Harpreet Singh

Revenue Generation & Sales Management:

• Handling and generating 1.25 crore INR in monthly revenue from a retail product through the bancassurance model with an average ticket size of 14,000 INR.
• Collaborating closely with Zonal Heads and Segment Heads across the North & East Zones and Northwest & Central Zones to drive retail product sales.
• Overseeing the sourcing of retail units from over 700+ Frontline teams and diverse segments, ensuring optimal sales coverage and maximizing revenue across verticals and to increase per FL Productivity.

Maintaining & Enhancing ARPU:

· Focus on Customer Upgrades: Tiered Product Offerings: Introduce premium versions or add-ons for customers who have purchased the base education product. This could be access to advanced workshops, one-on-one coaching sessions, or exclusive resources.

· Upselling and Cross-Selling: Cross-Selling Relevant Products: Identify opportunities to cross-sell and upsell/upgrade products (e.g., premium educational courses, career counselling services, etc.) during the post-purchase stage.

Team Leadership & Coordination:

• Leading a team of 20 Education Councillors across Remote Locations and 3 State Heads, supported by MIS/Admin and IT resources, to manage and supervise a network of 700 Frontline (FL) employees across 2 major zones.
• Ensuring seamless operations through cross-functional coordination and continuous coaching, training, and performance evaluation of the team.
• · Ensuring that Education Councillors and State Heads travel across branches and cities to engage with their mapped Frontlines and generate business.

Stakeholder Relationship & Product Training:

• Traveling extensively to states and branches within the North, East, Northwest, and Central Zones to build and maintain strong relationships with key stakeholders.
• Conducting product training and business presentations during visits to showcase the value proposition of the retail product and ensure stakeholders have a clear understanding of its benefits.

Lead Management & Marketing Campaigns:

• Handling the closure of marketing data by managing online campaigns, ensuring an effective lead-to-closure percentage.
• Driving referral closures and ensuring the continuous flow of high-quality leads to increase conversion rates.

Franchisee Development & Sourcing:

• Targeting franchisee opportunities and sourcing retail products through franchisee partnerships.
• Conducting training sessions for Franchisee Employees and Clients, ensuring they are well-equipped to drive product sales and represent the brand effectively.

MIS Reporting & Performance Tracking:

• Generating MIS reports for key stakeholders, ensuring visibility into business performance across regions and verticals.
• Presenting the data in a competitive format that motivates teams and aligns them with overall business objectives.

Strategic Initiatives & Monthly Goals:

• Introducing new monthly initiatives designed to meet key business targets, including achieving 700 logins per month.
• Continuously assessing the progress of these initiatives and refining strategies to ensure the achievement of monthly and quarterly sales goals.
• Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
• Developed a successful sales team through rigorous coaching, performance management, and ongoing training.

Quality Control & Customer Support:

• Holding regular meetings with the support team to ensure quality checks are in place for both product and service delivery.
• Addressing customer-related concerns and refund requests, ensuring a high level of satisfaction and timely resolution.

Collaboration with Teaching & Vertical Heads:

• Coordinating closely with the teaching fraternity and vertical heads to analyze and brainstorm strategies to improve batch attendance for retail education products.
• Developing strategies to upgrade customers from basic retail products to premium offerings, ensuring long-term customer retention and revenue growth.

Hiring & Recruitment of Education Counsellors:

• Overseeing the recruitment and hiring of Education Counsellors across remote locations, ensuring the team’s understanding of local market dynamics and efficient resource engagement.
• Ensuring that new hires are properly trained and aligned with organizational goals, fostering local expertise and optimizing team performance.

Execution Plan with Centre Managers:

• Kickoff Meeting at Start of Month/Quarter: Meet with all Centre Managers to present the sales targets, strategies, and initiatives for the upcoming month or quarter. Ensure they understand their specific targets and roles.
• Strategic Alignment: Align Centre Managers with overall business goals, ensuring they have the necessary resources, data, and support.

Ongoing Support & Communication:

• Daily/Weekly Check-ins: Ensure continuous communication through daily check-ins or weekly reviews to monitor progress, track lead generation efforts, and provide any necessary adjustments to strategies.
• Sales Reporting: Implement a weekly sales reporting system to track sales numbers and lead-to-closure conversion.
• Incentive Tracking: Track the performance of individual teams and recognize top performers to motivate the team.

Feedback & Adjustments:

• After each review meeting, gather feedback from Centre Managers on ground-level challenges and opportunities.
• Based on performance and feedback, make necessary changes to the plan (e.g., adjust marketing focus, reallocate resources, or change training schedules).

Monthly Reviews:

• At the end of each month, conduct a comprehensive performance review with the Centre Managers to evaluate the success of the sales plan.
• Discuss challenges faced, learnings, and adjust the approach for the upcoming months.

Driving Sales Through Various Models:

A. Direct Sales Model:

• Target Focused Outreach: Ensure that your Education Counsellors target high-potential customers via direct sales. They should follow a personalized approach that includes understanding customer needs and showcasing tailored benefits of the education product.

B. Hybrid Workshop Model (Online + Offline):

• Customer Interaction: Use the hybrid model to facilitate direct interaction between customers and the product, allowing for tailored Q&A sessions, customer concerns, and product demos.
• Scheduling & Promotion: Schedule hybrid workshops consistently, keeping time zones and availability of your target audience in mind. Use email, SMS, and social media campaigns to drive attendance.

C. Physical Workshops:

• Hands-on Experience: In physical workshops, customers can see and experience the product in a tangible way. This format is ideal for demonstrating the value proposition and real-world application of the product.
• Local Engagement: These workshops allow you to tap into remote locations and underserved areas. Work with local franchisees to host events and expand your reach.

D. Online Webinar Model:

• Webinar Structure: Create structured online webinars that focus on educating the audience about the product’s value proposition, success stories, and customer testimonials. This helps in driving trust and pushing sales.
• Promotional Campaigns: Use a combination of email marketing, social media ads, and partnerships with influencers to drive traffic to the webinars.
• Post-Webinar Engagement: After each webinar, follow up with participants through email and direct calls. Use targeted content to nurture leads and convert them into sales.
• Interactive Q&A: Ensure each webinar has a dedicated Q&A segment, so that the audience can interact with the presenter, leading to higher engagement and conversion rates.

Screening & Improving Webinar Presenters’ Efficiency:

• Content Mastery: Select presenters who are not only experts in the education product but can also engaged and retain audience attention. Evaluate their presentation style, communication skills, and ability to simplify complex information.
• Practice Sessions: Before live sessions, conduct mock webinars with the presenters to evaluate their delivery. Provide constructive feedback on aspects like pacing, tone, audience engagement, and clarity.
• Technology Familiarity: Ensure presenters are comfortable with the webinar platform (Zoom, Microsoft Teams, etc.) and can handle technical issues smoothly.
• Feedback for Improvement: Post-webinar, track metrics such as average watch time, drop-off points, and audience questions. This will help you identify areas for improvement.
• Speaker Feedback: Regularly review recordings of webinars to assess areas like tone modulation, clarity of the message, and engagement techniques. Share feedback with presenters on how to improve these areas.
• Interactivity Enhancements: Encourage presenters to use polls, quizzes, and interactive elements during the webinar to make it more engaging and ensure that customers are actively involved throughout the session.
• Ongoing Development: Organize quarterly workshops for your presenters to enhance their skills, focusing on content delivery, customer engagement, and sales techniques.

• Solely responsible for the new product launched across Mumbai Region
• Led a team of 50+ Professionals from various backgrounds, tasked with development of sales across various product segments in the evolving B2B & B2C markets
• Identifying HNI Clientele & potential business for self and organization growth delivery on daily basis and responsible to mobilize monthly sales revenue of approximately 2 Crores from new customer acquisition
• Training, motivating and coaching teams of sales executives, telemarketing executives & team managers to drive business growth and achieve the highest potentials
• Conductive team building activities to create synergies within the team for building effect sales funnel for easy closures
• Maintaining own awareness of product in order to sell effectively
• Taking care of strategizing marketing plans which would encompass emerging techniques for quality acquisition exploring new markets to garner additional revenue with the least CPS i.e
• Cost Per Sale
• Nourishing current customer base by meeting them and generating most important business i.e
• Referral business and upselling
• Preparing sales report and reviewing on Daily, weekly, monthly, quarterly and annual basis
• Responsible for the product sales revenue growth of LY-CY Financial Year
• Working very closely with Marketing Team to keep a tight check on Budgets with regards to Man-power allocation and fresh tie ups for data generation and sales acquisitions
• Achieving Monthly Targets against its units and Volumes
• SWOT Analysis with regards to new acquisitions
• Maintaining Strong Funnel Management of executives for effective closures
• Responsible for Growth of Bliss Product Business on a rapid speed post Covid-19 Era
• Each member of the team shall be active on sales within first week itself to gain a strong momentum
• Implanting a new skill of online selling amongst the teams to tap PAN INDIA markets where physical reach is difficult

• Hiring and leading members of the sales team to deliver higher revenue generation by showing growth monthly, quarterly and annually
• Responsible for the analysis, documentation, and reporting of management information
• Manage executive calendars, strategically coordinating meetings, and appointments
• Displayed positive customer service attitude when interacting with customers and positive internal attitude when interacting with coworkers
• Achieving stretched targets & ensuring business growth monthly & annual basis with the focus of 100% plus achieving for higher incentives
• Making the self and unit learn effective sales presentations and focusing on instant closures
• Maintaining strong client relationship and a high level of customer service
• Creating Restlessness amongst the executives to make them strive for more growth and money so as to become powerful leaders in the future
• Preparing Excel Reports of executives of the acquisition done for analysis purpose
• Ensuring every member of team delivers the threshold as per industry standards
• Handling Customer Escalations and personally accompanying to retain the latter
• Keeping a tight check on Attrition of Team Members and keeping them highly motivated
• Achieving Monthly Targets against its units and Volumes
• Have always been a PAN INDIA Topper from the year 2017-2021 and awarded the Best Manager during the entire Tenure by delivering the highest Sales Revenue and leading consistently

• Generation of Leads through Cold Calling, have visited Residential as well as commercial sites for tying up purposes
• Generating Self Leads in the form of referrals from existing customer base by calling and meeting them personally
• Nourishing customer base by providing them service regarding their memberships
• Visiting prospects place/office/residence for membership purpose after getting leads from Tele Marketing Team
• Delivering strong and impressive presentations to prospects and making them close then and there itself without giving any gaps to deviate (Spot Closures)
• Maintaining a strong relation with Inter Department for self and member benefits in order to get the work done quickly
• Minimum Target of 2 Self Closures in every month without fail in order to qualify for incentives as well maintaining self dignity
• Minimum 1 Field visit on daily basis to be done in the form of Company Acquisition, Existing Member Meeting or Self Generated Lead
• Maintaining 100% Quality of Business Generated without any false selling or cancellations
• Sheer focus on selling higher volumes for self and organization revenue
• Maintaining the conversion of 1:4 Meetings as per industry trends
• Developed extensive product expertise and maintained an up-to-date understanding of products
• Was the primary point of contact for XX customers, resolving their problems by listening to them and identifying solutions
• Able to work well under pressure and tight deadlines
• Converting the Walk-Ins, When selling at the venues as well

• Lead generation via Exhibiting at various exhibitions like Acetech Mumbai 2017, HGH 2017 & Hospital Planning and Infrastructure Summit
• Generating inquiries of Commercial and Residential project for curtain systems via leads generated, architects and interior designers
• Introduced a new physical and E-Catalogue along with collaboration marketing team by visiting Printing Vendors
• Fixing appointments with Vendors to showcase them new products launched by our company
• Handling customer issues and escalations and resolving them timely by visiting physically or arranging field engineers
• Assisting Senior Manager for fixing meetings with dealers to convince them for installation of our curtain systems setup in their showrooms respectively and enhancing B2B Channel as well
• Sending proforma invoices for sales closures to leads generated during the exhibitions
• Preparing Videos of every product installations, Issues and Technical Issues for our outstation clientele for immediate solutions

• Exhibited at R+T Asia, Shanghai, China
• Lead Generation at Exhibitions to enhance future business
• Focusing on counter closures ongoing exhibitions itself
• Preparing E-Brochures for the overseas clientele and for marketing purposes
• Data Calling on the leads generated during the exhibitions and sending proforma invoices for sales closures
• Coordinating with the engineering department and arranging field engineers to travel overseas to visit sites and to give demo to do machinery installations

• My Role was to search for the reputed and the trusted Architects and Interior Designers
• R&D with regard to roller blinds and fabrics which are the best suitable for clientele
• Presenting products to architects and interior designers to generate more inquiries to residential and commercial projects PAN India
• Assisting managers and accompanying them over sales presentations at the site
• Building and maintaining strong relations with architects, interior designers, purchase heads of various organizations respectively

• Gaining the deep knowledge of the machinery and its working features
• Being into overseas sales dept
• My responsibility was to do sales and to cater all the overseas clients
• Spent a good amount of time in the factories to understand the vast knowledge which I grasped while working with the technical staff and workers about the products manufactured
• Visiting the competitors and Chinese factories in the market to understand and gain deep knowledge of the business strategies used to develop the ongoing business with the current organization
• Sending emails overseas to clientele/data and establishing the presence of the brand in the international markets, Quick reverts to inquiries placed
• Introducing self to existing clientele to nourish them and more referral business
• Preparing Virtual presentation describing about the products, its features and its installations for easy and quick solutions
• Sole appointed manager for the Indian Markets
• Editing of brand website and uploading the latest products to seek more footfall
• Basic knowledge of Mandarin for easy communication