HARIKA THUMALLAPALLI
Hyderabad
Summary
Accomplished Visual Merchandising leader with over 10 years of experience in developing and executing innovative merchandising strategies. Skilled in planograms, seasonal campaigns, and space optimization, with a strong focus on team leadership and brand execution. Recipient of multiple South Best VM awards for impactful merchandising initiatives.
Overview
12
12
years of professional experience
Work History
Regional Visual Merchandising Manager
INTUNE
South - Hyderabad & Bangalore
03.2024 - Current
- Created seasonal display concepts to enhance customer engagement.
- Trained store managers on proper implementation of visual merchandising guidelines and programs.
- Trained store staff on visual presentation standards and best practices.
- Conducted regular store visits to evaluate compliance with visual guidelines.
- Monitored regional competitors' visual merchandising activities and provided feedback to corporate team.
- Managed inventory of visual merchandising materials and displays.
- Coordinated with vendors on design elements needed for displays.
Unit Visual Merchandising Head
Shoppers Stop
Hyderabad
03.2019 - 02.2024
- Lead end-to-end VM execution and commercial merchandising strategy.
- Drove seasonal campaigns, window displays, and store refreshes to enhance brand visibility.
- Partnered with operations, buying, and marketing to increase customer engagement across all channels.
- Executed AW21 planogram rollout across all store locations. across store operations.
- Monitored merchandising standards and sales trends to identify opportunities for performance improvement.
Visual Merchandiser
Unlimited (Arvind Lifestyle)
05.2017 - 01.2018
- Executed visual merchandising standards and campaigns to enhance in-store presentation.
- Supported merchandising strategies to maintain visual consistency across displays.
- Developed engaging visual displays to enhance customer experience and brand identity.
- Collaborated with marketing teams to align promotions with visual merchandising strategies.
- Conducted regular audits of store layouts for optimal product placement and flow.
Visual Merchandiser
Reliance Trends
05.2014 - 04.2017
- Developed engaging visual displays for retail spaces to enhance customer experience.
- Managed store layouts, seasonal displays and merchandising execution.
- Collaborated with marketing teams to align store aesthetics with brand campaigns.
- Conducted regular store audits to maintain visual merchandising standards and consistency.
Education
Bachelor's Degree (Distance) - Computers
Osmania University
Hyderabad03-2018
B.A. (Hons.) - Fashion Designing
Lakhotia Institute of Fashion Designing
Skills
- Visual Merchandising Strategy
- Commercial merchandising
- Planograms
- Window Displays
- Store Layout
- Space Planning
- Mannequin Styling
- Visual Content Creation
- Graphic Design Tools
- Store operations
- Brand Standards
- Cross-functional Collaboration
- Team Leadership
- MS Office
Awards
- South Best VM – SS21 Planogram Setups, 2020-21
- South Best VM – AW20 Planogram Setups, 2019-20
- South Best Visual Merchandiser – Reliance Trends, 2016-17
- Best Innovative Collection – Global Glamourista Awards, 2012
Personal Information
Title: REGIONAL VISUAL MERCHANDISING
Timeline
Regional Visual Merchandising Manager
INTUNE
03.2024 - Current
Unit Visual Merchandising Head
Shoppers Stop
03.2019 - 02.2024
Visual Merchandiser
Unlimited (Arvind Lifestyle)
05.2017 - 01.2018
Visual Merchandiser
Reliance Trends
05.2014 - 04.2017
Bachelor's Degree (Distance) - Computers
Osmania University
B.A. (Hons.) - Fashion Designing
Lakhotia Institute of Fashion Designing