Hemendu Joshi
Lead Manager - Creative Technology & Innovation Management
Bengaluru
Summary
Product Management & Technology Delivery Professional with ~9 years’ experience driving digital commerce, content lifecycle, and global platform transformation at Unilever. Specialized in product ownership, platform strategy, and innovation delivery, with proven success in leading cross-functional teams, global rollouts, and multimillion-euro budgets. Passionate about applying GenAI, automation, and scalable architectures to deliver business growth and operational excellence.
Overview
9
9
years of professional experience
Work History
Lead Technology Manager – Creative Technology & Innovation Management
Unilever
07.2023 - Current
- Drove delivery and global adoption of Brand DNAi, an industry-first platform codifying the 'genetic code of the brand,' enabling scalable, AI-powered content creation across Unilever's portfolio.
- Led the evolution of agency ecosystems and deployed BG-specific Content AI Studios across multiple markets, enhancing creative agility and operational efficiency.
- Stitched a highly integrated end-to-end tech landscape, powered by automation and AI, for the complete lifecycle of content supply chains for digital media.
- Defined and executed the enterprise strategy for responsible, scalable GenAI adoption in marketing, unlocking AI-driven content generation, insights, and efficiency gains.
- Partnered with billion-euro brands and global agencies (WPP, Publicis, IPG) to deliver best-in-class, multi-market, multi-channel creative campaigns powered by technological innovation.
- Implemented a GPT-based internal intelligence platform, democratizing organizational knowledge and market insights for whitespace identification, concept generation, and portfolio innovation.
- Managed multimillion-euro budgets across portfolios, implementing cost control strategies to drive ROI, and resilience.
Senior IT Manager - Innovation Management
Unilever
04.2021 - 06.2023
- Led the technology delivery for the Digital Transformation Program InnoFLEX to reinvent the way Unilever manages product innovation.
- Established clear budgets and cost control strategies to deliver the +€5 million program.
- Evaluated the technology to understand the challenges and put plans and strategies in place to address them.
Senior Technology Manager – Marketing Operations
Unilever
08.2019 - 04.2021
- Led the transformation of SWOP agency commercial management systems, unlocking significant engagement and savings through next-gen platform delivery.
- Delivered state-of-the-art Salesforce-Coupa integration, which completed the E2E commercial journey.
- Established cutting-edge tech across the portfolio with the delivery of chatbots and master data automation.
IT Business Partner- HR Projects
Unilever
06.2017 - 07.2019
- Led the creation of Unilever’s Internal Talent Marketplace, FLEX, for the flexible movement of talent in the organization.
- Managed the Compass award-winning UFLP Digital Recruitment by bringing significant, re-iterative improvements.
- Managed the overall learning technology space with platforms like Degreed and Cornerstone.
Leadership Trainee – Unilever Future Leaders Program (UFLP)
Unilever
06.2016 - 05.2017
- First-hand exposure and experience across Sales, Marketing, Supply Chain, Finance, and IT through stints in locations in India and globally.
Education
MBA - General
Indian Institute of Management (formerly NITIE)
Mumbai, India03-2016
Bachelor of Technology - Electrical Engineering
National Institute of Technology
Surat, India05.2012
Skills
- Product Management
- Content Supply Chain
- Generative AI & Automation
- Platform Strategy & Architecture
- Program Management
- Business Partnering
- Innovation Management
- Vendor Management
- Team Leadership
- Budget Management
Awards
Won Best Business Impact Award for best program across Consumer Experience in 2025, Nominated for Super Hero Award for year 2020 by Consumer Experience Leadership Team., Winner twice of CX Legends Award – for March 2023 and July 2021
Timeline
Lead Technology Manager – Creative Technology & Innovation Management
Unilever
07.2023 - Current
Senior IT Manager - Innovation Management
Unilever
04.2021 - 06.2023
Senior Technology Manager – Marketing Operations
Unilever
08.2019 - 04.2021
IT Business Partner- HR Projects
Unilever
06.2017 - 07.2019
Leadership Trainee – Unilever Future Leaders Program (UFLP)
Unilever
06.2016 - 05.2017
MBA - General
Indian Institute of Management (formerly NITIE)
Bachelor of Technology - Electrical Engineering
National Institute of Technology
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