Harpreet S Chhatwal
Director of Sales & Marketing
GURGAON
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
17
17
years of professional experience
3
3
years of post-secondary education
Work History
Director of Sales and Marketing
Lemon Tree Hotels
2013.10 - Current
- Business expansion from the Segment identified as target area for rooms & conference
- Team Handling – Handling team of 12 people
- Responsible for Gurgaon ,Lucknow, Agra, Jaipur, Alwar, Aligarh, Hisar Properties
- PAN India selling having 100+ hotels in 67 cities
- Handling overall correspondence-rate letters, corporate proposals, contracts, RFP
- Responsible for developing new market and sustain long term relationship with following target areas
- Gathering market & customer information
- Initiating and developing relationships with key decision makers including CEO’s in target organizations for business development
- Identifying prospective clients and travelers, generating business from existing clients, thereby achieving business targets
- Continuous monitoring of productivity and detailed analysis of same
- Relationship Building with Hotel Owners & Stakeholders for Managed portfolio
- Targeting new RFP Accounts by identifying Procurement/Travel Managers and soliciting RFP
- Analyzing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning sales and marketing strategies
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
- Analyzed sales and marketing data for improved strategies.
- Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain competitive edge.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Built relationships with customers and community to establish long-term business growth.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Aligned Sales and Marketing teams under common goals to ensure consistent messaging throughout all materials and touchpoints with customers.
- Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across team.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed accounts to retain existing relationships and grow share of business.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge
Senior Manager- Business Operations
Expat Direction Consultancy Services Pvt. Ltd.
2012.06 - 2013.09
- Fleet management: Reached out to more than 10 prospective clients and generated business worth INR Ten Lakhs, this is inclusive of all cases closed and handled
- Maintained database of more than 100 multinational companies operating in Delhi NCR region
- Designated as a dedicated manager for Joint Venture partner and cater specifically to all of their needs and wants
- Key account manager for major clients of the company for Fleet management Assists various expats in residential and commercial property search
- Post finalization of property space assist in legal process like property registrations
- Incharge for handling all matters relating to fleet management interface for grievences from Expats and handling ground team
- Furnishing serviced apartments- have shortlisted vendors, all dealing and negotiation
- Assist expats in furnishing homes and creating budgets for furnishings
- Have experience in intervieving chauffeurs for the Company Vehicles
- Have experience in creating the monthly muster sheets and invoices for the Cars rented and other property invoices.
Senior Corporate Agency Manager (BANCASSURANCE)
HDFC LIFE
2008.11 - 2012.05
- Responsible for training ,product knowledge of branch staff and Lg's Presently handling 4branches of HDFC Bank
- Responsible for sourcing new business and operational support Handling grievance cases Handling project trainees
Relationship Associate (Additional distribution)
Max New York Life
2006.12 - 2008.10
- Responsible for Training, Product Knowledge of indiabulls Employees
- Handling 20 branches of indiabulls and maintain relationship with all branch employees for meeting sales targets
- Responsible for sourcing new customers and closing them in TAT
- Responsible for launching of local level contest for proper flow of lead and business.
Education
Bachelor of Arts -
Hemvati Nandan Bahugana University
Uttrakhand 2000.04 - 2003.03
Skills
Personal Information
- Father's Name: Mr. Rajender Singh
- Date of Birth: 05/25/84
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Disclaimer
I hereby declare that all the information provided above is best to my knowledge.
Timeline
Director of Sales and Marketing
Lemon Tree Hotels
2013.10 - Current
Senior Manager- Business Operations
Expat Direction Consultancy Services Pvt. Ltd.
2012.06 - 2013.09
Senior Corporate Agency Manager (BANCASSURANCE)
HDFC LIFE
2008.11 - 2012.05
Relationship Associate (Additional distribution)
Max New York Life
2006.12 - 2008.10
Bachelor of Arts -
Hemvati Nandan Bahugana University
2000.04 - 2003.03
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