Hi, I’m
Sumaiya Fathima
Content Writer
Chennai,TamilNadu
We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.
Jimmy Neil Smith
Summary
As an experienced Content Writer, I possess a diverse skill set, from strong writing and research abilities to creative flair and adaptability. My time management ensures I meet deadlines while maintaining high-quality content through meticulous editing and proofreading. Effective communication and audience understanding guide my content strategy, complemented by expertise in crafting attention-grabbing headlines. I am committed to staying current with industry trends and excel in collaborating with teams to drive impactful results.
Overview
5
years of professional experience
4
Languages
Work History
CaratLaneChennai, TamilNadu
Content Executive
09.2022 - Current
Job overview
- Spearheaded the development of engaging content across various touchpoints, ensuring brand alignment and optimising the customer journey.
- Leveraged customer insights to refine content strategy, driving exponential growth in top and mid-funnel marketing success.
- Collaborated cross-functionally with creative, data analysis, product, and merchandise teams to streamline communication and ensure project execution.
- Conceptualised and implemented a content segmentation strategy, significantly boosting discoverability and website & broadcast conversion rates.
- Crafted compelling copy for website banners & interventions, resulting in a surge in lead generation.
- Championed content performance optimisation through data-driven analysis and strategic adjustments based on evolving trends.
- Elevated content and design quality by actively participating in creative planning and review sessions.
- Enhanced visual content through proactive collaboration with graphic designers.
- Demonstrated exceptional time management skills by consistently meeting deadlines and thriving in a fast-paced environment.
- Contributed to a notable improvement in SEO performance by partnering with SEO agencies to elevate product listing page ranking.
The HueSquadChennai
Freelance Associate Editor
07.2021 - 09.2022
Job overview
- Monitored breaking news for information on incidents, events, and topics of interest to quickly assign coverage to staff.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Set layouts and selected photos for stories to boost readership.
- Devised attention-grabbing headlines and summaries to increase clicks and engagement.
- Drafting and editing the work for content, style, and grammar.
Conducting research and fact-checking for the company on various
topics. - Assisted the team with writing styles and conventions.
- Contributed to the company's social media and other online content by editing, proofreading, and creating online content.
- Filed and archived submissions, scripts, and writing pieces
- Organised and planned events for the company as needed.
Emerald PublishersChennai
Publishing Associate
05.2019 - 05.2021
Job overview
- Company representation and coordination in the Frankfurter
Buchmesse 2020. - Reviewed, mailed, copied, filed and analysed documents through publication process.
- Assisted in editing and proof-reading.
- Resource person, Client service, Sales handling.
- Departments – Production, administration and sales.
- Monitoring of company's website and third-party aggregations
such as Amazon and Flipkart. - Monitoring of external sources related to the printing and sales books.
- Participated in meetings and conference calls to gather and communicate document layout and production process information and represent production function.
- Worked within multilevel approval structures to maintain quality standards for work.
- Leveraged advanced Microsoft Word functions to create solicitation-specific templates and format response documents
Education
Anna Adarsh College For WomenChennai
Bachelor of Arts from English Literature
08.2016 - 04.2019
Skills
Storytelling
Research
Blogging
Content editing
Adaptability
Time Management
Marketing Knowledge
Analytics and Metrics
Content Management
Team Collaboration
Attention to Detail
Communication Skills
Editing and review
Brand messaging
Marketing communications expertise
Formatting abilities
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Content Executive
CaratLane
09.2022 - Current
Freelance Associate Editor
The HueSquad
07.2021 - 09.2022
Publishing Associate
Emerald Publishers
05.2019 - 05.2021
Anna Adarsh College For Women
Bachelor of Arts from English Literature
08.2016 - 04.2019