Hemanth Kumar R
Account Manager - Digital Ad Ops
Bengaluru,KA
Summary
Having 14+ years of experience in Online Industry with proficient knowledge in Ad Trafficking, Reporting, Account & Campaign Management.
Having exposure to Rich Media tags such as DFA, Atlas, Mediaplex, Sizmek, Zedo, Oogiffinogi, Flashtalking, AdapTV, Blue streak, DV, IAS & Group M.
Staying abreast of new sites, networks, targeting techniques and emerging media opportunities.
Ability to work independently and adapt easily to new situations.
Rich Media Implementation and development for:
- Non-standard ads
- Rich media vendor supplied creative
- Helping Sales Ops with Ad Status and different ad formats as non-gif/jpeg, JavaScript, HTML5, video ads for desktop and mobile
Troubleshooting delivery issues:
- Implement, schedule and deliver advertising campaigns
- Obtain, review and approve creative materials.
- Test creative, click-through URLs, action tracking, etc.
- Have good knowledge on optimizing the campaigns.
Overview
16
16
years of professional experience
Work History
Senior Account Manager
Yahoo India Pvt Ltd
Bengaluru, Karnataka
02.2020 - Current
- Effectively monitor campaign performance to ensure success metrics are met
- Analyze, track and optimize customers’ advertising campaigns and marketing programs
- Identify and up-sell relevant, incremental marketing opportunities/programs to clients
- Build high-level, engaged customer relationships and act as an important point of contact for customers’ day-to-day needs
- Conduct regularly scheduled client calls to communicate key campaign performance metrics
- Work effectively in a cross-functional capacity including key partnerships with sales, marketing, finance, ad-ops, product, solutions and insights
- Effectively create reports, decks and QBR decks, leveraging partners and other teams
- Project-manage timelines and creative/asset submissions
- Take ownership of the customer experience post-sales
Campaign Manager
Mobco Media – Mobile Advertising, Mobile Advertising
Bengaluru, Karnataka
04.2019 - 01.2020
- Ensuring campaigns are meeting the KPI and the allocated budget is consumed, and maximum ROI is achieved
- Onboard publishers who can run campaigns efficiently and achieve the goals as set by the advertiser
- Handle multiple campaigns with daily budget of $1000 - $1500 per day and help the advertiser achieve the expected goals with efficiency
- Effectively execute multiple accounts worth $50k - $60k with margin of 40% which brings in huge revenue for the company
- End to end execution of onboarding, executing and final settlement of top campaigns across various verticals and Geos
- Good understanding of Affiliate servers, 3rd party tracking tools and Fraud detection sites
- Time Analytics
Assistant Manager
Time Inc India!
Bengaluru, Karnataka
11.2008 - 11.2018
- Lead the US market supporting end to end process from Campaign Launch, Campaign Management, Optimization & Reporting
- Handle Ad Trafficking request in which we review creative submissions to ensure technical specifications are met
- I make sure my team is up to date on any key updates by adding them in the process Document in a timely manner
- Provide Weekly/Bi- Weekly Live Campaigns pacing report
- Providing suggestions to the Ad Manager on up-selling and down-selling based upon campaigns performance
- Responsible in optimizing all the campaigns by comparing ours and the client numbers to make sure it delivers to the fullest
- Assess the performance of the team & ensure regular trainings scheduled for upscaling each individual
- Risk migration and proactive Monitoring of situation to ensure nil SLA breach and timely deliverables of campaign goals.
Media Delivery Coordinator
Yahoo India web service Ltd
Mumbai, India
11.2007 - 10.2008
- Reviewing creative submissions to ensure technical specifications are met
- Monitor and optimize campaign delivery to ensure that contracted revenue goals are reached
- Work in conjunction with Account Managers and Inventory Planners to perform reallocations, pricing adjustments, creative and placement optimizations
- Provide customers, sales and inventory planner with reports (weekly/monthly) in order to gauge click, acquisition, and delivery performance.
Cybernet Software System, Online Ads Trafficker
Chennai, Tamil Nadu
03.2006 - 11.2007
- Worked with clients MSN (Various Regions), AllHipHop, Trip Advisor and other major US clients using different online servers
- Monitoring tracking, delivery, and campaign performance on a regular basis to meet client performance goals
- Systematic manner of checking creative materials and URLs before implementation in ad servers
- Trafficking and reporting to clients by daily / monthly reports, inventory reports, and error reports on ad campaigns through appropriate systems (e.g
- Atlas, Double-click DFA, and Accipiter)
- Optimizing the campaign - based on creative-wise reports ,based on individual CTRs and concept-wise
- Worked with rich media and 3rd party ad-serving redirects
- Preparing vendor insertion orders, trafficking, QC, optimization and analysis, as well as, end of campaign reconciliation to reach proper goal
- Creating & maintain sub network, Site targeting in DART for various web sites
- Having good knowledge on IAB Standard Advertising Graphic Sizes
- Worked using media math (CPM/CPC/CPA/CPL) in required Ad Servers
- Troubleshoot various Ad Serving problems for various clients
- Resolution of user requests with 99% consistency.
Skills
Ad Servers, Tools & TechnologiesYahoo DSP, Gemini, RUBY, DFP/GAM, DCM, , MSN Ad Expert, 1AS, Moat, Mobile, AppsFlyer and Fraud360MS – Excel, SQL, HTML, CSS
Timeline
Senior Account Manager
Yahoo India Pvt Ltd
02.2020 - Current
Campaign Manager
Mobco Media – Mobile Advertising, Mobile Advertising
04.2019 - 01.2020
Assistant Manager
Time Inc India!
11.2008 - 11.2018
Media Delivery Coordinator
Yahoo India web service Ltd
11.2007 - 10.2008
Cybernet Software System, Online Ads Trafficker
03.2006 - 11.2007