Rakesh Mehra
Visual Merchandiser
Chandigarh
Summary
Results-oriented Visual Merchandising Manager with 14 years of experience enhancing brand identity and driving sales through innovative visual strategies. Led the launch and remodeling of over 150 retail stores, executed national campaigns, and optimized visual layouts to increase footfall. Managed large visual merchandising teams and collaborated across departments to ensure visual consistency and align initiatives with marketing objectives.
Overview
3
3
Languages
14
14
years of professional experience
Work History
Visual Merchandising Manager
Miarcus Retail Pvt .Ltd
01.2026 - Current
- Led merchandising teams through planogram updates, fixture placement, and promotional setup.
- Directed store visual merchandising plans to strengthen brand presentation and seasonal product storytelling.
- Coordinated display execution across retail zones to maintain consistent customer experience and layout standards.
- Reviewed inventory movement to optimize product placement, visibility, and sell-through opportunities.
- Trained staff on merchandising guidelines, display refreshes, and visual standards compliance.
- Implemented process improvements for signage, zoning, and floor refresh cycles across multiple categories.
- Trained and mentored junior staff members on visual merchandising best practices, improving overall team performance.
- Created visual displays to highlight new and featured products.
- Investigated current trends and innovative techniques to create unique displays.
- Utilized paper, fabric and props to create displays.
- Organized store merchandise racks by size, style, and color.
Regional Visual Merchandiser
Madame & Camla Barcelona
05.2022 - 12.2025
- Spearheaded the regional VM strategy across 50+ stores, driving a unified visual identity in diverse formats.
- Conceptualized and delivered more than 50 seasonal campaigns, increasing in-store engagement and conversions.
- Pioneered storytelling zones, enhancing shopper interaction with high-margin merchandise and driving sales.
- Pioneered the introduction of storytelling zones, elevating shopper interaction with high-margin merchandise.
- Trained 100+ store staff on brand presentation, styling techniques, and seasonal transitions to improve visual execution.
- Conducted regional audits with reports to ensure VM standardization and uncover growth opportunities.
Regional Visual Merchandiser
Kapsons Fashion Pvt Ltd
03.2021 - 03.2022
- Executed VM plans that aligned with corporate branding and responded to regional market trends, enhancing visual appeal.
- Successfully led the seasonal transition for key categories (men's/women's/kids) across LFS environments.
- Oversaw logistics for props, maintained displays, and set up visuals in accordance with the retail calendar, ensuring timely execution.
- Conducted detailed store audits and ensured 100% compliance with planogram, fixture usage, and brand aesthetics.
- Developed visual training content and up-skilled store VM resources through workshops and one-on-one sessions.
- Conducted store audits to achieve 100% compliance with planogram and brand aesthetics, reinforcing brand standards.
- Executed creative VM plans in sync with corporate branding and regional market trends.
- Played a key role in visual coordination for store events, product launches, and festive campaign installations.
Regional Visual Merchandiser
Tommy Hilfiger
04.2013 - 06.2020
- Successfully launched and revamped over 70 stores across North India, coordinating end-to-end VM planning, budgeting, and execution.
- Led visual merchandising for 20+ standalone stores and SIS formats, enhancing brand presence and delivering a premium shopping experience.
- Delivered nationwide visual campaigns including seasonal transitions, key product launches, and promotional displays, maintaining brand synergy across formats.
- Designed and implemented cost-effective prop replication strategies, resulting in an annual cost savings of over $80K on production and logistics.
- Adapted global visual directives to local sensibilities, ensuring cultural relevance and preserving brand consistency across diverse markets.
- Collaborated with marketing, buying, and store operations to align visual strategy with commercial goals, enhancing overall brand visibility.
- Managed vendor relations and negotiated display material costs while ensuring quality control for visual assets to maintain brand standards.
- Mentored and led a regional VM team of 30+, providing ongoing training and performance reviews to build team capability and morale.
- Supported special projects including TH India's 10th Anniversary celebration, coordinating window concepts, PR visual rollouts, and pan-India event aesthetics.
Education
MBA - Marketing Management
Chandigarh University
Chandigarh, India07.2018
BBA - Business Management
Guru Jambheshwar University of Science & Technology
Hisar07.2015
Skills
Visual merchandising strategy
Regional operations leadership
Brand identity campaigns
Store launch planning
Visual communication mapping
Prop management
Display styling
Space optimization
Fixture procurement
Thematic displays
Market trend analysis
Window merchandising
Planogram optimization
Store layout
Cross-functional collaboration
Flexibility
Flexibility
Accomplishments
- Awarded Regional VM Excellence by Tommy Hilfiger India for consistently maintaining top-tier visual standards across all stores.
- Recognized for Cost Optimization Initiative—saved ₹60+ lakhs annually through local prop development and vendor negotiation.
- Played a lead role in the successful execution of Tommy Hilfiger's 10th Anniversary Campaign across 4 states.
- Successfully launched and visually activated over 150+ retail stores across brands and formats.
- Designed and executed first-ever localized VM concept for Madame that resulted in a 22% uplift in footfall during key festive season.
- Mentored 30+ junior VM executives and store managers—10+ promoted to regional or senior roles.
Timeline
Visual Merchandising Manager
Miarcus Retail Pvt .Ltd
01.2026 - Current
Regional Visual Merchandiser
Madame & Camla Barcelona
05.2022 - 12.2025
Regional Visual Merchandiser
Kapsons Fashion Pvt Ltd
03.2021 - 03.2022
Regional Visual Merchandiser
Tommy Hilfiger
04.2013 - 06.2020
BBA - Business Management
Guru Jambheshwar University of Science & Technology
MBA - Marketing Management
Chandigarh University