Hi, I’m
Sumaiya Fathima
Content Writer
Chennai,TamilNadu
We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.
Jimmy Neil Smith
Summary
As an experienced Content Writer, I possess a diverse skill set, from strong writing and research abilities to creative flair and adaptability. My time management ensures I meet deadlines while maintaining high-quality content through meticulous editing and proofreading. Effective communication and audience understanding guide my content strategy, complemented by expertise in crafting attention-grabbing headlines. I am committed to staying current with industry trends and excel in collaborating with teams to drive impactful results.
Overview
5
years of professional experience
4
Languages
Work History
CaratLaneChennai, TamilNadu
Content Executive
09.2022 - Current
Job overview
- Spearheaded the development of engaging content across various touchpoints, ensuring brand alignment and optimising the customer journey.
- Leveraged customer insights to refine content strategy, driving exponential growth in top and mid-funnel marketing success.
- Collaborated cross-functionally with creative, data analysis, product, and merchandise teams to streamline communication and ensure project execution.
- Conceptualised and implemented a content segmentation strategy, significantly boosting discoverability and website & broadcast conversion rates.
- Crafted compelling copy for website banners & interventions, resulting in a surge in lead generation.
- Championed content performance optimisation through data-driven analysis and strategic adjustments based on evolving trends.
- Elevated content and design quality by actively participating in creative planning and review sessions.
- Enhanced visual content through proactive collaboration with graphic designers.
- Demonstrated exceptional time management skills by consistently meeting deadlines and thriving in a fast-paced environment.
- Contributed to a notable improvement in SEO performance by partnering with SEO agencies to elevate product listing page ranking.
The HueSquadChennai
Freelance Associate Editor
07.2021 - 09.2022
Job overview
- Monitored breaking news for information on incidents, events, and topics of interest to quickly assign coverage to staff.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Set layouts and selected photos for stories to boost readership.
- Devised attention-grabbing headlines and summaries to increase clicks and engagement.
- Drafting and editing the work for content, style, and grammar.
Conducting research and fact-checking for the company on various
topics. - Assisted the team with writing styles and conventions.
- Contributed to the company's social media and other online content by editing, proofreading, and creating online content.
- Filed and archived submissions, scripts, and writing pieces
- Organised and planned events for the company as needed.
Emerald PublishersChennai
Publishing Associate
05.2019 - 05.2021
Job overview
- Company representation and coordination in the Frankfurter
Buchmesse 2020. - Reviewed, mailed, copied, filed and analysed documents through publication process.
- Assisted in editing and proof-reading.
- Resource person, Client service, Sales handling.
- Departments – Production, administration and sales.
- Monitoring of company's website and third-party aggregations
such as Amazon and Flipkart. - Monitoring of external sources related to the printing and sales books.
- Participated in meetings and conference calls to gather and communicate document layout and production process information and represent production function.
- Worked within multilevel approval structures to maintain quality standards for work.
- Leveraged advanced Microsoft Word functions to create solicitation-specific templates and format response documents
Education
Anna Adarsh College For Women, Chennai
Bachelor of Arts from English Literature
08.2016 - 2019.04
Skills
Storytelling
undefinedAvailability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Content Executive
CaratLane
09.2022 - Current
Freelance Associate Editor
The HueSquad
07.2021 - 09.2022
Publishing Associate
Emerald Publishers
05.2019 - 05.2021
Anna Adarsh College For Women
Bachelor of Arts from English Literature
08.2016 - 2019.04
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