Harsha Balwani

Brand Worked On: .store Domains

Industry Focus: Internet Tech

• Identified traction channels for effective marketing outreach to target segments.
• Collaborated with global partners on YouTube, achieving over 30 million+ views in two years.
• Increased unaided brand recall by 2x higher within targeted customer segment (4% to 13%)
• Led strategy, budget management, and campaign planning + execution for digital and on-ground campaigns.
• Supported brand marketing teams with research and campaign plans aimed at nuclear annual bets, helping maximize ROI.
• Equipped teams with better understanding of the TG, as well as represented the brand in various on-ground conferences in the US.

Brand Worked On: .store Domains

Industry Focus: Internet Tech

• Co-work with the business growth team in DXB to expand product marketing into a new audience, ie, content creators and influencers.
• Developed brand strategies that increased market visibility and customer engagement for the brand.
• Identified key marketing channels to effectively promote brand and enhance awareness of our brand, .store domains.
• Analyzed market trends to guide brand positioning and inform marketing roadmap for the next 5 years.

Brands Worked On - Flipkart, iQOO, Glance and Vedantu

Led campaign planning, brand strategy, and execution for cross-channel marketing and advertising initiatives.

• Responsible for handling B2B and B2C client relationships, marketing campaigns, from planning to help the team execute.across brands
• Industry Focus - Fashion, Smartphones, Ed Tech

Brands Worked on - Volkswagen India

Industry focus - Automobile, Retail, Ecommerce

• Twin responsibility of driving client success and managing a cross functional creative, tech and analytics team.
• Specialized in - UI/UX and Website Management, Performance Marketing, Creative Strategy, Product Innovation, Branding, Search and Media Growth
• Co-worked on the launch of Taigun in Indian markets

Collaborated with Box8 and Mojo Pizza to enhance marketing strategies and drive brand visibility.

• Facilitated strategic partnerships that strengthened brand presence in competitive markets.
• Implemented influencer marketing initiatives to elevate brand awareness via targeted sampling programs.
• Negotiated wallet partner agreements to maximize promotional opportunities.
• Drove promotional activities for Box8 and Mojo Pizza across Pan India.
• Developed content marketing campaigns to drive audience engagement and conversion.