Harsh Kariya
Nagpur
Summary
Dynamic Marketing and Business Development Manager with proven expertise at Shreeji Chikki & Snacks, excelling in campaign planning and brand strategy. Adept at market research and fostering collaboration, I successfully launched the first franchise model, enhancing brand visibility and driving significant sales growth through innovative promotional events and targeted marketing initiatives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing and Business Development Manager
Shreeji Chikki & Snacks
Nagpur
06.2023 - Current
- Developed marketing strategies to enhance brand visibility in snack industry.
- Collaborated with sales team to drive product promotions and initiatives.
- Organized promotional events while being part of multiple food expos around India, like Khadya Khurak, Aahar Delhi, Indus Food Show Hyderabad, etc., to boost product awareness and sales growth.
- Created engaging content for marketing materials and product packaging.
- Helped in launching the firm's first brand outlet and franchise model.
- Managed the development of promotional materials including brochures, flyers, direct mailings, advertisements, websites.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Planned advertising campaigns for online, print and other mediums.
Sales Intern
Plasto Printing and Packaging
Nagpur
12.2022 - 02.2023
- Conducted market research to identify potential customers and industry trends.
- Participated in client meetings to gather requirements and address inquiries effectively.
- Supported the development of sales strategies through data analysis and reporting tools.
- Researched potential customers and identified target markets.
- Attended company meetings to learn about new products and services.
- Worked closely with sales manager to grow customer base through social media postings.
- Performed administrative duties such as data entry, filing, and order processing.
- Maintained an organized database of current and potential customers.
- Improved spreadsheets used to record competitors' strengths and weaknesses.
Indus food show
Shreeji Chikki & Snacks
Delhi
02.2020 - 02.2020
- I explored other competitor brands and learned their techniques.
- I made new connections in the corporate business world.
- I have been a part of one of India's largest integrated F&B tech trade shows and have been an exhibitor for Shreeji Chikki & Snacks in Delhi, India.
- Completed day-to-day duties accurately and efficiently.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Quality Management & Marketing Intern
Lipi International Pvt.Ltd.
Nagpur
12.2019 - 01.2020
- Helped in the implementation of strategic planning in the process.
- Total Quality Management.
- Implementing marketing strategies
- Conducted market research to identify customer preferences and trends.
- Participated in brainstorming sessions with marketing team members to develop ideas for campaigns.
- Prepared presentations summarizing research findings.
- Assisted in video and photo shoots for marketing materials, ensuring brand consistency.
Education
MBA - Marketing
Alliance University
Bengaluru06-2023
BBA - Business Administration, Marketing
Alliance University
Bengaluru06-2021
Skills
- Sportsmanship and teamwork
- Social skills and communication
- Trustworthiness and reliability
- Adaptability and flexibility
- Problem solving and critical thinking
- Campaign planning and execution
- Market research and analysis
- Brand management and strategy
- Collaboration and team dynamics
Websites
Certification
- H Raise CLUB, 11/2018, Present: I am a participant and a club member of H.R. Club, and an organizer of (PRISME ETUDIANT).
- U-19 Badminton Tournament, 05/2018: I represented my society in the district-level badminton tournament.
Projects
Gulf Food Festival, 02/2019, I've been playing an active role in the Gulf Food Festival
Khadya Khurak, 2023
Indus Food Expo, 2022, 2023, and 2024
Aahar Delhi, 2024
Hobbies and Interests
- Learning about new technologies
- Sporting
- Gaming
- Music
- Politics
Languages
- English, Full Professional Proficiency
- Hindi, Full Professional Proficiency
- Sanskrit, Limited Working Proficiency
- Gujarati, Native or Bilingual Proficiency
- Marathi, Limited Working Proficiency
Languages
English
Advanced (C1)
C1
Hindi
Upper Intermediate (B2)
B2
Gujarati
Native
Native
Marathi
Elementary (A2)
A2
Timeline
Marketing and Business Development Manager
Shreeji Chikki & Snacks
06.2023 - Current
Sales Intern
Plasto Printing and Packaging
12.2022 - 02.2023
Indus food show
Shreeji Chikki & Snacks
02.2020 - 02.2020
Quality Management & Marketing Intern
Lipi International Pvt.Ltd.
12.2019 - 01.2020
MBA - Marketing
Alliance University
BBA - Business Administration, Marketing
Alliance University