Summary
Overview
Work History
Education
Skills
Timeline
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Shambhawi Singh

New Delhi

Summary

Dynamic professional seamlessly transitioning from Human Resources to a thriving career in Influencer Marketing. Proven expertise in influencer identification, negotiation, end-to-end campaign execution, client servicing, and fostering lasting influencer relationships.

Overview

3
3
years of professional experience

Work History

Influencer Marketing Executive

Socio Clout
09.2022 - Current
  • Monitor and execute performance-driven marketing campaigns.
  • Handled client interactions after campaigns were finished, ensuring their needs were met and any issues were addressed promptly.
  • Analyzed and interpreted diverse brand requirements, leveraging a keen understanding to pitch and recommend an optimal set of influencers, thereby aligning campaigns with brand vision and goals.
  • Created easy-to-understand reports on how campaigns performed and shared them with clients in a way that was straightforward and transparent.
  • Successfully managed marketing campaigns for a diverse portfolio of brands, including Spotify, Fair and Handsome, Creme21, Apollo, Honda, and others.
  • Successfully managed and coordinated rap pages and influencers during an on-site event for Spotify, ensuring a cohesive and impactful representation in line with the brand's messaging and objectives.

Account Management and Client Servicing Executive

Freeskout
06.2022 - 09.2022
  • Actively participated in all stages of campaigns, from briefing to execution and thorough analysis, ensuring a comprehensive and hands-on approach.
  • Utilized the Freeskout app to shortlist influencers tailored to brand requirements, effectively pitching and securing their participation in campaigns.
  • Successfully managed both barter and e-commerce campaigns, showcasing adaptability and versatility in campaign execution.
  • Handled campaigns for various genres like beauty, makeup, lifestyle, fitness, etc
  • Worked on report analysis post-campaign completion.

Influencer Marketing Executive

Idiotic Media
08.2021 - 05.2022
  • Proactively reached out to influencers across diverse categories such as beauty, lifestyle, fashion, finance, and technology, building a comprehensive inventory for potential collaborations.
  • Actively participated in all aspects of campaigns, from initial briefing to hands-on execution and in-depth analysis, ensuring a seamless and effective process.
  • Brainstorming for the ideation process as per the brands and sales requirements and specifications
  • Worked across various social media verticals, including Instagram, Moj, etc., demonstrating versatility and a well-rounded understanding of different platforms for effective campaign implementation.

HR Executive

Idiotic Media
08.2020 - 08.2021
  • Implemented effective sourcing, screening, and onboarding techniques, including offer and joining letters, overseeing the completion of joining formalities, and conducting employee inductions for seamless integration.
  • Monitored and cultivated a healthy and productive office atmosphere, fostering an environment conducive to collaboration, innovation, and employee well-being.
  • Conducted regular reviews and assessments of employees in collaboration with managers and senior staff, ensuring a constructive feedback loop for professional development.
  • Promoted a positive and open work environment, encouraging employees to freely express concerns and issues, fostering a culture where everyone feels comfortable communicating openly.

Education

Master of Business Administration -

Banarsidas Chandiwala Institute Of Professional Studies (GGSIPU)
2020

Bachelor of Business Administration -

Bhai Parmanand Institute Of Business Studies (GGSIPU)
2018

Skills

  • Influencer Collaboration
  • Client Servicing
  • Excellent Communication
  • Contract Negotiation
  • Budget Optimization
  • Analytics Proficiency
  • Adaptive Marketer
  • Good Networking and Connecting Aptitude
  • Email Platforms (Outlook, Gmail)
  • MS Office - Word, Excel, Powerpoint
  • Google Apps- Drive, Docs, Sheets, Slides
  • Social Media - Facebook, Twitter, LinkedIn, Whatsapp, Skype, Social Blade, and Grin

Timeline

Influencer Marketing Executive

Socio Clout
09.2022 - Current

Account Management and Client Servicing Executive

Freeskout
06.2022 - 09.2022

Influencer Marketing Executive

Idiotic Media
08.2021 - 05.2022

HR Executive

Idiotic Media
08.2020 - 08.2021

Master of Business Administration -

Banarsidas Chandiwala Institute Of Professional Studies (GGSIPU)

Bachelor of Business Administration -

Bhai Parmanand Institute Of Business Studies (GGSIPU)

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Shambhawi Singh