Hemant Chauhan
Sourcing And Category Management
Gurgaon
Summary
Expertise in building private label for a few leading Indian & Global retailers including, Result oriented with 20+ years of experience in Global Sourcing & Category Management for some of the world's leading Retailers in India and USA like Anthropologie, Urban Outfitters, Target, TJX Corp, Belnick Inc, Everlast . Home Town, EVOK etc. Expert Professional of Sourcing, Merchandising and Category Management having deep connect with Home Product suppliers across world's major manufacturing countries. Product Buyer equipped with extensive experience in multiple industries including Furniture, Gift & Decor, Hard-goods, Lighting, Glass , Modular Kitchen etc.
Overview
24
24
years of professional experience
5
5
years of post-secondary education
Work History
Head Global Sourcing Global Home Solutions
Global Home Solutions
Noida
02.2021 - Current
- Part of the Senior management team of the organization and leading a team of Merchandising Managers, Merchandisers and process coordinators for effective sourcing, product development, and production monitoring for various categories including Living Furniture, décor, Lighting, Kitchenware, tableware, sports goods & Soft Furnishings.
- Responsible to expand sourcing business overseas and establish office in Vietnam, Turkey and Malaysia.
- Managing product development and approvals, Price negotiation,
- Order management and TNA including, distribution of PO, Production approvals, Labeling and statutory requirements, Inspection planning with Q.C team and shipment handover with Shipping and documentation team.
- Responsible of onboarding new customers by effective communication, working on Cost Vs benefits analysis, understanding the core needs, and providing the vendor base accordingly
- Responsible for product sourcing from India, Vietnam, Malaysia and Turkey. Spearheading India and Vietnam office to manage a total business of USD 30 million.
- Handling US and EU retailers, e-tailers and wholesalers like Belnick Inc, AD Sutton, Everlast, Granit, MVG to name a few.
- Effectively communicate between the customer and suppliers along with internal stake holders like QA, Shipping and factory audit team
- Arrange Buy Trips for the overseas customers
- Identify product categories and build up supplier Base for the same.
Category Head - Home & Furniture
Praxis Home Retail Ltd (Home Town)
Mumbai
09.2019 - 02.2021
- Hometown is India's one of the largest furniture , décor and furnishing brand with 50 stores Across India and having strong presence in online market through website www.hometown.in
- Part of the Senior management team of the organization and leading a team of buyers and category managers for effective sourcing, product development, buying and category management for Living Furniture, décor, Lighting, Kitchenware, tableware & Soft Furnishings
- Handling a buying of INR 200 Crores ( USD 28 Million)
- Driving business growth and market share of assigned categories with a strong bent towards, product, competition and consumer analysis
- Responsible for maximizing sales and profit of these categories and achieving sales budget for offline as well as online business including D2C and market places
- Ensure pricing to be competitive in the marketplace
- Negotiate all vendor buying agreements between company and the suppliers
- Coordinating with marketing team to formulate promotions, including the selection of promotional product, promotion pricing and ensuring on- time adequate inventory for promotion
- Provide business intelligence in terms of market & competitor information and other relevant details to ensure right potential and opportunities in the market.
- Attending fairs across all major countries for furniture and décor buying.
- Preparation of Annual buy plan and OTB working to meet annual targets.
- Manage P&L of Rs. 400 Crores ( USD 56M) for these categories & ownership of Margins and Stock turn ratio.
- Conduct frequent market research for new products and pricing to ensure range selection meets customers' expectation with respect to design/fashion, price and quality.
- Managing product sourcing from India, China, Turkey, Vietnam, Malaysia and Brazil.
- Vendor management including price and payment term negotiations, bulk buy discounts, periodic supplier audits, Supplier on-boarding, Payments and claim settlements.
- Coordinating with Online team to understand and provide the specific requirements with respect to design, price and quantity and timeline.
- Cross function coordination with Sales, marketing, Supply chain, Quality, finance , IT team.
General Manager- Furniture
HSIL Limited ( EVOK Furniture )
Gurgaon
03.2017 - 09.2019
- EVOK is a furniture retail brand owned by HSIL Ltd having 30 stores across India
- Leading a team of merchandising managers and buyers for efficient buying and merchandising involving product sourcing, pricing, Quality, stock allocation and reordering
- Leading sourcing, Buying and category management team of Furniture
- Handled a business of INR 120 Crores ( USD 20 Million) annually
- As an absolute owner of Margin working on target margin management by identifying the right product, making promotional offers to balance top line along with the margins, Cost and scenario analysis, Markdowns etc
- Responsible for stock turn and product ageing
- Preparation of Annual buy plan and OTB ( Open to buy) working to meet annual targets
- Visiting fairs in India and overseas for product sourcing
- Product sourcing from India , China and Malaysia, Turkey & Brazil
- Vendor management including periodic supplier audits, Supplier empanelment, Payments and claim settlements
- Periodic Competitors analysis to understand competitors' activity and enacting appropriately.
Category Head- Furniture & Decor
Century Plyboards I Ltd, Nesta, Furniture
Kolkata
02.2012 - 10.2016
- Leading a team of 7 members including Buyer, Merchandiser,
- Inventory Controller and Process coordinator
- Preparation of assortment plan and annual buy plan
- Managing the gross margin targets by effective decision of Sales price, offer Price and markdowns
- Handling P&L for buying and category management department
- Preparing a quarterly product mix and OTB plan
- Visiting Fairs in India and overseas
- Product development, sourcing and buying as per the product mix from India and overseas
- Preparing a marketing calendar and deciding the events and promotions
- Sourcing and vendor development in India, China, Malaysia, Denmark, Vietnam &Turkey
- Preparation of marketing budget for round the year promotions, festive events and big sale
- Effectively optimize the stock level and achieving the target Stock turn
- Vendor management including vendor registration for new vendors,
- Shipment follow up, approvals for vendors' payments, claims settlements etc.
Sr. Merchandising Manager
Bexprime India
Gurgaon
06.2007 - 02.2012
- A buying agency sourcing for to US and European retailers and wholesalers
- Category handled Steel wares/Kitchenware, Furniture, Bath accessories,Stationary, Lightings and garden accessories, candles, electrical and non- electrical lightings
- Managed a business of USD 12 million
- Lead a team of merchandisers and Quality Controllers
- Understanding the needs of the customers and working on the designs and developments with the vendor
- Design/Samples approval with the customers to seek orders
- Negotiating price and lead time with the vendors.
Merchandiser
Wal-Mart Global Procurement services Ltd
Bangalore
10.2004 - 05.2007
- Responsible for sourcing and execution of business for all major hard lines / hard goods merchandise categories for Wal-Mart- USA, ASDA-UK ,Wal- Mart - Mexico, Brazil & Argentina
- Managed categories including House wares Kitchenware, Decorative handicrafts, Wooden Furniture, Lighting, Lawn & Garden, Bath accessories, Stationary
- Working on the Market Intelligence report from time to time to decide on the upcoming opportunities
- Sample development, approval and order management
- Production follow up and coordinating with internal team of QA,
- Shipping, factory audit.
Market Representative
Associated Merchandising Corp
New Delhi
05.2003 - 09.2004
- Associated Merc Corp was a world's one of the largest buying office
- An American company and nominated agent for Target Stores, TJX Inc, Blooming Dales, Fallabella etc
- Responsible for sourcing and execution of business for all major hard lines /hard goods, Softlines merchandise categories for TJX Group with more than 2000 stores in USA, Canada and UK
- Managed categories including Indoor Decor, Table Top accessories & Wall Decor Lawn & Garden Christmas Ornaments and Bath Accessories etc
- Product development and approval
- Communication bridge between the Customer and suppliers along with internal stake holders like QA, Shipping and factory audit team
- Arrange Buy Trips for the overseas clients and Target Buyers
- Identify product categories and build up supplier Base for the same.
Merchandiser
Home Concept
New Delhi
01.1998 - 04.2003
- Started the career from this company and Joined as Asst Merchandiser/Q.C
- Worked for the clients Urban Outfitters and Anthropologie
Education
Bachelor of Commerce - Commerce
University of Allahabad
Prayagraj 05.1991 - 07.1994
MBA - Finance
I.M.G Business School
Lucknow 08.1994 - 04.1996
Skills
Building Private Labelundefined
Countries Traveled
USA, France, Germany, Dubai, Bangladesh, Singapore, Malaysia, Turkey, Brazil, Thailand, Saudi Arabia, China & Hong Kong
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Head Global Sourcing Global Home Solutions
Global Home Solutions
02.2021 - Current
Category Head - Home & Furniture
Praxis Home Retail Ltd (Home Town)
09.2019 - 02.2021
General Manager- Furniture
HSIL Limited ( EVOK Furniture )
03.2017 - 09.2019
Category Head- Furniture & Decor
Century Plyboards I Ltd, Nesta, Furniture
02.2012 - 10.2016
Sr. Merchandising Manager
Bexprime India
06.2007 - 02.2012
Merchandiser
Wal-Mart Global Procurement services Ltd
10.2004 - 05.2007
Market Representative
Associated Merchandising Corp
05.2003 - 09.2004
Merchandiser
Home Concept
01.1998 - 04.2003
MBA - Finance
I.M.G Business School
08.1994 - 04.1996
Bachelor of Commerce - Commerce
University of Allahabad
05.1991 - 07.1994
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