Himani Bhandari
Gurugram
Summary
Confident leader with strong interpersonal and communication skills, proficient in fostering teamwork and collaboration. Highly adaptable with knack for problem-solving and decision-making. Proven track record in driving projects to successful completion through strategic planning and resource management.
Overview
10
10
years of professional experience
Work History
Manager – Influencer & Community Marketing
Paytm
Noida
12.2024 - 01.2026
- Manager for team communities , leading a 6-member team across influencer marketing and community initiatives.
- Managed 2–2.5 Cr annual influencer budgets and the Communities AOP, driving performance optimisation and efficient spend.
- Led and scaled large-scale creator ecosystems, including the Paytm Ambassador Program (700+ creators) and Paytm Creator Program, aligning influencer strategy with core business objectives across UPI, Gold, Travel, Paytm for Business, and Paytm Money.
- Led end-to-end agency onboarding and management from selection and commercial negotiations to cross-functional closures with Finance, Purchase, and Legal for social campaigns.
- Drove brand visiblity through creator mix , content formats, regional plans, and data led decisions to scale or sunset initiatives for higher ROI on social media.
- Monitored team performance and developed improvement plans.
- Advised senior management on facilities needs and delivered ongoing operational support.
Senior Client Servicing Manager
Adfluence Hub
Greater Noida, Uttar Pradesh
05.2023 - 12.2024
- Managed accounts for Zomato and Hindustan Unilever (Haircare, Beauty, Body Care, and Skincare) on a retainer basis, responsible for end-to-end influencer marketing strategies, campaign executions, and revenue discussions.
- Led a team of 10 focused on campaign execution, payment management, and detailed reporting.
- Developed strategies for innovative concept ideas and comprehensive media plans to support client conversations and enhance engagement.
- Develops a social media calendar for influencer marketing campaigns.
- Successfully collaborated with leading brands such as Dove, Indulekha, Vaseline, Ponds, Novology, and Zomato, contributing to impactful campaign results.
- Spearheaded the execution of 50+ campaigns ranging from nano to mega-size influencers, contributing to a total revenue generation of 6CR+ over the past 1.5 years.
- Event Management: Organized and managed PR activities for 80 influencers across two major Lakme Fashion Week events for Tresemme and Lakme India.
- Actively participated in post-campaign audits with the finance team and central team to manage influencer payments and finalize the campaign report.
- Contributed to several pilot projects, such as the micro-nano influencer roster and vernacular language influencer data, to execute campaigns in the southern region, review marketing campaigns.
Analyst
Kofluence
Bengaluru
03.2022 - 03.2023
- Develop and execute influencer marketing strategies and creative campaigns for brands like - HUL, Swiggy, Tata 1mg etc.
- Successfully handled 11 campaigns with a revenue of 85 lac in 12 months with a client retention of 36%.
- Identify and build relationships with various influencers and brands.
- Research relevant industry experts, competitors, target audience and users.
- Brainstorm new, creative approaches to influencer campaigns.
- Liaising with the marketing team to create and coordinate marketing strategies that work across different platforms - YouTube, Instagram.
- To negotiate with influencers ensuring the budgets to be utilized efficiently.
- Create delivery plans and handle campaigns with nano to mega influencers.
- Taking care of end-to-end execution from influencer shortlisting to go live of content for YouTube, Instagram.
Product Specialist
THINK AND LEARN PVT LTD.
Bengaluru
07.2021 - 03.2022
- To develop product knowledge regularly and ensure that the customer is having a seamless and highly effective experience while using the course.
- Handling post sales lead, account size 500+ students, deliver the product design service via app and website, follow up the student and parents and discuss the progress report and suggest the best performance action based on the analysis.
- Handling all types of software /Hardware related issues and set-up for the android, window, IOS operating system and providing technical support.
Sales and Marketing Trainee
FIT -JEE PLANET SPARK
Gurgaon
09.2019 - 10.2019
- Assisted in the management of sales and marketing operations under the supervision of marketing manager.
- Learned how to pitch through real-world marketing.
- Participation in various events for brand promotions all over Gurugram.
Client Relations Executive
INFO EDGE INDIA LTD.
Noida
07.2017 - 07.2018
- Served as a client relation executive with jeevansathi.com.
- Client handling Pan India as well as overseas.
- Meeting targets Timely.
- Handling customer queries and post sales assistance with ensuring customer centrality.
- Focusing on reducing TAT and creating client delight through continual engagement.
Human Resource Trainee
NATIONAL THERMAL POWER CORPORATION
Noida
06.2016 - 08.2017
- Learnt about the roles and responsibilities of HR Training and development programs conducted by the company for employees.
- Assisted group activities for employees such as Team building, fun interactive sessions along with the HR.
Sales Ambassador
HECTOR & BEVERAGES PVT LTD
Noida
07.2016 - 07.2017
- Worked as a sales ambassador for the product Paper Boat.
- Promoted the product at various retail stores for the brand awareness among customers.
Education
PGDM - Marketing, Human Resources
DOON BUSINESS SCHOOL
Dehradun07.2019
BBA -
Birla Institute of Technology
Noida07.2017
Skills
- Budget optimization
- Campaign management
- Influencer marketing
- Team leadership
- Client relationship management
- Project management
- Creative strategy
- Negotiation skills
- Trend analysis
- Operational support
- Crisis handling
Websites, Portfolios and Profiles
https://www.linkedin.com/in/himani-bhandari-66b28b143/
Timeline
Manager – Influencer & Community Marketing
Paytm
12.2024 - 01.2026
Senior Client Servicing Manager
Adfluence Hub
05.2023 - 12.2024
Analyst
Kofluence
03.2022 - 03.2023
Product Specialist
THINK AND LEARN PVT LTD.
07.2021 - 03.2022
Sales and Marketing Trainee
FIT -JEE PLANET SPARK
09.2019 - 10.2019
Client Relations Executive
INFO EDGE INDIA LTD.
07.2017 - 07.2018
Sales Ambassador
HECTOR & BEVERAGES PVT LTD
07.2016 - 07.2017
Human Resource Trainee
NATIONAL THERMAL POWER CORPORATION
06.2016 - 08.2017
PGDM - Marketing, Human Resources
DOON BUSINESS SCHOOL
BBA -
Birla Institute of Technology