Harsh Yadav
Senior Business Analyst
Summary
Poised and articulate Project Manager with more than 7 years of experience in Business Analysis, IT Project Management, development for integrated digital products, business process management across diverse industries including automobile, Fin-tech, hospitality.
Overview
9
9
years of professional experience
3
3
Certifications
Work History
Senior Business Analyst
Tata Technologies Limited
10.2023 - Current
- Holistically managed development of an integrated live risk monitoring dashboard for Chief Information Security Officer, Jaguar Land Rover
- Coordinated with stakeholders to gather requirements and provide updates on progress throughout projects' lifecycle.
- Developed detailed project plans, outlining clear objectives, timelines, and deliverables for Project.
- Improved resource utilization by analyzing performance metrics and adjusting staffing levels accordingly.
- Managed cross-functional teams to ensure efficient allocation of resources and successful project completion.
- Streamlined project delivery by implementing Agile methodologies and improving collaboration among team members.
- Mentored junior staff in best practices for IT project management, fostering a culture of continuous improvement within th team
Technical Product Manager
Hyundai Motor India Limited
09.2022 - 09.2023
- Delivered and managed first of its kind end-to-end 'Direct-to-Customer' Platform within Indian Automobile space.
- Conducting details business analysis to identify requirements, processes and potential solutions to Business problems.
- Developing and maintaining project documentation including project plans, BRDs, FRDs, user stories, etc.
- Streamlined product development processes for faster release cycles and better user experience.
- Worked closely with stakeholders to develop project plans, track progress and ensure successful completion of deliverables.
E-Commerce Business Analyst
Maruti Suzuki Insurance Broking
09.2019 - 09.2022
- Oversaw end-to-end process' development & management of day-to-day activities of country's biggest Motor Insurance organization's online platform with more than 40 million INR per day.
- Analyzing Project scope, optimizing project life cycle, resource planning, revenue monitoring, feature evaluation, etc.
- Successfully delivered multiple projects like WhatsApp integration, automatic policy download, product recommendation model , etc., which resulted in direct or indirect revenue generation.
- Managing front end processes of the website which includes creating workflows, optimizing user journey, generating wireframes and performing A/B Testing.
- Contributed to the successful development of marketing automation processes which resulted in increase of online transaction of the company from 19% to 35% within a year.
- Drove an automation project which helped the company to enhance online reputation on Google business from an average of 2.2 Star Rating to 4.5, within a span of 6 months.
Business Analyst: Online Marketing
HKB Group
05.2017 - 09.2019
- Efficiently managed company's Online marketing strategy to increase web presence and liaised with sales and production units to maximize activation and retention.
- Delegated building of new lead management system focusing on client retention and effective integration of marketing mix within system.
- Constantly performed quantitative analysis of available data to draw conclusion in order to enhance client experience, performing data mining activities in order to discover new leads.
Social Media Analyst
Fitternity.com
11.2016 - 04.2017
Digital Marketing Executive
PAUL-UK
09.2015 - 09.2016
Education
Master of Business Administration - IT Management
University of Bedfordshire
United Kingdom 04.2001 - 2016.04
Bachelor of Technology - Computer Science
Rajasthan Technical University
Rajasthan 04.2001 - 2013.04
Skills
Certification
Google Analytics Certified
Acknowledgements
- Outstanding contributor Award (Thrice) at Maruti Suzuki Insurance Broking
- Received CSAT score of 5 (100%) from Jaguar Land Rover
- Best Project award for Direct-to-Customer Platform at Hyundai
Timeline
Senior Business Analyst
Tata Technologies Limited
10.2023 - Current
Technical Product Manager
Hyundai Motor India Limited
09.2022 - 09.2023
E-Commerce Business Analyst
Maruti Suzuki Insurance Broking
09.2019 - 09.2022
Business Analyst: Online Marketing
HKB Group
05.2017 - 09.2019
Social Media Analyst
Fitternity.com
11.2016 - 04.2017
Digital Marketing Executive
PAUL-UK
09.2015 - 09.2016
Master of Business Administration - IT Management
University of Bedfordshire
04.2001 - 2016.04
Bachelor of Technology - Computer Science
Rajasthan Technical University
04.2001 - 2013.04
Google Analytics Certified
Certified Scrum Master
Google Advanced Data Analytics Professional Certificate
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