Hashina P
Bangalore
Summary
Accomplished Senior Software Engineer with a proven track record at Analytic Edge Private Limited, specializing in microservices architecture and team leadership. Spearheaded the PriceSense project, enhancing system performance by 60% while mentoring junior developers. Expert in API development and machine learning, driving data-driven solutions for optimized revenue strategies.
Overview
7
7
years of professional experience
Work History
Senior Software Engineer
Analytic Edge Private Limited
02.2023 - Current
- Lead Developer on PriceSense project, a pricing analytics platform designed to apply modeling algorithms on large datasets to assess price elasticity and simulate the impact of price changes on sales and revenue
- By leveraging predictive models, the platform enables businesses to analyze how price adjustments influence demand and profitability, allowing for data-driven pricing decisions and optimized revenue strategies
- Worked on the DDE 2.0 project, a SaaS product and ROI measurement solution, which is a cloud-based, AI-driven automated platform enabling brands to run predictive marketing analytics in-house with cost, scale, and speed advantages
- The product leverages Marketing Mix Modeling (MMM) to enhance market demand understanding and performance analytics
- Designed and implemented high-performance microservices using FastAPI, improving platform efficiency and reliability
- Redesigned critical microservices, achieving a 60% improvement in system performance and enhancing user experience
- Developed and deployed predictive models using Linear Regression and Machine Learning to analyze pricing trends and forecast their impact on revenue and sales
- Managed large-scale datasets using Pandas and NumPy for in-depth analytics and reporting
- Optimized PostgreSQL database performance, handling complex queries and schema design
- Built and deployed ETL pipelines for efficient data processing, utilizing PySpark and AWS Kinesis Data Streams for real-time data ingestion and analytics
- Implemented Kubernetes for container orchestration, ensuring seamless deployment and scaling of services
- Designed and documented high-level and low-level system architectures for key modules
- Provided mentorship and guidance to junior developers, fostering best practices in coding and system design
- Offered production support and troubleshooting, ensuring smooth operations and minimal downtime
Senior Software Engineer
Orcapod Consultancy
09.2022 - 02.2023
- Developed a platform for electricity bill collection, generation, and payment tracking
- Built machine learning models to predict electricity consumption for the next six months
- Integrated AWS Kinesis Data Stream for real-time data ingestion and analytics
- Utilized Pandas for dataset management and analytics, ensuring accurate predictions and insights
Junior Software Engineer → Senior Software Engineer
Turbolab Private Technologies
04.2018 - 08.2022
- Led a web scraping project, fetching and analyzing large-scale data
- Built RESTful APIs and GraphQL services using Django for efficient data handling
- Utilized Apache Kafka for handling real-time streaming data
- Implemented ElasticSearch for indexing and searching large datasets
- Designed and optimized ETL processes using PySpark for efficient data processing
- Used RabbitMQ and Celery for task management, ensuring seamless background job execution
- Deployed applications using Docker and CI/CD pipelines, ensuring automated deployments and scaling
Education
Advanced Diploma - Big Data and Analytics
National Institute of Electronics and Information Technology
CalicutBachelor of Technology - Electronics and Engineering
Calicut University
CalicutSkills
- Microservices architecture
- API development
- Team leadership
- Agile methodologies
- Code review
- Systems design
- Critical thinking
- Design reviews
- Programming - Python
- Design and development
Timeline
Senior Software Engineer
Analytic Edge Private Limited
02.2023 - Current
Senior Software Engineer
Orcapod Consultancy
09.2022 - 02.2023
Junior Software Engineer → Senior Software Engineer
Turbolab Private Technologies
04.2018 - 08.2022
Advanced Diploma - Big Data and Analytics
National Institute of Electronics and Information Technology
Bachelor of Technology - Electronics and Engineering
Calicut University
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