Harsh Porwal
New Delhi
Summary
Organized and motivated employee eager to apply time management and organizational skills in various environments. Seeking entry-level opportunities to expand skills while facilitating company growth.
Overview
3
3
years of professional experience
Work History
Digital Marketing Executive
CQS Training Pvt Ltd
11.2022 - 12.2023
- Analyzed customer feedback from various sources to improve user experience.
- Developed marketing strategies based on corporate objectives and market trends.
- Created content for website, social media accounts, email campaigns and other digital channels.
- Monitored conversations about the company on social media sites, responding where appropriate.
- Cultivated leads and sales through social correspondence.
- Developed and executed lead generation strategies to increase qualified leads by 20%.
- Researched best practices in digital marketing and applied those insights into our overall strategy.
Social Media Specialist
Shree Ganesh International
01.2022 - 10.2022
- Develop and implement a comprehensive social media.
- Create engaging and shareable content for various social media platforms, including text, image, and video content.
- Develop and execute paid social media advertising campaigns to increase reach, engagement, and conversions. Monitor and optimize advertising performance based on key metrics.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Liaised with senior leadership to concept and pitch strategic social campaigns and content plans.
- Developed guidelines outlining proper usage of the company's logo or branding materials.
- Analyzed performance of campaigns using analytics tools such as Google Analytics and Hootsuite Insights.
E-commerce Executive
Corso Art Paper Design Company
Delhi
12.2020 - 12.2021
- Engaged in ongoing campaign optimization, account management, and ad placement of advertising campaigns across a variety of Amazon accounts and regular performance reviews with clients.
- Analyze the products like ASIN rankings, ratings, customer feedback/reviews, and keyword opportunities as well as product sales performance to determine the best and worst-performing SKUs.
- Monitor campaign performance, keyword bids, and budgets on a daily basis and maintain Impression share, quality score, and other key KPI metrics.
- Develop unique and creative campaign ideas, by analyzing competitor ads, keywords, and strategies through tools.
- Stay up to date with the latest trends and best practices in Amazon Advertising and e-commerce.
- Managed time efficiently in order to complete all tasks within deadlines.
Skills
- Data analytics to gather and process a wide range of information and plan marketing campaigns accordingly
- Knowledge of SEM and SMM to reach the target audience
- Ability to plan and execute SEO, SEM, SMM, and email marketing campaigns
- Roi Calculation
- Marketing Strategy
- Ability to do SEO on page optimization with keyword research, meta tags title tags and internal page linking
- Can handle social media channels such as Facebook and Instagram for brand promotion
- Proficient with WordPress to build and manage websites
- Campaign Performance Tracking
- Product Promotion
- Google Analytics
- B2C Marketing
- Competitor Analysis
- Social Media Marketing
- Lead Generation Campaigns
- Brand Promotion
- Google Analytics Setup
Roles And Responsibilities
- Responsible for driving traffic to the site, meeting ROI targets, and planning a variety of digital marketing campaigns.
- Measure and report on the performance of all digital marketing campaigns.
- Good in SEO (Search Engine Marketing) SMM (Social Media Marketing) and SEM (Search Engine Marketing).
- Coordinating with web developers to improve user experience and optimize landing pages.
- Establish targets to improve brand awareness and customer engagement.
- Plan and execute timely website audits for SEO.
- Build email marketing campaigns to drive sales and increase customer engagement.
- Inventory planning and orders processing on daily basis.
- Good Knowledge of Cataloguing, product listing and order processing.
- Managing E-commerce accounts with providing effective solutions for queries.
- Inventory Management.
- Maintained sales records for inventory control.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Create ads- Sponsored Products, Sponsored Brands and Sponsored Display.
- Optimization and A/B Testing.
- Promotion management.
- Manage and confirm orders on different platforms
- Listing of products on online channels.
Personal Information
- Father's Name: Ramchander
- Date of Birth: 11/20/02
- Gender: Male
- Nationality: Indian
- Marital Status: Unmarried
Educational Background
- 10th Class from Rajkiya Pratibha Vikas Vidyalaya School in 2018.
- 12th Class from Rajkiya Pratibha Vikas Vidyalaya School in 2020.
- Persuing Graduation in B.A. (Program).
- Digital Marketing in Cqs Training Pvt Ltd.
Languages
English, Hindi & Japanese
Hobbies and Interests
Reading books & Playing Cricket
Disclaimer
I hereby declare that all the aforementioned information is true to the best of my knowledge and faith.
Languages
Hindi
First Language
English
Upper Intermediate (B2)
B2
Timeline
Digital Marketing Executive
CQS Training Pvt Ltd
11.2022 - 12.2023
Social Media Specialist
Shree Ganesh International
01.2022 - 10.2022
E-commerce Executive
Corso Art Paper Design Company
12.2020 - 12.2021
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