my team of writers
  • Conceptualized and wrote landing page content for the website
  • Kickstarted digital PR for the company
  • Played an instrumental role in influencer marketing which brought 5 influencers onboard

Senior Content Writer

Uplers Solutions Pvt Ltd
01.2021 - 05.2021
  • Kickstarted linkbuilding strategies through guest posting
  • Kickstarted email marketing activities
  • Wrote website content, social media creatives, blogs, and guest posts.

Senior Content Writer & Digital Outreach Specialist

OpenXcell Technolabs Pvt Ltd
12.2018 - 12.2020
  • Devised end to end guest post strategy
  • Conducted outreach campaigns of 120 weekly emails
  • Wrote and published over 100 pieces of guest posts on marketing, mobile app development, software development, and so on
  • Got the brand published in reputed publications like Forbes, Entrepreneur, ReadWrite, Hackernoon, etc
  • Build 300+ backlinks through guest posts
  • 100+ articles proofread
  • Efficiently negotiated and closed a contributor account deal worth $1000 in free
  • Earned appreciation from industry leaders.

Content Writer

AceInfoway Pvt Ltd
06.2017 - 06.2018
  • Wrote website content, social media creatives, blogs and guest posts
  • Created weekly newsletters and outreached prospect customers for conversions
  • Played instrumental role in creative planning and review sessions, working with design team to improve quality of content and designs.

Freelance Content Writer

Self Employed Writer
05.2016 - 05.2017
  • Presented clients with unique copy options based on overall marketing objectives
  • Reviewed and edited final copy for accuracy and oversaw all phases of production
  • Managed a team of 3 writers and trained them for producing effective results
  • Wrote Blogs, Guest posts, PRs, product descriptions, SEO friendly web content, Web 2.0, and Social Media copies

Skills

  • Content Writing
  • Content Marketing
  • Content Strategy
  • Keyword optimization
  • Content Editing
  • UX Writing
  • Content Management
  • SEO Copywriting
  • Content Research
  • Email marketing
  • Outreach & PR
  • Marketing Automation Tools
  • Networking and Negotiation Skills
  • Team Management and Leadership
  • Project Management
  • Proofreading

Certification

  • Content Writing and Link Building - Udemy
  • SEO 2024: Training with SEO Expert for Beginners - Udemy
  • Technical Writing: How to Write Software Documentation - Udemy
  • Viral Marketing and How to Craft Contagious Content - Udemy


Timeline

Content Writer & Content Strategist

MobifinX LLC/ Zeebu
09.2022 - Current

Content Manager

Turing Enterprises Inc
06.2021 - 08.2022

Senior Content Writer

Uplers Solutions Pvt Ltd
01.2021 - 05.2021

Senior Content Writer & Digital Outreach Specialist

OpenXcell Technolabs Pvt Ltd
12.2018 - 12.2020

Content Writer

AceInfoway Pvt Ltd
06.2017 - 06.2018

Freelance Content Writer

Self Employed Writer
05.2016 - 05.2017
Harika Kochhar