Summary
Overview
Work History
Education
Skills
Certification
Volunteer Experience
Hobbies and Interests
Languages
Websites
Timeline
Generic
Harish Pappanaboena

Harish Pappanaboena

Visakhapatnam

Summary

An accomplished product specialist in Automotive and auto-ancillary -Tire industry with avid experience in Channel management, Dealer development, Fleet Business, Key Account Management, training and leading the Sales, Service and Marketing teams. Excelling by adding volumes and market shares to the brand I worked; I've been rated as Best Employee- Rank 1 in 6 appraisals in the world's' leading automotive firms, endeavoring to expand my personal horizons.

Results-driven brand and product development expert specializing in market expansion and data analytics. Proven track record of achieving incremental business growth through effective collaboration with channel partners, enhancing process scorecard parameters, and significantly improving the business health index. Demonstrates strong strategic planning capabilities and expertise in financial advising to drive organizational success.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Product & Brand Manager (Regional Manager)

BAJAJ AUTO LTD (PRO-BIKING)
UP, BIHAR, TELANGANA(HYDERABAD), ANDHRA PRADESH
04.2022 - Current
  • Spearheaded strategic introduction of KTM, Husqvarna, Triumph T4 range as well as Chetak Electric scooters into target markets.
  • Responsible for increasing Pro-Biking(S2S) Market share from 19% to 28% in span of 2 years; while completely enhanced strong process parameters such as Customer Experience(CX), NPS, CSI, In-bound and Outreach lead conversion.
  • Analyzed emerging market trends to uncover new growth opportunities within dealership's customer base.
  • Orchestrated community engagement and rides, TOFU, BOFU Campaigns, Influencer marketing contributing to the organic expansion of the brand.
  • New Product Research and launches, Activations to seed the product into the market.
  • Segmented approach in Sales and Marketing.
  • Brand and Product building in the toughest terrains of India.
  • Oversaw dealer network exceeding 70 entities throughout major Indian regions including UP, Bihar, Telangana(Hyderabad), and Andhra Pradesh.
  • Devised comprehensive frameworks for aggregator-driven lead gen activities, Hyper-Local campaigns alongside localized outreach projects.

Business Development Manager

GB TYRES
Birmingham
09.2021 - 03.2022
  • As a BDM in one of the largest supplier of Tires to Car, Van, Truck, Coach and OTR Tires. I oversaw tire imports from port locations in Southampton and Hull to warehouses in Birmingham to stock - premium, Mid-range and economy tires and retail to the channel partners.
  • Worked with Tire Brands - Firemax, Linglong, JK, Dunlop, Michelin, Good year, Bridgestone, Pirelli, Firestone, Hankook.
  • Managed inbound tire documentation and ensured seamless stock placement on FIFO basis.
  • Creating Retail plan of the tires through sales team and communicating the same with the channel Partners.
  • Aligning Transport partners in ensuring smooth dispatches of the pallet orders and ensuring receivables are collected in time.

Regional Manager

BAJAJ AUTO LTD (IBU)
06.2018 - 09.2020
  • World's largest 3-wheeler MNC; responsible for increasing customer base and adding new markets.
  • 1st in ALL INDIA - "Milestone" project crossing all time highest sales mark in assigned territory and establishing a market-share growth of 14% (38 to 52)
  • Best Employee (Rank-1) of the Company for both Annual appraisals
  • Manager for a team of 12; geography of 50 million population and an industry of 5000 vehicles (AVPM)
  • Achieved >50% share & stood as leader from challenger
  • Took responsibility at 1900 AVPM and increased to 2600 of 5000 AVPM; in 2 yrs
  • Varied experience in Channel Management (Sales/Service/Spares/Marketing)
  • Expertise in preparing product FAB's and training team on application
  • Proven Excellence in Market mapping, Product Segmentation, Increasing coverage, handling Financiers (Banks, NBFC's) and Insurance of vehicles
  • Earned accolades of VP for maintaining undisputed leadership of Brand
  • Experience in: 8A's, 7P's, PDCA, Designing FAB's, Working Capital Management

Business Consultant/Customer Champion

APOLLO TYRES LTD.
New Delhi
10.2015 - 06.2018
  • An accomplished product specialist in fleet business development with avid experience in training and management
  • India's Rank 1 in Tyre Technical & Vehicle Knowledge test, and recipient of award from Chairman's - Mr. Onkar Singh Kanwar, MD - Mr. Neeraj kanwar and ATL President - Mr. Satish Sharma.
  • Best Employee recognition (Exceeding) for both Annual Appraisals
  • Converted 38 big Fleets in span of 2 years from Competition to Apollo Tyres
  • Responsible for increasing revenue from 120 million to 200 million
  • In 2 years
  • Managed 26 Exclusive & MBD Dealers and increased revenue by 7% in 3months
  • Experience in: improvising CPKM, Fleet KAM, Tyre Technicality, Channel Management.

Senior Project Engineer

FAIVELEY TRANSPORT RAIL TECHNOLOGIES
07.2014 - 10.2015
  • Exposure on complete Product line: from Bidding tender- Sourcing - Selling
  • Implemented Lean principles and VSM-Kaizen's and eliminated many MUDA
  • Trained by European Institute of Purchasing Management & sourced >180 parts
  • Experience in: 5S, Six-Sigma, Kan-Ban, TIMWOOD, TPM, Lean Principles, Gantt Chart

Education

MBA - Strategy, International Business, Finance

University of Glasgow: Adam Smith Business School
(Russell Group University), Scotland, UK
09.2021

B.E(Hons.) - Mechanical Engineering

BITS Pilani
06-2014

Skills

  • Brand/Product Development
  • Sales Tools, CRM and Customer Service
  • Market Penetration/Expansion
  • Automotive & Tyre Specialist
  • Consulting & Team-Training
  • Lean & VSM Principles
  • Sales & Demand Generation
  • Data Analytics
  • Sourcing, Bids & Proposals
  • Tableau & Advanced Excel
  • MS Office Suite
  • SAP and Tally- Intermediate proficiency
  • PPC- Gantt Charts
  • SolidWorks & CATIA
  • Net-logo
  • Cost-benefit analysis
  • Cash flow process optimization and workflow analysis
  • Financial advising
  • Portfolio Asset management system

Certification

  • Brand & Product Management: IE Business School, Spain
  • Problem Solving using Computational thinking: University of Michigan,USA
  • Data Analytics: Super Data Science
  • Tyre Technical Specialist: Apollo Laureate Academy
  • Commercial Vehicle Familiarization: Ashok Leyland, India

Volunteer Experience

  • Blood donor (20+ times)
  • Head: College Sports (2012 & 2013)
  • Vice Captain: State Cricket Team- AP & Goa.
  • Head of Paralympics Committee (2013), Goa, IN
  • Chief Election Agent for Visakhapatnam East Constituency Elections (2019)
  • Volunteer at 'iSha' Vidya & iSha Outreach programmes.
  • Donor: 'iSha' Rain Forest

Hobbies and Interests

  • Team Sports: Cricket, Volleyball, Table Tennis, Badminton.
  • Volunteering - Community, Non-Profit.
  • Analytical & Creative: Chess, Content Creation, DIY projects.
  • Cultural: Travelling to explore tasty food places And historical places.

Languages

  • Telugu- Native/Mother Tongue.
  • English, Hindi - Advanced/Superior
  • Tamil and Kannada - Limited Working Proficiency/Novice

Timeline

Product & Brand Manager (Regional Manager)

BAJAJ AUTO LTD (PRO-BIKING)
04.2022 - Current

Business Development Manager

GB TYRES
09.2021 - 03.2022

Regional Manager

BAJAJ AUTO LTD (IBU)
06.2018 - 09.2020

Business Consultant/Customer Champion

APOLLO TYRES LTD.
10.2015 - 06.2018

Senior Project Engineer

FAIVELEY TRANSPORT RAIL TECHNOLOGIES
07.2014 - 10.2015

MBA - Strategy, International Business, Finance

University of Glasgow: Adam Smith Business School

B.E(Hons.) - Mechanical Engineering

BITS Pilani

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Harish Pappanaboena