Summary
Overview
Work History
Education
Skills
Timeline
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Heli Nandan

Summary

Product Analyst with five years of experience in product analytics across high-growth tech environments, currently at PhonePe. Proven expertise in A/B testing, funnel analysis, PLG metrics, and driving data-backed product decisions. Adept in SQL, Python, and modern BI tools, with a passion for improving user experience and business outcomes through experimentation and behavioral insights.

Overview

5
5
years of professional experience

Work History

Senior Business Analyst

PhonePe
09.2024 - Current
  • Lead data initiatives for customer onboarding and referral funnels, driving insights that shaped product roadmaps across app growth and engagement teams.
  • Designed and analyzed A/B experiments for onboarding flows and feature launches, improving the activation rate by 11% and the referral conversion by 7%.
  • Built self-serve dashboards to democratize product metrics across marketing, product, and operations teams.
  • Collaborated with Product Managers and Growth stakeholders to monitor PLG metrics.
  • Leveraged SQL and Python for deep dives into feature usage, user segmentation, and behavioral cohorts to support hypothesis-driven product iteration.
  • Partnered with engineering and product teams to ensure proper event instrumentation via Amplitude and Segment.
  • Conducted root cause analyses on churn spikes, leading to design changes that reduced early drop-offs by 9%.

Product Analyst

Dailyrounds | Marrow
08.2021 - 08.2024
  • Conducted a comprehensive analysis of product performance metrics, including user engagement, conversion rates, and revenue generation.
  • Collaborated with the product team to implement data-driven enhancements, resulting in a 15% increase in user retention.
  • Built and designed KPI dashboards that provided real-time insights, enabling data-driven decision-making, and performance tracking.
  • Conducted A/B testing and segmentation analysis to tailor product features, and improve user experience.

Data Analyst Intern

Tech Mahindra
01.2021 - 07.2021
  • - Developed a model to analyze parameters affecting business operations and optimize outcomes.

Education

Bachelor of Engineering -

Birla Institute of Technology
Mesra, Ranchi
07.2021

Skills

  • SQL (Hive, Snowflake)
  • A/B Testing & Experimentation
  • PLG Metrics & Growth Analytics
  • Python for Data Analysis
  • Dashboarding (Tableau, Looker, Power BI)
  • User Behavior & Funnel Analysis
  • Statistical Modeling
  • Event Tracking (Amplitude, Segment)
  • AWS cloud

Timeline

Senior Business Analyst

PhonePe
09.2024 - Current

Product Analyst

Dailyrounds | Marrow
08.2021 - 08.2024

Data Analyst Intern

Tech Mahindra
01.2021 - 07.2021

Bachelor of Engineering -

Birla Institute of Technology

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Heli Nandan