Hariprasad Srinivasan
Bengaluru
Summary
Proven ability to drive business impact through data-driven decisions, stakeholder collaboration, and performance optimization. Analytical Senior Business Analyst with a strong background in designing and implementing business operations systems. Known for improving organizational productivity and efficiency through leveraging skills in strategic planning, project management, and team collaboration. Significant contributions to previous roles include streamlining processes, enhancing system functionality, and optimizing overall business performance. Consistently deliver projects on time and within budget while working effectively with stakeholders at all levels of the organization.
Overview
4
4
years of professional experience
Work History
Senior Business Analyst
PhonePe
04.2024 - Current
- Lending Collections: Analyzed merchant characteristics to define optimal mandate amounts, increasing recovery via mandate by 7.7x and improving resolution rates by ~3pp
- Optimized telecalling strategies with third-party vendors, reducing operational costs by Rs.10 lakhs/month
- Automated key performance reports and developed dashboards to monitor collection pod performance and highlight process inefficiencies
Senior Business Analyst
SWIGGY
05.2022 - 04.2024
- Instrumented data for front end app user journey, analyzed hyperlocal level data and defined key data points and data sources to track against measurable performance indicators and produce useful reports
- Created a framework that helped stakeholders in sizing and identifying relevant customers to target intelligently
- Created and designed business intelligence databases with key metrics which helped in customer targeting at hyperlocal level
- Analyzed market trends and customer payment behavior and devised strategies to manipulate payment preferences of users in the platform
- Conducted A/B experiments to test new features in the application and to test various hypothesis
- Developed dashboards, providing financial-related information to make informed business decisions
- Collaborated with stakeholders to define features, integrations and partnerships
- Automated the reporting process by creating order level and user level dashboards to track the performance of various alliance partners
- This also enabled stakeholders to manipulate customers’ payment behavior and helped in other data driven decisions
Business Analyst (BI)
DCUBE ANALYTICS PVT LTD
06.2021 - 05.2022
- Successfully achieved the goal of enhancing the performance of a cluster of analytics dashboards which are based out of Qlik sense
- Conducted Analysis and generated insights on the usage statistics of the dashboards to identify relevant stakeholders for the dashboards
- Interviewed various stakeholders to analyze the pain points and developed strategies and best practices to resolve the same
- Identified the patient pool diagnosed with osteoporosis and conducted an analysis to segment the population based on the risk levels
- Framed business rules for the analysis and implemented them to generate insights and answer various business questions
- Analyzed the switching behavior of the patients and the market share of various drugs present in the market
- Developed Analytics dashboard for a mid-sized pharmaceutical client
- Identified relevant KPIs and customized the dashboard with respect to the user
Education
M.TECH - Welding Engineering
National institute of technology
TiruchirappalliB. TECH - Mechanical Engineering
Amrita School of Engineering
CoimbatoreSkills
- SQL
- Critical thinking
- Python
- Power BI
- Tableau
- MS Excel
- A/B Testing
- KPI Design
- Reporting Automation
- Stakeholder Management
- Operational Optimization
Additional Information
Certification: Statistics for business analytics and data science
Timeline
Senior Business Analyst
PhonePe
04.2024 - Current
Senior Business Analyst
SWIGGY
05.2022 - 04.2024
Business Analyst (BI)
DCUBE ANALYTICS PVT LTD
06.2021 - 05.2022
M.TECH - Welding Engineering
National institute of technology
B. TECH - Mechanical Engineering
Amrita School of Engineering
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