Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Himangi Verma

Noida,

Summary

Experienced Content Strategist, Writer, and Partnerships Manager skilled in crafting immersive brand experiences and shaping narratives for both social sector and corporate entities. Collaborating seamlessly with cross-functional teams in curating impactful copies, quality blogs, social media content, articles, emails, case studies, and technical content.

Inspired by the profound connection between emotions and content, I'm drawn to Paul Ekman's Emotion Theory, recognizing that every piece of content has the potential to evoke powerful emotions. Anchored in this understanding, I'm dedicated to leveraging my expertise in content strategy and communication to not only transmit information but also to stir emotions, spark connections, and drive meaningful change across various domains.

Overview

4
4
years of professional experience
1
1
Certification
5
5
years of post-secondary education

Work History

Marketing Manager

Chrysalis Services
Chennai (REMOTE), TN
06.2021 - Current
  • Spearheaded social media outreach planning and content development, managing content calendars across various channels including blog posts, newsletters, websites, white papers, and social media platforms for NGOs, research organizations, and corporates.
  • Collaborated with management to oversee and monitor company's marketing and communication strategies.
  • Drafted and submitted proposals to potential clients, effectively communicating value propositions.
  • Crafted influential blogs on behalf of key executives at tech giants, enhancing their online presence and accurately representing their perspectives on industry topics.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within marketing department.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Accomplishments

  • Devised content strategies for 10+ clients with 500+ content pieces.
  • Generated creative ideas for 50+ social media campaigns

Editorial Board Member

The Policy Chronicle
03.2020 - 12.2022
  • Edited and revised wide array of content for accuracy, clarity, and consistency.
  • Actively contributed ideas for increasing journal impact factor through strategic marketing efforts and content planning initiatives.
  • Collaborated with Design, Editorial, and Marketing department to achieve desired content goals.
  • Mentored junior editors entering field by sharing knowledge about best practices in scholarly publishing.

Education

Master of Arts - Public Policy

St. Xavier's College
Mumbai, India
2019 - 2021

Bachelor of Arts - Political Science

Indraprastha College For Women, Delhi University
New Delhi, India
2016 - 2019

Skills

  • Strategic Planning
  • Digital Content Development and Distribution
  • Copy Writing
  • Social Media Management
  • ChatGPT Proficiency AnswerThePublic

Other AI (Anthropic, Merlin)

  • Team Leadership
  • Communication
  • Partnerships Management
  • Creative Ideation & Direction
  • Report Writing and Design
  • KPI Tracking

Accomplishments

  • Crafted curated ebooks with the aim of safeguarding pre-partition legal documents at the Department of Delhi Archives.
  • Contributed to drafting the Preliminary Report on Healthcare Policy for Uttarakhand in collaboration with the Centre for Public Policy and Good Governance (CPPGG), Department of Planning, Uttarakhand.

Certification

  • Viral Marketing and Contagious Content - University of Pennsylvania,Coursera (2022)
  • The Strategy of Content Marketing - University of California, Davis,Coursera (2022)
  • Artificial Intelligence in Marketing - University of Virginia,Coursera (2023)
  • Google Digital Marketing & E-commerce Professional Certificate (2023)

Timeline

Marketing Manager

Chrysalis Services
06.2021 - Current

Editorial Board Member

The Policy Chronicle
03.2020 - 12.2022

Master of Arts - Public Policy

St. Xavier's College
2019 - 2021

Bachelor of Arts - Political Science

Indraprastha College For Women, Delhi University
2016 - 2019
Himangi Verma