Key Responsibilities & Achievements:
- Created and executed cold outreach campaigns (email and LinkedIn) to generate qualified leads across healthcare, fintech, and startup domains.
- Developed and managed outreach reports with KPIs including email open/reply rates, meetings booked, and conversion metrics.
- Built sales funnels for B2B SaaS and service offerings, optimizing engagement through A/B tested messaging and ICP alignment.
- Authored detailed proposals, project roadmaps, and Statements of Work (SOWs) tailored to client business objectives.
- Standardized documentation formats to streamline client onboarding and internal approval processes.
- Managed a small marketing team, mentoring a UI/UX designer and SEO executive.
- Led SEO content optimization efforts using exact-match and semantic keyword strategies for improved SERP performance.
- Oversaw blog, website, and social content pipelines — from strategy and creation to publishing across Medium, HubSpot, DZone, Tumblr, and Reddit.
- Spearheaded the creation of Techlusion’s UI/UX brochures, one-pagers, and corporate pitch decks.
- Designed and optimized Fiverr/Upwork profiles for inbound lead generation under the pseudonym ‘Pratik’.
- Defined social media calendars and automated content scheduling using Buffer and Notion.
- Coordinated with technical and design teams to support digital campaigns, ensuring consistent brand tone and output quality.
- Tools: Figma, ChatGPT, Notion, Buffer, Google Workspace, MS Word