Overview
Work History
Education
Skills
Work Preference
Timeline
Generic

Hemanth Kumar Addada

Associate Product Manager
Gurgaon,Haryana

Overview

3
3
years of professional experience

Work History

Associate Product Manager

CARS
Gurgaon
07.2022 - Current
  • Checkout Revamp: Enhanced checkout, reduced steps via A/B testing, boosting conversion metrics by 15% LINE Integration: Pioneered lineid - userid mapping system, fueling 70% of CRM funnel and boosting conversions by 50%
  • Crafted rich content templates using MessageBird and LINE APIs, sans tech involvement
  • Lead Scoring Optimization: Led deployment of advanced lead scoring model with Data Science team, optimizing call center prioritization and personalized communication, achieving 30% metric boost Call Center Optimization: Revamped Salesforce dashboard, clarifying lead progression stages, reducing cognitive load by 25%
  • Implemented auto-lead assignment, automated dialler, and post-call automation, slashing average handling time by 30%
  • Ticketing System Migration: Developed a comprehensive ticketing system on Salesforce, phasing out Zendesk, leading to both a streamlined platform use and a monthly cost reduction of INR 4 Lakh Chat-Bot: Developed multi-platform chatbot, consolidated queries with MessageBird APIs
  • Integrated Salesforce, boosting daily ticket handling by 25% Launched Clevertap: Led integration, designing event setup, data pipelines, and custom APIs, boosting conversion by 50%
  • Enhanced setup, elevating subscription and delivery metrics by 10% and 45% respectively
  • CRM Communications: Led webhooks management for MessageBird and CleverTap, fostering organization-wide feature adoption, boosting funnel contribution by 100% over 2 years

Executive Assistant

05.2021 - 07.2022
  • Process Automation: Automated loan reports (NOC, SOA, foreclosure, compliance, MIS), saving 0.1M/mo User Research: Led customer segmentation and feedback-driven website changes, reducing bounce rate by 20% WhatsApp Integration: Integrated WhatsApp API with CRM, reducing calls by 15% Loan Provisioning: Revamped loss provisioning strategy, accelerating release of Rs 5.5M with lending partner Debt Fundraising: Led debt fundraising strategies and collaborated with CXOs on relevant reports and analysis.

Intern - Product Associate

Zunroof
Gurgaon
12.2020 - 04.2021
  • Product: Launched procurement portal, geo-mapping tool, and bulk invoice generator, saving Rs 3.6M/quarter Chat-Bot: Analysed WhatsApp data using SQL & Python, improved bot flow, boosting conversation rate by 8% Prod-Ops: Handled day-to-day product operations, scrum, reported and resolved ad-hoc bugs under 12hrs User Research: Conducted A/B tests, increasing app rating by 18% User Re-targeting: Launched WhatsApp drop-off notifications, boosting bookings by 26%

Education

Bachelor of Technology - Chemical Engineering

Indian Institute of Technology
April 2021

Higher Secondary Diploma -

Sri Chaitanya Junior College
2015.06 - 2017.06

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Nirmala High School
April. 2015

Skills

Skills: Agile, Prioritization, Data Analytics, Software Development Life Cycle (SDLC), Roadmap Planning, User Research, Third party Management, A/B Testing, Global Stakeholder Management

Tools: Analytics: (MS Office, Google Workspace, SQL, Python, Google Analytics), Design:(Whimsical, Figjam), Project:(JIRA, Asana, ClickUp), Salesforce Administration, Messagebird, Clevertap, Postman, Hubspot, Tableau

Work Preference

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid

Important To Me

Career advancement

Timeline

Associate Product Manager

CARS
07.2022 - Current

Executive Assistant

05.2021 - 07.2022

Intern - Product Associate

Zunroof
12.2020 - 04.2021

Higher Secondary Diploma -

Sri Chaitanya Junior College
2015.06 - 2017.06

Bachelor of Technology - Chemical Engineering

Indian Institute of Technology

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Nirmala High School

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Hemanth Kumar AddadaAssociate Product Manager