Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Languages
Timeline
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Himani Saini

Himani Saini

E-commerce Manager
Gurgaon

Summary

Results-driven professional with over 8 years of experience in managing E-Commerce marketplaces with the focus on brand growth. Expertise in crafting data-driven digital marketing strategies and enhancing customer experiences to maximize conversion rates. Skilled in cross-functional collaboration to align online and offline initiatives. Passionate about fashion & beauty trends.



Overview

9
9
years of professional experience
4
4
years of post-secondary education

Work History

E-commerce Manager -South East Asia

Guess Inc
6 2022 - 08.2023
  • Increased brand revenue by 15% through effective product optimization and targeted campaign management on Zalora.com.
  • Established a brand store on Lazada.com and developed a comprehensive sales and marketing strategy, achieving 110% of the sales target.
  • Led the successful launch of the luxury brand 'MARCIANO' by Guess on Zalora.com.
  • Conducted performance analysis to provide regular insights and drive continuous improvement

E-Commerce Assistant Manager

Innisfree India Pvt. Ltd
11.2019 - 07.2020
  • Launched luxury brand ‘Sulwhasoo' in India on Nykaa.com collaborating with HQ team based in South Korea
  • Developed & implemented marketing plan which consisted pre-launch, launch week and sustenance plan in collaboration with ad agency
  • Created annual sales plan in accordance with the marketing calendar and subsequent product push each quarter
  • Achieved 70% sell-thru of Hero SKU on launch day and 40% sell-thru of entire range in launch week itself

E-commerce Deputy Manager

Forever New
07.2017 - 05.2019
  • Grew e-commerce vertical from 8% cont. to 20% cont. of overall business
  • Launched brand on partner platforms (Myntra & Jabong) with strong visibility.
  • Grew full price mix from 38% to 55% on brand site through weekly curation & high pace cataloging
  • Moved Season Sell-thru from 45% to 55%

Associate Category Manager

Myntra Designs Pvt Ltd
07.2016 - 03.2017
  • Managed top and bottom line of 14 International Brands
  • Performed Buying & Merchandising activities based on OTB, Sell Thru performance, and other web KPIs
  • Conceptualized brand-building initiatives leading to growth of 30-50% within 4 months
  • Improved portfolio's gross profit from 5% to 10% by a reduction in returns & better catalog planning

Assistant Category Manager

Future Lifestyle Fashion Ltd
1 2014 - 10.2015
  • Managed buying & merchandising of 40 Planet Sports EBOs and 60 SIS at Central & Brand Factory
  • Planned Initiatives to boost brand contribution leading to jump in Full Price Sell Thru by 67%
  • Initiated staff training which led to 30% growth in apparel category

Executive Brand Sourcing

99Labels.com
07.2011 - 11.2013
  • Managed Women's Wear category with fast fashion brands-Femella, Beyond Pink, FabAlley & Harpa
  • Competition mapping in online and offline market in terms of discounts, price points, product range
  • Planned curated events which lead to 35% jump in performance and revived tail brands

Education

B.Ftech - Fashion Merchandising

National Institute of Fashion Technology
06.2007 - 06.2011

Skills

    Digital Marketing Strategy

    E-commerce Analytics & Metrics

    Pricing Strategy

    Account Management

    Strategic Planning

    Collaboration & Problem Solving

Accomplishments

    Digital Marketing & Analytics

    Indian School of Business

    June 2024 - Sept 2024

Interests

Baking

Reading

Languages

English
Hindi
Marathi

Timeline

E-Commerce Assistant Manager

Innisfree India Pvt. Ltd
11.2019 - 07.2020

E-commerce Deputy Manager

Forever New
07.2017 - 05.2019

Associate Category Manager

Myntra Designs Pvt Ltd
07.2016 - 03.2017

Executive Brand Sourcing

99Labels.com
07.2011 - 11.2013

B.Ftech - Fashion Merchandising

National Institute of Fashion Technology
06.2007 - 06.2011

E-commerce Manager -South East Asia

Guess Inc
6 2022 - 08.2023

Assistant Category Manager

Future Lifestyle Fashion Ltd
1 2014 - 10.2015

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Himani SainiE-commerce Manager