Haritha Prakash
Marketing Consultant
Goa
Summary
Experienced marketing manager specializing in brand, trade, and content marketing. Skilled at translating strategic vision into impactful initiatives. Expert in understanding market trends and consumer behavior to drive brand growth and engagement with innovative solutions.
Overview
13
13
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Marketing Consultant
Freelance
08.2024 - Current
- Currently offering strategic marketing consultancy, focusing on brand development and content strategy to enhance client visibility and engagement.
- Collaborating with clients to craft tailored marketing plans that align with their business goals and market trends.
Trade Marketing Specialist
AB InBev
05.2023 - 06.2024
- Led trade marketing campaigns that boosted sales, focusing on innovative promotions and market penetration strategies.
- Collaborated with cross-functional teams to execute trade initiatives, enhancing brand visibility and customer engagement.
Marketing Manager
Third Eye Distillery
05.2022 - 04.2023
- Developed and implement marketing strategies that increased brand recognition.
- Designed and executed content marketing campaigns that resonated with target audiences, improving engagement metrics significantly.
Athlete Manager
Self-employed
12.2017 - 03.2022
- Provided comprehensive management services to athletes, focusing on brand building and public relations.
- Developed personalized marketing strategies to enhance athlete visibility and career opportunities.
Digital Marketing Associate
Infiniti Research Ltd.
04.2016 - 05.2017
- Assisted in the development and execution of digital marketing strategies, contributing to increased online presence and customer engagement.
- Worked closely with the content team to create compelling digital content that aligned with brand objectives.
Content Specialist
babajob
07.2015 - 03.2016
- Crafted engaging content for various platforms, enhancing brand narratives and audience connection.
- Collaborated with marketing teams to develop content strategies that supported overall marketing goals.
Web Content Writer
Myntra.com
03.2014 - 04.2015
- Produced high-quality web content that improved user engagement and supported SEO strategies.
- Worked closely with design and development teams to ensure content aligned with site aesthetics and functionality.
Content Writer
Flipkart.com
07.2012 - 01.2013
- Developed informative and persuasive content that enhanced product visibility and drove sales.
- Collaborated with cross-functional teams to ensure content met brand standards and customer expectations.
Education
Bachelor of Mass Communication - Communication and Media Studies
01.2009 - 01.2012
Skills
Brand communication
Product marketing
Strategy development
Strategic campaign management
Quantitative analysis skills
Social media management
Timeline
Marketing Consultant - Freelance
08.2024 - Current
Trade Marketing Specialist - AB InBev
05.2023 - 06.2024
Marketing Manager - Third Eye Distillery
05.2022 - 04.2023
Athlete Manager - Self-employed
12.2017 - 03.2022
Digital Marketing Associate - Infiniti Research Ltd.
04.2016 - 05.2017
Content Specialist - babajob
07.2015 - 03.2016
Web Content Writer - Myntra.com
03.2014 - 04.2015
Content Writer - Flipkart.com
07.2012 - 01.2013
Amrita University - Bachelor of Mass Communication, Communication and Media Studies
01.2009 - 01.2012