Hilanshi Saxena
Content Executive
Delhi,DL
Summary
I am working as a content executive with Alexa, Amazon and my objective is to help the organization achieve business landscape goals through better management of stakeholders.
Overview
1
1
year of professional experience
2
2
Certifications
Work History
Content Executive
Amazon
08.2023 - Current
- Work on various Large Language Model (LLM) AI workflows.
- Create and review the technical content of LLM conventions.
- Train the AI model by rating the responses according to policy guidelines.
- Generate the prompts and analyze the quality of responses given by the bot.
- partner with customers to understand their requirements and try to make customer journey smooth.
- Test, validate and reformulate new SOPs for accurate outcomes from AI.
- Worked on LLM Wiki page, which helps associates navigate Amazon's essential websites and pages.
Content Marketer
ARM Worldwide
02.2023 - 07.2023
- Collaborated with stakeholders to identify customer needs and develop content accordingly.
- Developed content strategies for successful Marketing campaigns across multiple digital channels.
- Proofread, edited, and optimized existing website content for SEO purposes.
- Designed product content as per the customer requirement.
- Closely worked with clients, like, Kotak Life Insurance, Niva Bupa, Sodexo, to work on creative marketing ideas in various content types.
Education
MBA - Marketing
IMT
Ghaziabad 04.2001 -
Associate of Arts - Economics And Mathemetics
Vivekananda College, Delhi University
Delhi, India 04.2001 -
Skills
Marketing
Communication
Management
Internship
Snapdeal - Oct,22-Jan,23
Content and Catalogue Intern
- Managed A+ Content for Amazon.
- Actively involved in Auditing and Quality Assurance of Power Brands.
- Performed competitive analysis of filters of top 5 e-commerce brands.
- Created marketing content for products listed on Snapdeal's website.
Certification
Content Writing Masters Course, IIM SKILLS
Timeline
Content Executive
Amazon
08.2023 - Current
Content Marketer
ARM Worldwide
02.2023 - 07.2023
MBA - Marketing
IMT
04.2001 -
Associate of Arts - Economics And Mathemetics
Vivekananda College, Delhi University
04.2001 -