Harsimran Bajaj

• Assisted customers in resolving technical issues related to Journey Builder, Email Studio, and AMPscript/server-side JavaScript within Salesforce Marketing Cloud.
• Developed deep expertise in Email Studio and Journey Builder functionalities to ensure seamless customer experiences and effective campaign execution.
• Provided tailored guidance to troubleshoot and optimize email marketing workflows and automation processes.
• Actively participated in swarming sessions, offering collaborative support to peers while managing individual case workload.
• Conducted training sessions for teams supporting premium customers as part of the Marketing Cloud Enablement (MCE) initiative.

Salesforce Data Cloud – Product Collaboration:

• Collaborated with the marketing team on a new core product built on Marketing Cloud Advanced, leveraging Salesforce Data Cloud as the foundation.
• Set up and managed Data Streams from Salesforce CRM and external sources.
• Built Identity Resolution Rules to unify customer profiles across multiple data sources.
• Created Calculated Insights using SQL-like expressions for enriched analytics.
• Developed audience Segmentation Rules for omnichannel activation.
• Integrated Data Cloud with Marketing Cloud Engagement for real-time targeting.
• Utilized Postman and Data Cloud APIs for testing, validation, and troubleshooting.
• Mapped and harmonized data models, and resolved issues related to data ingestion, segmentation, and identity stitching.

• Served as a Proactive Monitoring Engineer for Salesforce Marketing Cloud, specializing in Email Studio, APIs, Automation Studio, and Journey Builder.
• Interacted with customers to understand business requirements and tailored monitoring solutions accordingly.
• Provided expert-level technical support to Signature clients globally, resolving complex issues through system log analysis, SQL queries, and API troubleshooting.
• Delivered detailed Annual Technical Health Reviews, analyzing account performance and recommending optimizations to reduce errors and improve efficiency.
• Investigated, troubleshoot, and resolved technical issues while maintaining accurate client communications and case documentation in Salesforce.
• Consistently met support KPIs, multitasked effectively under pressure, and contributed to team communications and upskilling activities.
• Demonstrated dedication to achieving results and driving operational improvements through exceptional analytical and problem-solving skills.

• Company Overview: IIRS (ISRO)
• Contributed as a research Intern for Indian Institute of Remote Sensing under ISRO
• Collecting satellite data as provided by NASA and analysing the presence of various aerosols and their properties to determine weather conditions of particular location using MATLAB and Python
• IIRS (ISRO)

• Developed and dealt with the concepts of Blockchain to provide solutions to reduce error handling and reconciliation, in turn, enhancing security
• Facilitated HD Wallet based concept to securely transact between multiple cryptocurrencies integrated with blockchain
• Projects underwent: Crypto League 2.0- Simulated Trading Platform, Crypto Wallet - New way to Transact
• Gained in-depth expertise in various coding languages, including C++, Java and JavaScript
• Learned new skills, testing techniques and troubleshooting best practices