Heeral Upadhyay
MUMBAI
Summary
Dynamic Marketing Executive with a proven track record in vendor management and BTL activities, notably at Beauty Essentials Marketing India LLP. Excelled in product launches and branding, leveraging strong negotiation skills and creativity. Mastered mall branding concepts during tenure at Aditya Birla Pantaloons. Demonstrates exceptional coordination and strategic planning abilities, ensuring impactful brand presence and successful event execution.
Overview
7
7
years of professional experience
Work History
Marketing Executive
Beauty Essentials Marketing India LLP
Mumbai
10.2021 - Current
- Successfully & independently source new vendor for Product Packaging, Branding pan India
- Working closely with design team to get the creatives for in salon branding
- Made process for In Salon Branding for sales Team pan India
- Managing current Marketing POSM and talk to vendor for new POSM we can get for salon branding
- Managing POSM report, coordinating with Logistics team for the daily report of Marketing POSM
- Handling Events and Exhibitions
- Handling FSDU for salon, getting it customized as per the salon requirements through vendor
- Handling Corporate Gifting for Distributors make sure that the gifts reach them on time
- Handling all BTL activities
- Coordinating with Accounts team for branding bill clearance
- Maintaining Branding Tracker zone wise, sending Manager wise expense data to Marketing head
- Single Handedly handing Packing for new product
- Managing new product launch
- Making Presentations for new product launch ideas, Corporate Gifting for Distributors, events and exhibitions
- Coordinating with social media agency to mange our social media pages and give us Data for the same
- Coordinating with agency for ATL Activities
Marketing Executive
Joinmay Mumbai Electronics (Vivo Mobiles)
Mumbai
02.2018 - 03.2021
- Managing Events & Exhibitions for sales team
- Coordinating with design team for branding creatives
- Maintaining expense sheet for branding, Events
- Budgeting & Forecasting - for Marketing expenses
- Coordinating with social media team for social media data
Intern
Aditya Birla Pantaloons
- Studied and learned the concepts of mall branding, Visibility, Store launch events
Education
MBA -
Durgadevi Saraf Institute of Management studies
01.2018
Batchler of Management Studies -
N.L. College
01.2015
Skills
- Vendor Management
- Negotiations
- BTL Activities
- Product Launch
- Events & Exhibitions
Summer Internship
Aditya Birla Pantaloons, Studied and learned the concepts of mall branding, Visibility, Store launch events
Timeline
Marketing Executive
Beauty Essentials Marketing India LLP
10.2021 - Current
Marketing Executive
Joinmay Mumbai Electronics (Vivo Mobiles)
02.2018 - 03.2021
Intern
Aditya Birla Pantaloons
MBA -
Durgadevi Saraf Institute of Management studies
Batchler of Management Studies -
N.L. College
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